Relações e empreendedorismo: o desafio da construção do plano de negócios

The Project presents as main subject the relationship between entrepreneurship and the Public Relations professional. In the entrepreneurship, business plan is stood up, a document able to assist the entrepreneur to plan the activities related to implementation or creation of a new business. Assuming the business plan is an essential instrument of the entrepreneurial process, this study aims to describe the important use of the business plan for the creation or maintenance of a company and verify the Public Relations acting possibilities in the construction of this plan. For this, the project presents a study on a business plan for a small company with family structure, located in Sao Paulo countryside, in operation for over 30 years. Through the process of the business plan elaboration, it can be seen that the Public Relations professional has important skills that can be assist in the preparation of this plan, such as Marketing tools and communication knowledge and ability to establish a mission, the vision and the company values. Besides, this professional presents entrepreneurial characteristics that can help him in his activities, actions and planning

Proliferação e Morte Celular (Apoptose) avaliadas em ratos Lewis após tratamento com mistura de praguicidas em baixas doses

The use of pesticides in Brazil has intensified over the years. And since 2009 it was ranked as the largest market for pesticides worldwide. The consequential diffuse contamination of the environment is therefore due to the increasing number of chemicals of different classes, origins and modes of action. Little is known about the action of pesticides on human health in situations of co-exposure. Possible toxic effects are not restricted to agricultural and industrial workers, but also the general population that may be exposed continuously to its residues in food and water. Although these pesticides are mostly present in the environment at low doses, it must be considered that possible cumulative or synergistic effects may occur when there are concurrent or sustained exposure for two or more of these agents, which can lead to late manifestation of subclinical damages, sometimes irreversible. Thus, the specific objective of this study was to assess the effect of carcinogenesis promotion of a mixture of pesticides at low doses and analyze the phenomena of cell proliferation and apoptosis in rat liver. A total of 50 male Lewis rats was separated into 5 groups for 8 weeks in a medium term hepatocarcinogenesis model. The three different classes of pesticides (dieldrin, dicofol, endosulfan, dichlorvos and permethrin), whose residues were detected by ANVISA during the period from 2001 to 2005 in tomatoes cultures, were added to the feed of rats initiated to hepatocarcinogenesis with diethylnitrosamine (DEN- 200mg/kg ip). We used two different mixtures, one with no toxic effects at doses (MEX1) referring to the NOEL (no-observed-effect level) and another at doses LOEL / LEL / LOAEL (Lowest-observed-effect level / Lowest-effect level / Lowest -observed-adverse-effect level), to the installation of adverse effects (MEX2), derived from chronic studies. All animals ...(Complete abstract click electronic access below)

O transporte coletivo urbano em São José do Rio Preto - SP e sua relação com as transformações do espaço urbano

The process of urbanization that happened in Brazil during the twentieth century led to processes of structuring and re-organization of space, besides the emergence of many urban problems. Industrialization and urbanization are some of the main causes that could be cited as consequences of this process. As a result of the steep rise of cities, the transport systems became fundamental in boosting flows (immaterial) and the mobility of people and stuff (materials) in the territory. The urban model created for the city of São Paulo in the 1930s was repeated over the years in the medium-sized cities, being repeated the same problems that occurred in the metropolis. In this context our work fits in analyzing the changes occurring in the urban area of São José do Rio Preto - SP, from his relationship with the public transportation system in the face of intra-urban spatial configuration of the city. Transport, while it is recognized by authors as being really important for the analysis and intra-urban spatial configuration, has been little analyzed as the object of study by a geographer, and so, our work has more value

Discurso e motivação: um estudo semiótico sobre livros de autoajuda de desenvolvimento profissional

