A Gestão de Relações Públicas em culturas organizacionais conflituosas: caso AB InBev

Cultural clashes are part of the intercultural relationships, and especially in the organizations, they cause differences interfering in the process of sharing experiences, expertise and coexistence. This study outlines some communicational actions, built to improve the management of intercultural relations in organizations. This study also is related to the sharing and discussions on the communication planning process and its importance in intercultural differences detained and promoting interfaces between public of “different worlds”. The discussion is supported by theoretical theory of organizations and organizational culture in order to demonstrate a number of aspects related to this subject, which are directly accustomed to public relations activities. It also presents an analysis of the multinational AB InBev, in order to illustrate the process of knowledge and relationships that is built through the construction of the meaning in intercultural environments, as is the case of this organization

Aplicação de sistema de gestão da qualidade na execução de obras de pavimentação asfáltica, baseado nas diretrizes da ABNT NBR ISO 9001:2008

This work brings to its content proposed deployment of a system of quality management in paving asphalt based on the elaboration of a basic training to meet those entering this area of civil engineering at a technical manual for the implementation of major services running on paving of roads. The training was designed to serve both those entering the field of asphalt paving, synthesizing the complex processes involved in paving services and providing an overview of the steps in implementation thereof, as well as entrants must meet the enterprise user of this system, providing them an idea of the method used by the company designing the paving of roads. The technical manual presented in turn, has 8 (eight) of the main services components of a work of paving, which are: Mobilization and Maintenance of construction site, Regularization and subfloor preparation, execution or sub-base BGS base (graded gravel plain), Execution of sub-base or base BGTC (graded gravel treated with cement), Implementation of subbase or base Macadam hydraulic Priming bituminous waterproofing, asphalt binder Priming and finally the execution flexible pavement - HMA (hot milled asphalt concrete). These services are presented in the form of IT-Education work, this seven items are presented that guide the performance of services, thus providing overall guidelines to perform the services described in it. The development of IT's was based on experiences in day-to-day paving near the theoretical precepts presented in the literature, so the conditions specified in these documents aim to always guide the implementation of services in general, giving the process a versatility major operation, as this work takes into account the dynamics of such services, as well as the variety of their execution according to local conditions and specified in the project. So in general we can say that this ... (Complete abstract click electronic access below)

Gestão de gastos imprevistos no abastecimento de matéria-prima de uma fábrica

La performance desentreprises ça dépend, engrande partie, deses chaînesd’approvisionnement. Celas peuvent entretrès complexe, car elle implique tout le processus avant, pendant et après l’assemblage duproduit fini. Ce travaila donc comme objectifl’amélioration de lagestion des imprévus qu’arrivent audébutdela chaîne d’approvisionnement et lesimpacts sur l’approvisionnement de la ligne d’assemblage d’une usine. L’approche méthodologique utilisée est la recherche-action. De cette façon, ce travail présente une standardisation des processusquechaque département doit fairedans uncas de rupture dans la chaîne. D’après entretiens, analyses de document, standardisation des organigrammes et graphiques croisés dynamiques, ila été possible proposer un moyen plus critique d’analyser et résoudre certains problèmes. En tant que résultats, viennent un organigramme défini, une divulgation des informations plus précises pour la prise en décision et unes l’analyse critique de l’historique des imprévus. Il s’agit d’un ensemble des processus meilleur pour une bonne prise en décision de court, moyen et long terme pour les dépenses avec des imprévus dans l’approvisionnement de matière-première de l’usine

A utilização de modelos matemáticos para a otimização de processos

This dissertation has as main theme the discuss about how the use of mathematical models for process optimization. The current scenario of strong competition to conquer the consumer market necessitates the development of improvements to better performance of the process as a whole, is to reduce costs, increase efficiency or effectiveness. Thus, the use of methodologies to assist in this process is becoming increasingly viable. Methodologies developed in the past are being studied and improved. An example is the Desirability, the object of the present study, which was developed in the 80's and has been improved over time. To understand and study this methodology was applied to the desirability function in three instances, where it was used Design of Experiments (DOE), taken from scientific papers, using the Solver tool (Excel ®) and desirability (Minitab ®). Thus, in addition to studying the methodology, it was possible to compare the performance of tools used for optimization in different situations. From the results of this study, it was possible to validate the superiority of one of the models studied compared fairly

