25 resultados para Áreas subdesenvolvidas - Empresas publicas

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Pós-graduação em Serviço Social - FCHS

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Pós-graduação em Ciências Sociais - FFC

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Pós-graduação em Economia - FCLAR

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Pós-graduação em Geociências e Meio Ambiente - IGCE

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Engenharia Mecânica - FEG

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Geografia - IGCE

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The work presents a literature review on the topic of internal communication as an innovation factor in Micro and Small Business. The objective is to discuss how internal communication can be an essential factor in the pursuit of innovation and the consequent competitive advantage in the Micro and Small Enterprises scenario. We present the concepts of integrated communication, organizational communication, internal communication, whether crafted by a philosophy of Public Relations, can lead these companies to gain competitive advantage and overcome the limitations and challenges imposed on them

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In 2010 Brazil produced about 60.8 million of municipal solid waste, an amount 6.8% higher than in 2009 and six times the rate of urban population growth recorded in the same period. According to a study by the Brazilian Association of Companies of Special Wasteand Public Cleansing (Abrelpe), the average waste generated per person in the same period the country was 378 Kilograms, an amount 5.3% higher to 2009 (359 Kg). The total reached 60.8 milion tons of waste, 6.5 million tons were collected and not end up inrivers, streams and vacant lots. Of this total production, 42.4% or 22.9 million Tons, did not receive proper destination and destiny had dumps and landfills. The data show that the country is in upward trend in waste generation, but did not advance the appropriate destination at the same pace. The waste thus throw open cause public helth problems, such as proliferation of disease vectors (flies, mosquitoes, cockroaches, rats, and others). Generation of odors and especially the pollution of soil, surface water and groundwater through slurry ( liquid black, smelly and high pollution potential produced by the decomposition of organic matter contained in waste), affecting the water. This Study shows the popper closure of the areas, wich long has been degrading our natural resources, not to cause damage to nature and therefore society

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The enterprises are in the midst of a competitive and open market, in which, rapidly, new enterprises are created, international competitors are installed on the local market and products and services are invented or improved to ensure quality, sophistication and low cost. In this scenario, the familial enterprises seek survival through new information and strategies to solve existing conflicts and overcome the challenges of the globalized market. However, resistance to change is a factor common to more traditional familial enterprise culture, therefore, modify solid structures, built over many years, reflects insecurity, fragility and threats facing the different. This project aims to analyze the brazilian familial enterprise, in particular the enterprise Móveis Zacarias, as its historical trajectory, representativeness, economic importance, concept, structure, culture and problems that are peculiar, for example, problems with succession, management, professionalism and communication. In addition to demonstrating the importance of Public Relations professional in mediating conflicts in family businesses. In addition to demonstrating the importance of PR, that when using any of the communication tools, can mediate and facilitate the relationship between members of the family business, and maintain both systems, leading to cooperation between business and family through preventive actions