The success and recognition for their dedication put into the work are the need of every worker, and for that there is a constant quest for success in organizations. In this scenario, the Brazilian publishing market offers self-help literature as a practical method of acquiring the fundamental knowledge for professional development. The self-help literature for professional development addresses motivation as an essential characteristic for success, as a motivated worker earns more visibility and prominence to motivate other team members, thus arousing a spirit of leadership among the players. The motivation of workers also meets the expectations of organizations, because they improve productivity without requiring new investments. Thus, the literature on professional development is positioned as one of the best selling literary styles sold in Brazil over the years. To have an understanding of the discourse of literary style and persuasive methods known in them, we present a semiotic analysis of the five introductory chapters of selected works. Greimassian Semiotics offers great tools for understanding the introductory speeches of professional development books, which are intended to present the synthesis of the work, or demonstrate the values and knowledge of the authors, coaxing the reader to read on and be receptive to the idea of motivation presented in the books

O Programa Bolsa Família: contexto, propostas e seus resultados sobre a educação nos municípios brasileiros entre 2010 e 2012

Pós-graduação em Economia - FCLAR

Comportamento informacional de profissionais no domínio da saúde: um estudo junto ao Hospital de Reabilitação de Anomalias Craniofaciais da Universidade de São Paulo

Pós-graduação em Ciência da Informação - FFC

Estudo do remodelamento da lâmina própria da laringe relacionado ao processo de senilidade

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Demochargia: Dilma Rousseff e seu primeiro ano de mandato pelas charges jornalísticas

Pós-graduação em Comunicação - FAAC

As atividades circenses e a formação continuada de professores: análise de um processo

Circus activities have formed over the years as an important content to be exploited by the teachers in the school environment, and current projections, the inclusion of circus activities in physical education classes has been presented and defended by several authors. That being so, the objective was to offer a continuing education program thematising circus activities having as research focused on the analysis of this training process, as well as their implications, contributions, opportunities and challenges for teacher pedagogical practice. The research, qualitative, was developed in two phases: a questionnaire for physical education teachers working in public schools in order to highlight the reasons for the absence of most of the teachers in the training program. The second phase included the development of the continuing education program content circus activities in the continuing education of physical education teachers, the two teachers in the school environment, as well as analysis and reflection of teacher participation in the training program, described in daily class and daily meetings ending this step with a final interview. Participated in the study, 13 physical education teachers of the municipal school system of a city of São Paulo, of which only two teachers participated in the development of the training program in schools. The teachers manifestations through the questionnaire and participation in the training program showed that teachers make themselves available to participate in continuing education programs, however, the priorities of each teacher (such as family, leisure or other chores) can demarcate difficulties in establishing common to all teachers moments, preventing the effective participation of teachers within the continuing education programs. On the other hand, the school is set up as a rich space of experiences and exchanges of experience, contributing to the development of continuing education programs

Educação sexual e autonomia: estudo de uma intervenção com alunos do ensino médio do interior do estado de São Paulo

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Análise de pedigree e estimativas de parâmetros genéticos para características reprodutivas em bovinos da raça Brahman

Pós-graduação em Ciência e Tecnologia Animal - FEIS

Avaliação de um curso sobre internet para terceira idade

The aim of this study was to evaluate the learning of Senior Citizens after a face-to-face course with the goal of teaching them how to use the internet. The study population was composed of people (n=18), of both genders, aged 50 years or over, from the open university for Senior Citizens UNATI (“Universidade Aberta da Terceira Idade” in Portuguese) at Araraquara. Two hour classes weekly were taught in the computer laboratory - LDI in Portuguese located in the School of Dentistry in Araraquara. The course program content covered the use of e-mail and researches in sites. In order to evaluate the learning acquired, a self-evaluation questionnaire was applied in twice (before and after the course), which enabled the development of students concerning their knowledge and skill in the topics approached in classes. Descriptive statistical analysis was performed. The average performance of participants was calculated per point and interval of confidence of 95% (IC95%) in the beginning and in the end of the course. Comparison between the averages was performed by using the paired Student’s-t test. The level of significance adopted was 5%. It was observed that the students’ learning about computer use improved significantly after the course (Student’s-t test: -5.360, p<0.001, p2=0.628, =0,999), however, 72.2% of them reported that they did not know how to attach a file to a message to be sent by e-mail, as well as having no or little skill to perform this activity. It was concluded that the evaluated course improved the participants knowledge and skills in computer use.