Análise dos problemas de comunicação permeados pela cultura organizacional e estrutura de gestão de projetos em uma empresa na área da construção

In a supplier of building products were identified difficulties in communication between the Product Development area and other areas of the company that could spoil projects and processes. The process of product development is important in placing the company in the market, and through research and planning, design new products and seek to comply with the costumer in relation to deadlines, quality and cost-effective. The development of a product involves many areas in the company and communication is essential in this process. The goal of this study was to identify possible communication problems permeated by organizational culture and structure of project management working in the company. A survey was applied using a Likert scale in three different areas of the company, with questions including the topics: communication, culture and organizational structure of project management and subsequently conducted the median test and the Spearman test to analysis of responses. With the understanding and analysis of the survey it was confirmed the difficulties of communication between people and the areas of the company, besides there is an influence of the type of culture acting in the company and the current management structure of the project in a good performance of internal communication

Por trás da qualidade: inter-relações das Relações Públicas e os sistemas de gestão de qualidade

This study examines some characteristics of the contemporary reality and its influence on the dynamics of the organizational activities, in particular, related to the quality management. Discusses capitalist logic of maximization of profits that has been sophisticated in face of new scenarios that arise with society evolution. It also proposes a reflection on the philosophies and formats of management that fits with the desire to meet the needs of society through the expansion of quality - now a reference for the production processes and management systems. The work highlights the relations between communication and quality, pointing them as fundamental to the use of fissures on the evolution of the capitalist system in developing programs, philosophies and management systems. The intention is to turn able ways to contemplate the needs and interests of the largest number of public and variables in a different relation than the usual, in which a few wins and many lose

Medidas de adequação ambiental para indústria de leite e derivados, como requisito para gestão ambiental

The society continues demonstrating its need regarding the products and services, even though it becomes increasingly value the protection of the environment. In this context, environmental management is defined as a management method that emphasizes to continuously improve results and promote sustainable development. Moreover it has as a tool the laws which provide the benchmarks and mechanisms for companies to adapt their activities in such a way that does not alter the quality of the environment. In this sense, in order to propose improvements to a dairy aiming their environmental suitability, a present study was prepared by following the production activities of the enterprise, the raising of standards and applicable legal requirements and environmental assessment for the preparation of an array of aspects and impacts with the task of identifying the most significant according to MOREIRA (2006). The results indicated that some of the impacts of high relevance are related to the generation of wastewater and solid waste, which do not have treatment and / or proper disposal and indeed require intervention for their suitability. Through, these results were drawn up proposals for actions conformation. In addition, they were proposed meeting the requirement for health and safety at work, in accordance with the standard regulations. This study has the function, therefore, propose to the company in question, an environmental management plan that ensures the protection of the environment and health of employees and consequently the improvement of production processes and products

Germinação, desenvolvimento e colheita da semente na mulher-terra: orientação de gestantes do SUS de Rio Claro sobre gestão e parto

Ao viver uma gestação, a mulher passa por mudanças biológicas, somáticas, psicológicas e sociais. É de fundamental importância que as gestantes recebam apoio, sejam orientadas sobre tais mudanças e também sobre o parto, momento comumente temido por elas. A assistência pré-natal é oferecida em nível nacional pelo Ministério da Saúde, que propõem a realização de ações educativas e a criação de grupos de apoio, que visam complementar o atendimento realizado nas consultas médicas. Porém, apesar de serem preconizadas, tais ações ainda são insuficientes ou insatisfatórias. O presente estudo visa contribuir com a área de Educação em Saúde buscando, a partir do conhecimento da realidade de gestantes, realizar uma ação de orientação, com a intenção de complementar o pré-natal realizado em Unidades de Saúde da Família (USFs). Para tanto, o objetivo geral da pesquisa foi investigar aspectos do conhecimento e dos sentimentos de gestantes usuárias do SUS de Rio Claro a respeito da gestação e parto, orientando-as sobre tais assuntos. A pesquisa, com abordagem Qualitativa, objetivo Descritivo e que usou como procedimento técnico a Pesquisa-ação, ocorreu no município de Rio Claro e teve como sujeitos 15 gestantes. A coleta de dados se deu através de entrevistas semi-estruturadas, que foram gravadas e de um diário de campo. Foi elaborado um material contendo 16 imagens coloridas, que foram utilizadas nas orientações individuais com o intuito de esclarecer os processos da gestação e parto. Os dados foram analisados através da técnica de Análise de Conteúdo. A maioria das entrevistadas afirmou que não planejava engravidar e, ainda assim, mais da metade delas não fazia uso de nenhum método contraceptivo, mostrando que não houve um planejamento familiar efetivo. As fontes de informação mais citadas foram as pessoas mais velhas e/ou experientes... (Resumo completo, clicar acesso eletrônico abaixo)

