O branco ante a rebeldia do desejo: um estudo sobre a branquitude no Brasil

Pós-graduação em Ciências Sociais - FCLAR

Convergência cultural, divergência nos olhares: práticas discursivas e construção de subjetividades na cultura da convergência

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Discurso e imagem: transformações do cânone visual nas mídias digitais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A redação na prova do ENEM: uma análise dialógica do discurso

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

O gênero entrevista pingue-pongue na esfera do jornalismo cultural

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Um estudo histórico da educação sexual do Brasil colonial a partir das representações do corpo feminino encontradas em crônicas e xilogravuras do século XVI

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

De Estocolmo, 1972 a Rio+20, 2012: o discurso ambiental e as orientações para a educação ambiental nas recomendações internacionais

Pós-graduação em Educação Escolar - FCLAR

From archives to archival science Elements for a discursive construction

This work tries to outline the theoretical background established by archival science manuals, based mainly on discourse analysis as a key discipline to understand which the differences are and points of conceptual commonality in archival science traditions studied that to some extent, are additional. As archival science is a product of historically constructed knowledge, the context of conceptual production ultimately reflects in the different schools of thought and in the methodological approach. The manuals discussed here were selected by their canon and their wide dissemination in the archival science field, and are: the Manual for the arrangement and description of archives of the Association of Dutch Archivists (1898), and Jenkinson's A manual of archive administration including the problems of war archives and archive making. We considered how in these manuals two key concepts are discussed as for organization methodology in archival science: description and classification, establishing, from these concepts, which are the intertwined discourses in these texts and relating them to their historical aspects.

Implications of the Adoption of BISAC for Classifying Library Collections

We analysed the written statements of libraries that have adopted the bookstore model for coherence or lack of coherence with common public library guidelines. We used a text-based Foucauldian genealogical discourse analysis to investigate the written statements used by libraries that have adopted BISAC and other aspects of the bookstore model. Libraries adopting bookstore models such as BISAC should consider the potential consequences of adopting a commercial model for a public entity. This paper has practical implications for libraries considering adopting any aspect of the bookstore model, but especially the BISAC system, as it examines the potential benefits and drawbacks of the bookstore model popular in some libraries with respect to the purposes and goals of public libraries. BISAC application in libraries seems to be part of a trend of applying commercial practices, values and terminology in libraries, perhaps not with the purpose of replacing libraries with bookstores, but with the aim for both systems to converge into a new kind of commercial entity and context. The influence of one kind of system over the other does not seem to be totally reciprocal, since the application of library practices, values and standards in bookstores has not had the same effects and resonance as has occurred in the opposite direction.

Tecnologia e poder: uma análise dos cadernos de informática dos jornais Folha e Estado de São Paulo

O advento de uma nova ordem global mediada pelas tecnologias de informação e comunicação pode parecer, a um observador desatento, algo bom ou, no mínimo, neutro. No entanto, os valores decorrentes deste modelo organizacional estão intimamente ligados a interesses políticos, econômicos e ideológicos. Entender a complexidade dessa nova dinâmica em nossas vidas, sem cair nos extremismos da questão, é o desafio a que nos propomos. Para tanto, discutiremos no primeiro a relação entre tecnologia e sociedade desde o advento do alfabeto ocidental. No segundo capítulo apresentaremos os fundamentos da análise do discurso de linha francesa e, no terceiro capítulo, analisaremos os cadernos de informática do mês de agosto de dois grandes jornais impressos brasileiros – Folha e Estado de São Paulo - à luz das teorias da análise do discurso, buscando entender como a construção simbólica de nosso atual contexto se manifesta na forma discursiva do jornalismo

Análise de ofícios sob uma perspectiva bakhtiniana

The objective of this work is to describe the particularities of the official letter genre, according to theoretical perspective of the Russian philosopher of language Bakhtin. The discourse genres, in this perspective, presented in relative stability, being affected by alterations occurred in the activity sphere where they circulate, for the ideological values that produce the speeches of this sphere and for the dialogic relations with other genres and spheres. It is intended to show as the official letter, in the public departments, although the stability acquired for its formal style, objective, reveals in an instability permeated for the thematic aspect, compositional and until stylistic. For realization of this analysis, were select sixty official letters of the public town administration sphere of the city of Araraquara, produced in the months of February, March and April of 2011. The official letters were separate in two groups for subject: repayment; diverse subjects. The methodology uses the dialogic boarding of the discourse used for the circle of Bakhtin

