Cultura organizacional, inovação e gestão ambiental: integrando conceitos para a edificação de organizações sustentáveis

The main purpose of this article is to relate two among the most important themes of the current organizational dynamic: organizational culture, innovation and environmental management. Great part of the literature about environmental management and environmental innovation refers to organizational culture as the most arduous wall or the most significant element to develop effective practices of business environmental management. However, relationship among such concepts is, many times, superficial or camouflaging the necessary analytic depth. To solve this challenge, this article integrates the levels of the organizational culture (workmanships, values and presupposed unconscious), the typologies of environmental innovation (total productivity of resources, innovations for the segregation of materials and articulation of bio-systems), and the environmental technologies (end-of-pipe, environmental measurement, pollution prevention and zero-impact technology). Recommendations and challenges for the continuity of this research are registered.

Difusão de tecnologia CAD e CNC como ferramenta básica de criação e produção em pequena escala, acessível à comunidade

The high competitiveness and the search for newtechnologies that differentiate the product from the project,require the use of new digital tools. The computer aideddesign - Computed Aided Design (CAD), with electronicmodeling, simulation, structural analysis and production,performed in a virtual environment through the applicationof specific software, are available but their use is stilllimited. There are various software available in languagesand extensions to industrial production which, from 3Dmodeling, they can manage through Computer NumericalControl - Computed Numerical Control (CNC) machiningcenters, laminating, stamping, mold making and otherprocesses productive. This project aims to encouragecreativity and entrepreneurship in the community throughthe provision of technology computer aided design - CAD,with a view to implementation of machining technology.

Uso da cromatografia gasosa para avaliação da difusão em membrana de Polietileno de Alta Densidade (pead) em contato com hidrocarboneto

The constant petrol fuel leak in gas stations has caused concern in many countries around the world. Those fuels have toxic organic compounds in their composition, like Polycyclic Aromatic Hydrocarbons (PAH), which are harmful to the human health. In this work the efficiency of the protection layer with a High Density Polyethylene (HDPE) membrane of 2.5 mm thickness was evaluated. The study was based in the diffusive process in the intact membrane by a permeameter developed to evaluate the diffusive process. The membrane was putted in the middle of the system to separate two sides: a local soil impregnated with diesel oil (in one side) and pure water (in the other side). The chromatography technique was conducted to evaluate the contamination in the pure water. The analyses were made monthly in a total period of 6 months of research. The results tests show that the membrane was less effective to antracene and naphthalene compounds. Despite that, the results showed that the HDPE membrane is a good alternative to prevent contamination of water and soil by the compounds under study up to one year, based on the performance in the time of study.

Dilemas da produção de conhecimento no campo acadêmico: entre especialização e difusão

The paper explores some issues related to the production of knowledge in the academic fi eld, relating it to the problem of knowledge dissemination beyond this restricted universe. Taking on theoretical sources from Bourdieu’s fi eld concept and his studies concerning the university fi eld in the work Homo academicus, seeks to examine, in an exploratory approach, the operation modes from academic and diffusion fi elds, opposing the actions from so-called experts and intellectual media, or intermediaries.

Inovação tecnológica em projetos de novos produtos: um estudo exploratório sobre relações gerenciais de integração entre unidades de uma multinacional

Although thetopic of integrationin product development is widely debated in the literature, there are few studies that address the participation by subsidiaries of multinational and R & D centers around the world in development projects of new products. Focusing on the perception of the Brazilian unit, this paper aims to present and analyze integration practices among subsidiaries, headquarters and R&D centers in product development projects in amultinational high tech company. For this purpose, was conducted an exploratory and qualitative researched operationalized by case study. Among the main results, it was noted collaboration betweenlocals marketing and engineering with the R & D centers, important role of senior management in the Brazilian unit to communicate outcomes of the strategic planning of products andtechnologies established by the headquarters to the subsidiary, the adoption of technological and information mechanisms and the application of methods such as technology roadmap.

Inovação e pesquisa em design nas universidades brasileiras

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Economia Criativa e a Mídia Radical: laboratórios experimentais para a inovação de plataformas midiáticas, conteúdos e recursos midiáticos

The Creative Economy is an experimental laboratory for the creation , innovation , invention and reinvention of the universe of media - analog and digital . The scenery in the media and converging technologies favors the process of “ creative destruction and destructive creation “ of this field . The mapping of basins and technological corridors distributed through the territory of concentrated areas creates an infrastructural chassis for the production of content , information and entertainment . As locus and logos of immaterial production , digital ecology that gives speed to the flow of production - planning, fundraising , publishing , distribution and enjoyment - and allows the dispossession of their local clusters , the fragmentation and dilution of their creative chains . The collective cultural production and creation appropriating these capilarizados articles and produce content against political, economic and social status quo . The land is fertile and favorable to the emergence of radical media and rebels that recreate the public sphere , and edit poor public spheres , alternative , radical and efficient , the tactical point of view . This article aims to contribute to studies and research that scour the ecosystem of the media for understanding the management of their creative processes, actors and critics of tangible and intangible resources that support their communication actions .

