TV digital interativa e Internet: o caso brasileiro

Em 2003, quando da publicação do decreto nº 4.901, que institui o Sistema Brasileiro de Televisão Digital SBTVD , o panorama vislumbrado era imenso e inspirador: o que despontava era a possibilidade de se ter acesso à internet e todas as vantagens decorrentes dela em cada aparelho de TV do país. Com as discussões sobre qual sistema adotar e posteriormente com as indefinições sobre o middleware, houve tempo suficiente para a internet se afirmar como mídia essencialmente interativa, deixando, por hora, para a TV Digital a qualidade de imagem . O que vemos agora é a qualidade da imagem que alcança em banda larga a tela do computador, seduzindo ainda mais os usuários de TV. Com o Plano Nacional de Banda Larga que visa à popularização da internet de alta velocidade no Brasil, prometido pelo Governo Lula, a TV Digital pode de um lado garantir o canal de retorno necessário para a interatividade plena e, de outro lado, perder uma importante batalha para a internet, que se firmará de vez como mídia interativa.

Face paulista da TV digital: reflexão sobre a multiprogramação na TV cultura

The implantation procedure of the multiprogramming for TV Cultura, a station under the responsibility of the Fundação Padre Anchieta,from the regulation of digital television in Brazil, through the Sistema Brasileiro de Televisão Digital Terrestre (SBTVD-T), involves the creation and implantation of multiprogramming channels of the station, the Univesp TV and the Multicultura channels, which are functioning through means of a special authorization in scientific and experimental character. Analyzed from the Communication Politics Economy point of view, this research contributes to the reflexion about the multiprogramming which may create alternatives to new options in this country programming and content.

Rádio e TV Escola: um projeto de capacitação para leitura e produção midiática na comunidade escolar

The extension project "Rádio e TV Escola: capacitação para o uso de canais de comunicação na comunidade escolar" was created in 2006 to enable the introduction of radio and TV stations into two public schools. Supported by Social Communication’s courses of Universidade Sagrado Coração, the project’s goals were: a) collaborate with teachers in developing student’s literacy in writing and interpreting media texts; b) promote a greater awareness among graduate students of the social responsibility of media.

Ambiente virtual de aprendizagem para TV Digital mediado por recursos educomunicativos

Este artigo apresenta um recorte do processo de desenvolvimento de um modelo de Ambiente Virtual de Aprendizagem de um modelo de Ambiente Virtual de Aprendizagem para Educação a Distância através da NTDIC Televisão Digital, cujo intuito é proporcionar inclusão social e educação através dessa mídia que virá alcançar 98% da população brasileira. Caracteriza-se como um projeto de investigação centrado na inovação tecnológica educacional e na transformação social, que tem como um de seus vetores principais a construção de uma metodologia de Design Educacional contextualizado na elaboração de conteúdos e dinâmicas educativas nas formações à distância, por meio da articulação de recursos de natureza educomunicativa - envolvendo, assim, o campo de interface existente entre as ciências da Educação e Comunicação, já há uma década apontado na academia como um fato.

Portabilidade e Mobilidade na TV Digital: atrativos para a hospitalidade social

This paper ditach the portability and mobility of digital television as opportunities for promotion to the social hospitality. The digital technologies add news concepts to hospitality, converging to the redemption of the social being, integrating and strengthening social ties in the technological space. With the digital television, we may have new forms of sociability, because may be required and assisted in any place, as a result of their actions for portability and mobility, which allows the construction of social ties or an ample concept the hospitality social in public spaces.

O mercado da TV digital: cultura, tecnologia e política

This article aims to map the development of the market of digital TV in Brazil, under the aspect of the relation among culture, technology and politics. We start with a history of analog TV, since its inception, showing matrices of Brazilian TV. Then we try to show current conditions of the TV market in the country, its ambiguous relation with the internet and the possible ways for survival of open digital TV: respect for cultural diversity, the observation of the habits acquired from other media, the consistent use of digital language and the modifi cation of public policies in favor of the collective and not protectionism of large private communication companies.