Análise dialógica do discurso publicitário

From the questions raised by Bakhtin Circle, especially those intended to gender and dialogue, this work aims to study the relationships of meaning that are established between the statements present in commercial advertising discourse. For each sphere of production, circulation and reception of discourses, genres are appropriate, therefore, all discourse requires a different choice of language resources, which determines, among other things, the style of the message. The advertising genre, a genre characterized as complex, as it works, reframes and incorporates primary genres, has the central objective of building the next one idea being to buy something more frequent. This process occurs mainly through the use of persuasive speeches, compelling, authoritative, imperative and seduction. Our goal is to analyze an advertising piece, discussing how the resources used in advertising participate in the process of enunciation and persuasion and the manner in which the voices of others (previous authors, recipients hypothetical ) mingle with the voice of the subject's explicit enunciation. (Bakhtin, 2010, p. XXVII). Thus, based on Bakhtinian studies, we will think about the relation of the dialogical voices raised in question in advertising, and attend to the role of the other, with his active responsive understanding, how to be active and modifying agent

A discursivização em Wall.E: sociedade, tecnologia e poder

This article consists in a discourse analysis of the feature film in animation Wall.e produced by Pixar in association to Disney in 2008. Pixar has been known to produce films that contain various discursive levels, making its products appealing not only for children, but also for adults. However, Wall-e proves to be a masterpiece in Pixar carrier, because it is the one which focuses on the analysis and critique of contemporary society associated with technological development. For this, the plot has as its starting point the question of sustainability and unbridled consumerism. But the film expands the debate, tracing the relationship between technology and humanity, discussing how one affects the other. The project therefore aims to show how the animation works such concepts and constructs his discourse. To this end, the work seeks to identify the signs that make up the discourse and draw the intertextuality between WALL.E and other works that also discuss the same elements such as Stanley Kubrick‟s 2001 - A Space Odyssey (1968)

Análise do contexto histórico-social e das marcas deixadas no discurso pelo enunciador em diferentes versões do conto de fadas cinderela

Bettelheim (2007), analyzing the infant psyche concluded that for the child to gain self-esteem and develop a balanced sense of self, need to learn to take certain decisions on a daily basis, which will be facilitated by identifying their problems, designed in the stories that are told (or read). Thus, it could find solutions and feel safer. Based on the reading of fairy tales, we dealt with this research, the resumption of fairy tales in homes and schools, in order to help parents and teachers to get parameters to work thinking of their children and students, from such stories, awakening the taste of children by reading and text production. The proposal considered different versions of the fairy tale Cinderella, noting as the moralizing process the messages each approach, and explores the plot and determines which versions would be appropriate for the psycho-cognitive development of children. We also investigated aspects pertinent to the narrative structure, based on literary theory, in order to work in comparative literature. From the discourse analysis, sought to address the marks left by the utterer, capable of denoting its cargo and its ideological worldview projected in the story, although he re-create the history and environment on real facts of a particular period (MARTINS, 2007)

Diferentes mídias em parceria e cooperação: grandes produtoras de identidades contemporâneas

The aim of this paper is to present the results of a research in the area of Discourse Analysis, to describe discourses found in the media about the identities constructed in the Second Life virtual communities network and, to find out what discursive strategies are produced by the profile “fashion in the soap operas” hosted in the Twitter micro-blogging as an attempt to have a significant number of logfiles and to discover what leads men, women and, teenagers to participate of this “fashion in the soap operas” interaction. Our corpus consists of printed media reportings that present users of Second Life and its avatars with a proposal of new identities, including the utterances produced by the profile “fashion in the soap operas” and their respective followers. The analysis of the reports and discourses are based on the work by Michel Pêcheux and Michel Foucault. The analysis have shown that the new identities, created in virtual communities network and, the profile of the followers of “fashion in the soap operas”, hosted in Twitter, are characteristically contemporary sensibilities, who take part in the truth games and in the social pressing experimented nowadays