A comunicação pública e o desenvolvimento e difusão da leitura no Brasil: estratégias da campanha 'Mãe, lê pra mim' do insituito Pré Livro

As transformações que tornam a sociedade mais complexa, configuradas na Sociedade da Informação, possibilitam novas formas de acesso as informações e conhecimentos que se manifestam em diferentes rela- ções sociais. No Brasil a valorização da leitura é um tema bastante recente, já que o Plano Nacional do Livro e da Leitura – PNLL - é de 2006. Tem como prioridade transformar a qualidade da capacidade leitora do Brasil e trazer a leitura para o dia-a-dia do brasileiro. Um dos eixos do plano é a Valorização da leitura e da comunicação, com ações para criar consciência sobre o valor social do livro e da leitura. O plano aborda a comunicação relacionada principalmente a dois aspectos: acesso à informação e comunicação sobre a leitura. A comunicação está sempre no centro da existência para qualquer sociedade, em desenvolvimento ou não. A partir de pesquisas sobre a leitura, o Instituto Pró-livro, uma entidade de caráter privado sem fins lucrativos, cujo objetivo principal é o fomento à leitura e à difusão do livro, utiliza-se de diversas estratégias de comunicação pública. Dentre essas experiências destacamos a Campanha “Mãe, lê pra mim?”, como uma prática de comunicação que busca levar informações aos cidadãos a partir do entendimento de se ouvir “as vozes locais”.

A escola, os professores e a inovação educacional

The purpose of this essay is to reflect on the quality of the school and psychosocial aspects involved in the assimilation of educational innovations by teachers in their teaching practices.Innovations cause resistance which endanger the goals of improving education outcomes. This makes the possibilities of basic schooling fail, preventing contribute to the transformation of living conditions of the working classes.

Redes de inovação: mapeamento de inventores de patentes em uma empresa do setor de cosméticos

This article aims to identify patterns in the organization of innovation network by mapping the network inventors of a cosmetics company and identifying ways to promote innovation capacity through interconnectivity. The research was conducted through case study methods, and, for this, inventors mappings were made, based on the records of patents previously surveyed, taking into consideration the linkage (internal or external) of each inventor with the company and also the amount of patent citations. It was identified higher hierarchy in networks with the presence of collaborators externals to the company as well as a possible higher technological content, since the amount of citations was higher compared to other networks. It is verified, finally, that inventors mappings (although a patent is not the only measuring factor of innovation) can identify key features to help a better management of innovation.

Comunicação organizacional e inovação em micro e pequena empresa: um estudo sobre a aplicação do Radar da Inovação

Estudo sobre a comunicação organizacional e a capacidade de inovar em empresa de pequeno porte. A questão norteadora busca responder se a comunicação organizacional pode fazer avançar e/ou apoiar a inovação em micro e pequenas empresas. O objetivo central é analisar a relação existente entre a inovação e a comunicação organizacional. Aplicou-se o método estudo de caso e a pesquisa documental para interpretação de instrumento diagnóstico denominado “Radar da Inovação” em uma empresa de pequeno porte, localizada no interior de São Paulo. O diagnóstico é realizado com base em dimensões avaliativas que visam verificar a maturidade e o grau de inovação em micro e pequenas empresas. Por meio da avaliação dessas dimensões foi possível construir quadros analíticos e destacar a influência da comunicação organizacional na promoção da inovação. Os resultados apontam que todas as dimensões do “Radar de Inovação” podem melhorar sua performance por meio da comunicação organizacional.

Design e inovação em contexto de ensino-aprendizagem

This paper presents part of the results of a post-doctoral research project which is called "Hypermedia Design involved with the User Experience". The discussion will be undertaken in this article assumes that the use of a hypermedia environment facing the field of Design can facilitate the process of teaching and learning in an undergraduate degree in Design. The theme that guides the paper of the following question: if the education and training in design does not allow access, involvement and knowledge of the technologies in its primary base that practitioners and researchers are forming for the near future? For both this study focuses on the use of a digital environment by reporting of an experiment of using hypermedia digital book "Design, Education and Technology" as a teaching tool in undergraduate courses in design, results and notes on issues involving interactivity and user experience. The methodology has a qualitative bias, developed along the lines of exploratory research in the form of a case study, lectures, and workshops for the dynamic observation, a questionnaire and analysis of results were applied

Imagem de tensor de difusão na epilesia de lobo temporal mesial

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Avaliação das barreiras à inovação em sistemas de embalagens que visam a redução do desperdício/perda de carne bovina in natura

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)