Jornalismo audiovisual: da tela da TV para outras telas

This article is based on research which has been developed in partnership with Unesp TV, a university TV broadcast station of the Universidade Estadual Paulista Julio de Mesquita Filho, Bauru campus/SP. The study aims to identify convergent and divergent aspects in the design of audiovisual journalistic content for TV and other media such as the internet and mobile communication systems. The results presented here are the considerations obtained from the first stage of the research. In this phase, the basic steps which should guide the design of the content to feed broadcasting time are outlined, as well as the online audiovisual news broadcast and business management of a TV station, compared to the model which has been followed by internet TV broadcasters.

TV digital interativa no Brasil: até quando esperar?

The ideal proposed by Decree No. 4901 of 26 November 2003 establishing the Brazilian System of Digital Television (SBTVD) still seems more remote from reality as possible in 2003, where it was believed more in digital inclusion (and social) through access Digital TV via internet than to the development of specifi c products for this media. The reality still shows up differently and it is possible to believe that there was an innocent vision and too optimistic a project that did not meet even the demands of society: SBTVD. The problem to be solved is to get Digital TV adds value to the needs of today’s consumers of content, space has been occupied quickly by computers and devices connected to the internet and even the informal trade of DVDs and video games.

TV digital na Argentina: a TV como palanque eletrônico

The aim of this paper is to describe and analyze the process of implementing the Digital Television in Argentina between November, 2011 and April, 2012, a period where this author has developed postdoctoral research entitled "Digital TV, T-Learning and Edutainment: An Assessment of the Argentine case" at the University of La Matanza in San Justo, City of Buenos Aires, Argentina.

Social TV: definição sobre a experiência do usuário

This article presents a study on the concept of social TV and the user’s experience. We made a literature review in search of the several meanings and features given to the subject. We have analyzed the aspects that express changes in the field, beginning with the TV set connected to the internet, which allows users to new experiences of socialization, previously available only in other devices. This new scenario provides a new platform called “TV everywhere”, the ubiquitous television that is everywhere, regardless of location, time or space. We have researched the origin of social TV and the process that altered the old television model. Finally, we propose a new term to express such changes regarding social television: “Social TV”, representing the user’s experience through the convergence between television and the Internet, shared locally and remotely through any technological means.

A Copa do Mundo de 2010 entre o jornalismo e o entretenimento: uma análise do Central da Copa, da TV Globo

The proposed paper aims to understand and analyze how the sporting television journalism has changed in Brazil, affecting the coverage of major events like the World Cup. The impact of these changes are reflected in the use of interactivity, entertainment and presentation of news, in pictures and on television news programs inserted in Brazilian TV News. The study proposes to analyze, through theories of journalism and content analysis, as two seemingly opposing concepts (journalism and entertainment) were put into perspective by the Central Cup television program, aired during the year 2010 by Globo television, on the occasion of the World Cup in South Africa.

Teacher-learning process based on an immersive and interactive environment

This paper explores the benefits of using immersive and interactive multiprojection environments (CAVE) to visualize molecules, and how it improves users’ understanding. We have proposed and implemented a tool for teachers to manipulate molecules and another to edit molecules and assist students at home. The contribution of the present research project are these tool that allows investigating structures, properties and dynamics of a molecular system which are extremely complex and comprises millions of atoms. The experience is enriched through multimedia information associated with parts of the model; for example, videos and text can be linked to specific molecule, demonstrating some detail. This solution is based on a teaching-learning process.

Modelo de processo de interação do telespectador em programas da TV Cultura

From a conceptual and contextual review of the phenomenon of convergence between TV and internet, demonstrated by the increasing use of so-called social media as tools for audience participation in television programs, the article examines the incorporation of information from social media programs in TV Cultura, a public television station in the state of São Paulo in Brazil. The work tries to characterize a model of the interaction process, in order to describe how is the audience participation in three selected programs: Green Card, JC Debate and Roda Viva.