143 resultados para Anúncios Publicitários Impressos
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Considerando que a notícia impressa, televisual ou on-line não se restringe à elaboração do texto com aporte visual; de que, ao contrário, muitas vezes o projeto gráfico, o fotográfico e o videográfico, além da composição e estrutura de seus elementos, têm participação determinante na construção da notícia, este projeto parte da necessidade de um estudo crítico sobre a forma como a criança vem sendo representada (em imagens, sejam ilustrações ou fotografias) pelo jornalismo dirigido ao público adulto e geral. Diferentemente dos estudos no campo da Psicologia Social, do Direito ou da Comunicação com ênfase no agendamento social que dão destaque para temas de grande apelo social como violência, educação ou direito da criança e do adolescente, este estudo delimita seu objeto, abordagem e fundamentação na investigação da imagem e nas teorias da imagem e da mídia, abarcando, com isso, a variedade de temas que envolvem o universo infantil (desde os aspectos lúdicos e imaginativos até aqueles de maior dramaticidade e de grande apelo midiático). O objetivo deste projeto é demonstrar qual é a imagem (ou imagens) que a mídia brasileira contemporânea (jornais impressos e on-line) tem da criança (ou das crianças) e qual o comportamento dessa mídia no agendamento, pautagem e produção de tais imagens que representam as crianças em diversas situações. Para isso, serão analisadas as imagens de crianças apresentadas nos jornais Folha de S.Paulo, O Estado de S.Paulo, Jornal da Tarde, Jornal do Brasil e O Dia. Esses formam o corpus principal e dão enlevo para as imagens com produção em processo “mais imediato” – onde nota-se um tipo de jornalismo mais factual
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Pós-graduação em Educação Escolar - FCLAR
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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It is unanimous among lexicologists that lexical units present deep marks in the representativeness of cultural and behavioral issues. Thus, some scholars have been proposing methodologies in order to enable the verification, scientifically, of mechanisms to systematize the lexicon within a specific time/space. In this way, it would be possible to promote discussions about its relations with social matters. These lexical contents can be analyzed, for instance, in the publicity having in mind its power of extending the desires of its receiver/customer to the acquisition of products/services since it is a media outlet that provide aids, by means of verbal texts produced by advertising editors, in order to deal with issues of our society, as those related to female and male genders. From all of this, the present article aims at organizing lexical items in market segments, here referred to lexicon-marketing, so as to make possible observation of social behaviors in the universes of both women and men.
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Giorgio Bassani in his book Una lapide in via Mazzin seeks to show to the readers all the sufferings passed by Italians during the Second World War and emphasized those persists until today. Aiming to make an unprecedented translation of this tale, it is expected that the text provides us great experiences in the language and we could see the actual difficulties and differences with the Portuguese language, despite being considered these languages closed ones. The objective of this work is to produce a translation that allows us to transmit all anxieties and reflections suffered by the main character of the tale. After the war, the survivor of the concentration camp can go back to your city. He appears exactly at the moment is being placed a headstone on the synagogue wall in homage to Jews deported and killed in the camps. Given the gaunt figure of the man with his striped pajamas, the population is driven to rethink their own indifference and , in a way, its share of blame. Thus, the return should be celebrated is rejected and the figure of the survivor becomes a nuisance. The function of the headstone is actually and literally put a stone on the story. To achieve the proposed objective for this work, we analyzed all the chapters of the story Una lapide in via Mazzini and tried to find equivalents in Portuguese. However, we not ignored the traces of meaning that Giorgio Bassani invested in his work. Therefore, it was necessary to use both printed and virtual dictionaries. With the advancement of the translation work, we realized the difficulty of finding appropriate solutions to achieve the desired effect . The fidelity proposed by the author became increasingly difficult as our work progressed. In the course of all the discussions, it was concluded that , in fact , when it comes to translation, maintaining fidelity to the original text in a foreign language is a difficult and laborious process
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Pós-graduação em História - FCLAS
