Suplemento literário e eventos do mercado editorial: o jornalismo cultural do caderno Prosa & Verso

Ao refletir sobre a esfera do jornalismo sob influência da lógica mercadológica, esta pesquisa contextualiza teoricamente o cenário atual das características e tendências do jornalismo, especificamente o jornalismo cultural praticado pelo caderno Prosa & Verso, o suplemento literário do jornal carioca O Globo. O presente estudo tem por objetivo estudar a cobertura jornalística do citado suplemento, identifi- cando os valores-notícia presentes nas reportagens de capa, especificamente nos períodos referentes ao ano de 2008 em que ocorrem a Feira Literária Internacional de Paraty e a Bienal Internacional do Livro de São Paulo. Tratando, portanto, da cobertura de eventos do mercado editorial, propõe-se uma análise e reflexão acerca das tensões existentes entre campo jornalístico e campo literário, focando a influência da citada lógica mercadológica na produção jornalística. Com a elaboração da análise dos suplementos veiculados durante a ocorrência de ambos os eventos e a partir das relações entre produção da notícia, imposições de mercado e espetacularização na indústria cultural, verifica-se, entre outras questões, que a notícia não escapa da necessidade de possuir valor de troca, mesmo quando se trata do jornalismo cultural, uma vez que a cultura também tem sua própria economia.

A institucionalização do Turismo como curso universitário: décadas de 1960 e 1970

This text is about the appearing of Tourism graduation courses in Brazilian colleges. To this, the creation of the curricula at the Federal Board of Education was studied and the emergence of Tourism graduation courses offered by private universities. The creation of the first Tourism course in a public university – at the beginning of the 70’s at the School of Communications and Art of São Paulo University – is emphasized.

Os eventos como estratégia de comunicação nas lutas da cidadania

This study proposes some thinking under a different perspective about the Event Organization Activity. As a directed communication instrument, Events are planned actions, aiming at gathering people with common objectives, for a specific goal, usually under the view of organizations. In this study, some questioning on the relevance of Events at the social movement context is proposed, as they organize themselves through these actions in order to claim and pressure the Government for citizenship rights.

O movimento homossexual no Brasil: construção da identidade, eventos e visibilidade mediática

The lesbian and gay movement has organized itself in Brazil with the goal of creating and making its sexual identity stronger, as well as fighting for its rights and against any homophobic act. This paper analyses the homosexual movement and its relation to building its own identity, as a fighting force. We emphasize the relevance of the manifestation events, such as the LGBT pride parade and, in Bauru, the diversity parade, events that not only provide visibility to the topic, with the presence of the media, but also, represent the voice of these people who search for their citizenship rights.

Marcas e lugares: um estudo sobre marcas turísticas no Rio de Janeiro

This paper, through a literature review, demonstrates the importance of the use of brands by men, initially as a form of expression and communication. History has shown that the visual language and the use of images in the form of the brands, proved a very efficient and direct interpretation, with accuracy to what it represents, setting the brand as a financially valued member. The paper deals with analysis of the Spanish example that argues the way that touristic points has been used to represent places in the whole world; then, at the same time, it measures the case of the Brazilian city of Rio de Janeiro where brands are created for special events and there is not a representative tourist brand to this town; But when analyzing the places in the city, symbols like The Copacabana Promenade has a strong presence in the collective imagination, that's the reason why it has been used as an element of strong local identity and in the Industrial Design.

Mapeamento de ocorrências de eventos perigosos no município de Santos SP: integração com dados de vulnerabilidade socioambiental

This study is based on the mapping of occurrences associated with social vulnerability and natural risks, which refer to the resilience of populations and territories, regarding natural hazards associated with the functioning of natural systems (eg, earthquakes, flood, mass movements). According to UNISDR (2014), the state of São Paulo is a reference in working with Urban Resilience and Disaster in the Resilient Cities Campaign (2014), considering the high investment in Risk Areas Mapping and Public Education Campaigns implemented by the Civil Defense. Thus, this study aims to mapping the occurrence of events related to Tree Falls, Erosion, Landslides, Irregular Housing, Rocky Blocks Falls, Wall Falls, Unroofing and Irregular Construction, attended by the Civil Defense in the city of Santos, São Paulo State, from 2011 to 2014. Thereafter, correlated analyzes to the Environmental Vulnerabilities were generated. The Environmental Vulnerability databases used in this dissertation compose the results of the CNPQ Project - Environmental Vulnerability Mapping of the State of Sao Paulo - Brazil: a methodological contribution of Freitas (2013) and Bortolettoet al (2014), with information collected from the 2010 Census (IBGE, 2010), on a census sectors scale. The adopted methodological procedure involves document analysis followed by data integration in Geographic Information System, through algorithms analysis and mapscrossing.The results obtained in Maps of Social and Environmental Vulnerability Occurrences presented areas of High or Very High Vulnerability. The main variables obtained with such characteristics are Irregular Housing, Landslides and Rocky Blocks Falls, which was associated with hilly terrain formations, with slopes above 30%. To the areas of Medium, Low and Very Low Vulnerability were associated the variables Tree Falls, Wall Falls, Erosion, Unroofing and Irregular Construction, which are spatially distributed without an...

Queixas técnicas e eventos adversos a medicamentos notificados em um hospital sentinela do interior de São Paulo, 2009-2010

Objective: to describe technical complaints and adverse drug events reported in a sentinel hospital in São Paulo state in 2009 and 2010. Methods: This is a descriptive study. Information was obtained from the sentinel hospital Risk Management database. Results: we found 199 reports related to drugs: 70.0% were technical complaints, 21.0% ineffective therapy and 9.0% adverse reaction to medication. The pharmacological groups with highest number of reports were: drugs that act on alimentary tract and metabolism (25.1%), the nervous system (25.1%) and anti-infective drugs for systemic use (22.1%). Conclusion: technical complaints and adverse drug events were frequent, despite recognized underreporting. The characterization of these events could inform the adoption of control measures and permanent educational actions in health services in order to prevent their occurrence.

Segurança do paciente: análise das notificações de eventos em um hospital privado

Pós-graduação em Enfermagem (mestrado profissional) - FMB

Variabilidade espaço-temporal da emissão de CO2 do solo em curto período sob influência de eventos de precipitação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Melhoria de eficiência de máquinas pela metodologia DMAIC em eventos Kaizen

In a highly competitive and globally integrated market, excellence in production processes has become a survival factor, instead of just a differential point. In this context, companies from various sectors have resorted to philosophies and techniques already established in the literature to improve the efficiency of their production processes. This paper discusses aspects and techniques used to improve the production efficiency of a multinational company that manufactures surgical devices to a global market. Through DMAIC methodology, there were found opportunities to improve machines' efficiency by OEE, an efficiency indicator, in Kaizen Events. A case study was conducted to analyze the methodology and to identify good practices and difficulties along the way