Conhecimento odontológico de adultos atendidos em uma unidade de saúde da família do município de São Carlos, Brasil

The Family Health Strategy is a primary care public policy that is becoming a decisive step towards the transformation of the Brazilian healthcare model. This study evaluated the dental knowledge among individuals who attended a Family-Health Unit (FHU) in the city of São Carlos, SP, Brazil. Methods: The evaluation was based on a questionnaire with 20 questions about oral health, prevention and development of dental caries and periodontal disease. The questionnaire was given to 168 individuals, over 18 years of age and both sexes, to fill out under the supervision of a trained dentist. After data collection, the answers contained in the original questionnaires were entered into a database built using the program Excel® (Microsoft Corporation, USA) and a descriptive statistical analysis was done. Results: 66.67% of the subjects reported having received information about dental caries and periodontal disease before attending the FHU, and dentists were cited as the main source of such information (60.71%). With regard to dental caries, 70.24% of the individuals stated that they knew about the subject, but the majority of answers revealed incorrect explanation of it. The multifactorial etiology (bacteria/sugar/poor hygiene) was not mentioned. A low percentage of subjects (24.40%) claimed to know what periodontal disease is, and of these, the highest percentage of responses was related to gingivitis (26.83%) and gingival bleeding (12.20%). Out of all subjects, 80.36% affirmed that oral hygiene is important, and among them, the main reasons cited were the maintenance of oral health (29.63%), to avoid diseases (16.30%) and to preserve and prevent disease (14.81%). Conclusion: Responses from the questionnaires revealed deficient dental knowledge among the individuals. To improve the understanding about this issue, the information obtained through the questionnaire can be used to develop educational programs that will focus specifically on the major deficiencies found.

Comparação de gastos com serviços de atenção básica à saúde de homens e mulheres em Bauru, São Paulo, 2010

OBJECTIVE: to compare expenditure on primary health care services for men and women in Bauru-SP, Brazil. METHODS: cross-sectional study with a sample composed of randomly selected health service users' aged ≥50 years. Healthcare expenditure over the last 12 months was analyzed and stratified into: medical consultations, exams, medication and overall expenditure. RESULTS: 707 women and 256 men were assessed. Women had higher overall expenditures than men (median: R$128.1 versus R$108.6; p-value=0.027). Comparing females and males, being female was associated with higher medical consultation expenditure (27.6% versus 18.4%, respectively p-value=0.005) and exams (27.1% versus 19.5%, respectively p-value=0.022). After statistical adjustments (smoking, socioeconomic status, physical activity and overweight), being female was still associated with higher exam-related expenditure (Odds Ratio= 1.47; 95% confidence interval: 1.01-2.14). CONCLUSION: women have higher expenditure related to exams than men. Female obesity was associated with medical consultation higher expenditure.

Prevalence of low back pain and associated factors in adults from a middle-size Brazilian city

Objective: To determine the prevalence of low back pain and some related variables among adults of both genders. Methods: Was conduct a cross-sectional study of population-based in the urban area of Presidente Prudente, São Paulo. The sample consisted of 743 adult residents for over two years in this city. Low back pain, quality of sleep and physical activity were collected through face to face interview at the residence of respondents. Was used the chi-square test to analyze the association between variables, later was created tree multivariate models with hierarchical inclusion of confounding factors. Results: The prevalence of low back pain reported last year was 50.2% (95% CI: 46.6, 53.8), and the last week 32.3% (95% CI: 28.9, 35.6). Was association among low back pain and females (p-value = 0.031), older age, lower education, altered sleep and overweight, the adjusted model found that people over the age of 45 years (45 to 59.9 years, OR = 13.1 [1.72-98.5] and ≥ 60 years, OR = 9.10 [1.15-71.7]), with some alteration of sleep (OR = 3.21 [1.84-5.61]) and obese (OR = 2.33 [1:26 to 4:33]) seems to be a risk group for low back pain. Conclusion: The prevalence of low back pain is high and obese people aged over 45 years, with any sleep disturbance are a group at higher risk for low back pain.