Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Switch allocation problems in power distribution systems

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Analysis of the radial operation of distribution systems considering operation with minimal losses

Electric power distribution systems, and particularly those with overhead circuits, operate radially but as the topology of the systems is meshed, therefore a set of circuits needs to be disconnected. In this context the problem of optimal reconfiguration of a distribution system is formulated with the goal of finding a radial topology for the operation of the system. This paper utilizes experimental tests and preliminary theoretical analysis to show that radial topology is one of the worst topologies to use if the goal is to minimize power losses in a power distribution system. For this reason, it is important to initiate a theoretical and practical discussion on whether it is worthwhile to operate a distribution system in a radial form. This topic is becoming increasingly important within the modern operation of electrical systems, which requires them to operate as efficiently as possible, utilizing all available resources to improve and optimize the operation of electric power systems. Experimental tests demonstrate the importance of this issue. (C) 2014 Elsevier Ltd. All rights reserved.

Does the rattle of Crotalus durissus terrificus reveal its dietary history?

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O Primo Basílio e a relação espaço e tempo no audiovisual

Pós-graduação em Letras - FCLAS

Moda e Design Ergonômico: influência de variáveis biopsicossociais do climatério e da menopausa na percepção da usabilidade do vestuário feminino

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Impacto do estresse no bem-estar dos animais e na qualidade da carcaça e da carne

Pós-graduação em Zootecnia - FCAV

Propriedade intelectual e as indústrias criativas: cultura digital, regulamentação e as licenças públicas

When we think of a transposition from a traditional culture industry to the new coherence of the creative industries, a number of new parallel discussions arises, encircled by the reconfiguration of the value chain of such industries and, not only, but also due to a change on creation coherence of a product whose most valuable input is creativity. Therefore, as a mechanism through which such creativity is valued, the intellectual property becomes one of the key elements of this debate, mainly in a world where the coherence of distribution transcends the physical copies towards the digitization of content. From this initial debate, the present article seeks to weave the main relations between the theme of creative industries and the intellectual property, describing the adversities of a deficient regulation and its consequences on the creative industries production, indicating the existing alternatives and questioning the balance between two forces: the collective and the individual rights.

Reconfiguração de sistemas de distribuição de energia elétrica utilizando uma metodologia multipartida

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Habitação social em centros urbanos consolidados: análise dialógica desde o percurso do projeto ao uso social: São Paulo (Brasil) e Roma (Itália)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Desempenho reprodutivo de borregas da raça Suffolk criadas com suplementação em comedouro privativo

In order to evaluate the effect of levels of supplementation with concentrate containing 25 % CP and 3.18 Mcal kg-1 MS-1 for feeder lambs on pasture in private about the weight and performance in different ages, the onset of puberty and reproductive performance, 21 Suffolk lambs were used, divided into three batches, with and without supplementation, fed from birth to weaning with two levels of intake of concentrate (300 and 600 g-1 day) given once a day with the daily record of leftovers. The lambs were identified, weighed at birth and every 30 days and were weaned at 60 days. There was no significant difference in weight and average daily weight gain at 30 days old. The weight and average daily weight gain were influenced by the level of food supplementation. The lot with the consumption of 600g showed superior performance to the other lots at 60 and 120 days old. For lots of 300 grams or without supplementation there was no difference for the parameters analyzed. The availability of 600 g per day of concentrate for lambs until weaning promoted greater average daily weight gain at 60 and 120 days of life and better reproductive performance in the second year of copulation.

Pequena produção de cachaça no interior paulista: a informalidade em questão

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Alimentador automático para animais utilizando Arduino

This paper presents a Project of an automatic feeder for pets using an Arduino Uno as the control center. Through studies on this driver was possible to create a device with an interface capable to receiving user input and then use it to activate the feeder in the defined hours. For mounting equipment were used steps motors, sensors, keyboard and display, which work together to instrument operation. The project goal was reached and the prototype developed indicating that the Arduino can be used for various applications that can simplify daily tasks