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Na presente publicação apresenta-se análises de um conjunto de manuais escolares que circularam na Escola Normal brasileira e portuguesa entre meados do século XIX e meados do século XX a partir de diferentes olhares, reeditando em outra chave o processo original de circulação de ideias entre Brasil e Portugal no qual esses materiais se inserem. Orientados por outros estudos que tratam do mesmo tema, os autores realizaram recolha nos dois países a fim de comprovar a circulação do corpus empírico que, ao final, foi definido como fonte. Assim, chegou-se ao seguinte conjunto de manuais didáticos: Elementos de Pedagogia de Affreixo & Freire (1870); Curso Prático de Pedagogia Destinado aos Alunos-Mestres das Escolas Normaes Primarias e aos Instituidores em Exercício de Daligault (1874); Lições de Pedagogia Geral e de História da Educação de Pimentel Filho (1875); Lições de Pedologia e Pedagogia Experimental de Faria de Vasconcelos (1910); Lições de Metodologia, de Fonseca Lage (1920); A arte da leitura, de Mário Gonçalves Viana (1949) e Lições de Pedagogia, de Aquiles Archêro Junior (1955). Os pesquisadores utilizam diferentes lentes para tecer suas análises e, cada um segundo sua especialidade de pesquisa, aprofunda aspectos que, juntos, compõem um painel interpretativo sobre o processo de escolarização e seus espaços, a normatização do trabalho docente, os princípios que nortearam a seleção cultural para a escola primária, a constituição de modos e métodos de ensino para realizar os objetivos educacionais e a especificidade que assumem os materiais e o ensino da leitura e da escrita nessa instituição. Todas as análises reiteram a importância dos impressos na consolidação da escola primária portuguesa e brasileira, notadamente no que se refere às prescrições feitas nos manuais escolares que, em trânsito, configuram-se como palavras viajeiras.
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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC
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The playful objects challenge and support the child to the playful action. These actions leverage the use of imagination and fantasy, necessary skills throughout our life. These objects are ways to create situations and play day by day. Games and toys are also augmenting resources of learning processes in various areas of knowledge. However, this process does not occur spontaneously, there is a need of scientific knowledge for selection and use of these resources in educational formal processes, especially in schools. The objective of this study was to identify, classify and analyze the play material performance of a primary school of the Municipal System of Education from Bauru-SP. To attain the goal, became a literature review in indexed data bases and printed materials. Subsequently, based on the theoretical references, tools for collection and analysis of data were developed, enabling the triangulation of data collected and analyzed for the closest to the reality studied. The instruments for collecting and analyzing data: a) survey and identification of playful collection based on COL (KOBAYSHI, 2009), b) questionnaire with school teachers and c) field observations. The survey results and the triangulation of sources allowed better characterization of the collection available at the school and their uses as resources and education and recreation procedures
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In the first decades of the Republic, the streets of the main Brazilian capital cities, especially of Rio de Janeiro and Recife, recently urbanized based on the Haussmanian Paris and smiled upon by the fever of cosmopolitanism that invested Europe, women had been used as runways where they could exhibit her imitated or imported models, especially in Paris. The iconography of the time and the advertisements conveyed by magazines and illustrated periodicals, such as the Almanach de Pernambuco and the magazine Kosmos, for instance, form the testimonies of the massive presence of the French in Rio and Recife, owners of stores and maisons, interested in fulfill the demands of the republican public. In spite of the Strong adherence of the Brazilians to the sociability models to the imported from Europe, the less-favored classes, through the popular literature, showed some resistance to these changes in the habits and clothing, especially in the Northeast, where traces of the Catholic and patriarchal moral and mentality were still alive.
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Conselho Nacional de Desenvolvimento Cientifico e Tecnológico (CNPq)
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Pós-graduação em Engenharia Elétrica - FEIS
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Fluoridation of water for human consumption is a method of caries prevention that brings great social benefit, if kept at optimal levels. The increase in the production of bottled water emphasizes the need to verify whether fluoride presence in these waters occurs in sufficient quantity to prevent decay, or if it represents a significant risk of fluorosis. Objective: to compare the concentrations of fluoride present in bottled water to those declared on the labels, and to make a critical analysis of legal norms on the subject. Materials and method: this was a cross-sectional study, through which 22 samples of bottled water sold in state of Ceará, Brazil, were analyzed. Analyses were performed in duplicate by the electrometric method, and results were compared to those printed on the labels. Detailed searches by laws, resolutions, ordinances, and other official documents in force, related to the topic were performed. Results: the fluoride concentrations found ranged from 0.01 to 0.36 mgF/l. Although 72.7% of the samples were classified as fluoridated, the fluoride concentrations observed were shown to be insufficient for caries prevention. As for the rules, situations where they are not clear or even divergent were found. Conclusion: the current legislation on the subject requires updates to become more objective and to create new criteria on the use of the term “fluoridated water”.