Tomada de decisão em grupo na seleção de processos para auditoria interna

L’audit, c’est un outil de gestion très important pour que les organisations puissent accomplir la réussite. Selon le fait qu’il n’y a pas des modèles d’aide à l’audit, il existe une opportunité de recherche. En considerant les Méthodes d’Aide à la Décision, il y a des plusieurs type d’applications. L’objectif de la recherche c’est la proposition d’un modèle capable de sélectionner des processus pour faire l’audit dans une distributeur de carburant en considerant la prise de décision en groupe. La modélisation normative empirique c’est la méthode de recherche utilisée. Un modèle qui utilise l’Analytic Hierarchy Process (AHP) et la prise de décision en groupe a été proposé face aux difficultés d’un département d’Audit Interne. Le modèle proposé présente les poids des processus et permet leur priorisations dans un scénario determiné. Pour l’application de ce modèle présenté, on a utilisé cinq critères et 26 alternative (processus). L’information de jugement a été bien founi par trois spécialistes du département. Quelques rendez-vous avec les participants ont été pris pour obtenir et réviser les donnés ainsi que discuter les résultats. Les résultats obtenus par le modèle permettent d’identifier les processus qu’il faut plus d’attention. L’équipe a considéré le modèle comme une proposition d’aide à la prise de décision très pertinent pour le département d’Audit Interne

Utilização dos sistemas integrados de gestão - ERP: estudo de múltiplos casos em pequenas e médias empresas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Influência do uso e ocupação do solo sobre a qualidade da água: subsídio à gestão dos recursos hídricos à gestão dos recursos hídricos da Bacia Hidrográfica da Serra da Mantiqueira (UGRHI-1)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Avaliação, gestão e novas possibilidades para emancipação na perspectiva de transformação social

Este texto discorre sobre diferentes concepções de avaliação, que, uma vez materializadas nos instrumentos, devem possibilitar reflexões sobre o estado do objeto avaliado e sobre as práticas educativas que promovem mudanças ou se perpetuam pela reprodução. Destaca a questão do uso de indicadores de forma crítica e busca, nos argumentos que fundamentam essa criticidade, o respaldo para reorientar a gestão educativa. Nesse sentido, discute a intencionalidade da avaliação institucional e dos programas de avaliação de resultados dos sistemas de ensino. Oferece ainda algumas pistas para que, na perspectiva da gestão, as ações avaliativas, pelo seu potencial regulador, tenham participação efetiva na qualificação dos processos educativos. A avaliação, enquanto instrumento de regulação do processo de gestão, o reconstrói.

Definição de framework para a padronização de processos em um periódico científico com base em revisão da literatura e nos objetivos de desempenho

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Práticas de gestão da melhoria contínua e aprendizado e suas contribuições para a capacidade de inovação na indústria de construção naval do Brasil

After years of stagnation, the naval construction industry in Brazil has been experiencing a period of recovery caused by investments in the oil and gas sector and the implementation of governmental programs that aimed to regenerate it. However, efforts in learning and innovations are needed in order to reinsert the country in this activity and achieve international levels of competitiveness. Based on literature about learning processes and continuous improvement practices and their impact in the innovative and productive processes, this paper aims to identify the main tendencies, mechanisms and procedures to improve the construction and management processes in the Brazilian naval construction industry. The methodology used for the data analysis classifies obtained information from magazines and annals of congresses of the sector, according to the established analysis categories (phenomena). Such categories study information related to the productive and technological processes of the industry, the main internal and external relations of the industrial park, the management of resources and processes, policies, investments, etc. The data was collected in the period 2004-2010, and more than 500 registers that show a dominance of the investment phenomenon, especially in the increase of productive capacity, were catalogued. In addition to this, there is evidence of modernization in the manufacturing plan and the equipment, diverse forms of cooperation, implementation of human resources management practices and engineering or processes and products. Hence, a process of catching up governs and is guided by modernization and increase training in this industry.

Transparência e Controle Social:A experiência do Observatório da Gestão Pública no combate à corrupção

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC