191 resultados para Marcas (Imagem)


Relevância:

20.00% 20.00%

Publicador:

Resumo:

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Pós-graduação em Artes - IA

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Discusses some aspects of newspaper hypertextual article in order to find their ideological marks. Assumes that the choice of the element of contact with other texts (links), when producing an article reveals the author's ideology and the institution he represents. Intends to offer the less experienced reader of news, conditions to the development of more fruitful reading. Argues that reading is a process of interaction between reader and text and that requires the presence of an active reader, able to construct new meanings. Establishes as a general objective to identify the ideological marks presents in hypertext and its relation to the critical reading of the media. This theme is treated with special attention to its educational aspects, aiming at understanding the reality that educators must become familiar with, in order to turn more effective the processes of education for the media.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Pós-graduação em Estudos Literários - FCLAR

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Relevância:

20.00% 20.00%

Publicador:

Resumo:

This study presents an analysis of International Tourism, one of the most growing economic activities in the world. To realize promotion in this area, countries use diverse strategies, among them the touristic marketing. It consists on an instrument used to attract foreign tourists and build the image of the country as a touristic destination, transforming it into a global emergent leader. Due to the big sports events which will happen in Brazil, the World Cup and the Olympic Games, respectively, it is expected a growth on touristic activities. This is an opportunity to promote the country and build its image, the reason why the Federal Government made Plano Aquarela 2020, formed by a strategic plan which aims the international promotion of the country through a marketing program focused on the international tourist. What this image is and how to promote it are issues that the public relations professionals are capable to solve, with their abilities to develop instruments and their important actions to build a good touristic destination image of the country. This study aims to analyze the collaboration of public relations to improve the country's image from the actions developed by Plano Aquarela 2020. For this, a literature search was performed to expose the concepts of communication involved, the analysis of the plan and their actions, use the interview as an exploratory study to clarify information and stimulate new ideas

Relevância:

20.00% 20.00%

Publicador:

Resumo:

O presente trabalho constitui uma tentativa de traçar os caminhos do magistério no plano real/histórico através do resgate da imagem dos docentes retratados na literatura brasileira, além de auxiliar alunos e professores de cursos de licenciatura a entender melhor os processos históricos. Ao longo de nossa história diversos escritores se propuseram a retratar o professor em suas obras, tais como: Machado de Assis (1840), com Conto de Escola, Raul Dávila Pompéia (1888) em O Ateneu, Oswald de Andrade (1926) em Memórias Sentimentais de João Miramar, Sylvia Orthof (1980) com a crônica Bicho Carpinteiro, Ziraldo (1995) em Uma professora muito Maluquinha e Thalita Rebouças (2006), em Fala sério, Professor! E é a partir dessas obras que ocorre uma reflexão sobre a imagem que os profissionais da educação transmitem/transmitiram para a sociedade, através do olhar dos artistas literários. Além de influenciar a visão daqueles que lêem suas obras, os escritores transpõem em seus textos elementos que nos permitem reviver o paradigma por eles vivenciado, fazendo da literatura um instrumento para o resgate da história.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

This paper presents the communication as a major part in construction of a reality symbolized by the individual, his close relationship with politics and how political leaders use it to build a positive image that gives them credibility, membership of the intended audience, the assumption and maintenance of the power to represent the collective body. In the light of sociological, anthropological and discourse theories, understands communication as a social phenomenon indispensable to building democracy while, paradoxically, becomes part of the political problem when it’s used to override individual interests to collective interests. It concludes by examining the documentary Entreatos to demonstrate how the theory presented is applicable in political campaigns and their use in promoting the political leader as a formatted product to be “consumed” by the voter

Relevância:

20.00% 20.00%

Publicador:

Resumo:

The professional market for physical education and fitness demands for perfect and aesthetically beautiful bodies from its professionals, and the additional pressure of media, both add to the risk for body image dissatisfaction among these professional, increasing the risk for developing body image distortions and, ultimately, eating disorders. Body image dissatisfaction affects more women in their attempts for thin ideal. However, lately, because of social pressure for body aesthetical habits in both genders, men are faced with higher risk for distortions in body perception, leading to unhealthy eating habits and pathogenic exercise. With this in mind, the purpose of this study was to compare freshmen and senior physical education (PE) students from the State University of São Paulo (UNESP), as well as to make gender comparisons. Two groups comprise each, 46 freshmen PE students (23 females and 23 males), average age 18.7 ± 1.7 years; and 26 senior PE students (13 females and 13 males), average age 23 ± 1.9 years. Both groups filled out the questionnaires: Eating Attitudes Test/ EAT-26, Body Shape Questionnaire/ BSQ, Body Shape Questionnaire/ BSQ, and motivation state questionnaire/ LEA-RI. Results showed that the majority of participants wanted to change some aspect of their looks; women were more dissatisfied with their bodies than men; eating behavior scores were within the normal range for both groups. Finally, freshmen PE students are at a higher risk for body image distortion than senior PE students. We concluded that women, as well as younger individuals in general, are at higher risk for body image distortions. It is likely that experience in the further years of a physical education course has positive impact on body self image.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

Schilder(1980) defines body image as the figuration of the body in your mind,ie to the way the body is presented to all. This image is constructed from six months in the infant´s contact with his mother by touch,thought the reflection of his image in the mirror and then in the contexto f activies préschool- didatic educator pedagogical proposes by consolidating the six years age. This importance of stdying the construction of body image pré-school educator is to prevent a failure in the process causing the child to change that image generating blocks and physical or psychological dificulties in the socialization process of children by promoting distortion of body image . O study objective is to understand how such package is the process of building up this image in preschool and your contribution to the process of learning of child. A methodology was a research review on amaig body, enconpassing the overall development of child and adult disorders the failure of the process constructive in this picture and a brief educational propose of how early childhood educator can work with this theme in pré-school. This study concluded that this topic is important to be working in the Field of education encompasses a degree in Physical Education and Pedagogy words.