Empresariado industrial e desenvolvimento socioeconômico: estudo do discurso do empresariado calçadista paulista frente ao mundo globalizado (1995-2010)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

As organizações e a ISO 26000: revisão dos conceitos, dos motivadores e das barreiras de implementação

ISO 26000, published in 2010, focuses on corporate social responsibility. This study presents a systematic review conducted in ISI Web of Knowledge (Web of Science) and Elsevier's Scopus databases to answer the following question: What are the barriers and motivators affecting the adoption of ISO 26000 by organizations? The articles were selected using filters that applied two inclusion criteria. The data were summarized in a table covering the concepts of ISO 26000, the motivators, and the barriers. The motivators were globalization or competition in international markets, congruence with management systems, reputation or image, relationship with employees and improvement of the organizational environment, improvement in the relationship with external stakeholders, competitive advantage and strategy, guide to corporate social responsibility (CSR), and reduction of business risks. The barriers were lack of alignment between CSR and organizational strategy; business (national and international); unfamiliarity with ISO 26000; lack of communication, tools and sensitivity to the subject; short-term focus; knowledge management; fear of not fulfilling the standard; and financial resources. Finally, an agenda for future studies was prepared.

A importância do conhecimento e da inovação na região metropolitana de Campinas-SP: o caso do condomínio empresarial Praça Capital

The present work is to analyze the importance of exchanging knowledge and technological innovation in Business Condominium Square Capital installed in the Metropolitan Region of Campinas (SP). The condominium corporate Capital Square is the new result of the productive rearrangements that allow the reproduction of capital. This new production space, endowed with infrastructure and sophisticated logistics is able to enable the development of companies installed there in addition to promoting the advancement of technological innovation in the region because of its relations with laboratories, universities and research centers. The research aims to contribute to the understanding of this new form of organization of space activities corresponding to the logic of exchange of knowledge and technological innovation. The logical location of innovation services have similar aspects to economic activities in general, which is distinguished due to the intangible nature of services of high added value through the strategic role of information, the nature of services and because there are services whose logic operation is beyond the economic, but also scientific. The project includes the study in an integrated environment, which allows to evaluate, under various aspects, the importance of established companies and infrastructure available that enable the advancement of skills and knowledge exchange in Capital Square Condo

Estudo de métodos para anotação linguística e extração de conceitos na aquisição de ontologias a partir de textos

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O ensino dos conceitos de área e perímetro através da resolução de problemas

When I set out to attend degree in mathematics was because I believed that mathematics could be taught to students in a way closer to their daily lives, thereby making it a more attractive school discipline, gradually, eliminating its reputation of a difficult school subject. Then, during my observations in supervised, I realized that one of the greatest difficulties in mathematics was related with geometry, in which the concepts of area and perimeter were often confused. Using the methodological tool of problem solving, something to bring the concept to be developed and the cultural context in which the student is in, I developed some educational activities in which, using concrete materials, students were encouraged to construct their own knowledge about the concepts of area and perimeter. Moreover, such activities were designed to place the student as the center of attention in the classroom. The main objective of this work is to encourage and observe how this methodology, based on the solving problem process, can be used within the classroom, to better understand the concepts to be taught, always looking for improvement of the student learning

Calor e temperatura: uma revisão dos conceitos nas diferentes abordagens físicas

This work research and analyses the formulations and concepts of heat and temperature presented in Physics textbooks. These issues are deemed important because students often have difficulties differentiating and understanding such concepts, which compromises their education. The goal is to show that well-established relationships between Physical quantities such as energy, pressure, heat and temperature, even in different theories of Classical and Quantum Physics are not enough to define either temperature or heat. It also presents simple experiments that complement the teaching and learning of these concepts

Aplicação dos conceitos de RCM e a ferramenta FMEA no aumento de confiabilidade em equipamentos de uma indústria química

The growing demand for quality at competitive prices and fast production process put to the test function in the industrial Maintenance. The need for equipment with high availability to fit this fierce competitiveness makes maintenance becomes essentially reliable. Despite this current context, many companies still have an old view of maintenance, focused only on corrective services, and proposals for change are often neglected due to the sense of urgency day to day. Thus, this study aims to demonstrate through theoretical applicability of simple tool, but of great value in increasing reliability within the maintenance sector of an industry, applying the concepts of Reliability Centered Maintenance – RCM and Analysis tool Failure Modes and Effects – FMEA in equipment of a chemical company directly involved in the manufacturing process of the brake fluid, which this product is used in vehicles around the country. That way, you can identify the types, occurrence and criticality of each failure and evaluate assertively decision making for each device, avoiding unnecessary downtime and potential failures of the same

Tecnologias, conceitos e propostas de materiais de construção sustentável do Centro de Vivências da UNESP, Rio Claro/SP

Due to the great impact caused by construction, the university has a major role in the development of alternative projects and studies aimed at sustainable development. This project presents the advantages and importance of building in a sustainable manner from the beginning to end of the Center of Experiences at UNESP, Rio Claro / SP. It will be presented alternative building materials that have high environmental performance and that bring the least negative impacts as possible. Providing a Center of Experiences through a sustainable building is in need of the university to renovate the new trends of society in which the construction is in harmony with the environment in which it is inserted. This sustainable building will serve as a model for students and residents of Rio Claro, since the building itself will serve as a way of learning to the audience goer, as well as for the other campuses of UNESP. Thus, this project will serve as a guide for decision makers facing the huge amount of building materials available in the market

Aplicação dos conceitos da ecologia de paisagem para a definição de hotspots de conservação e de conectividade entre o Complexo Cantareira e Nazaré Paulista

The Atlantic Forest biome, reduced to 12% of its original coverage, holds a significant portion of brazilian biodiversity, with high levels of endemism. Among the few remaining areas of the Atlantic, there is the region between the Complex of Cantareira and the municipality of Nazaré Paulista, which will be the object of study of this work. Using the concepts of Landscape Ecology, and analysis of thematic maps, this study aims to characterize the region in a ecologically scaled perspective, identifying two types of hotspots: i) for conservation and ii) for maintain habitat connectivity. Concepts of Landscape Ecology as landscape structure, patches, matrix, corridors (structural and functional) and connectivity, as well as their effects on local biodiversity was adopted and applied in the study region. We also analyzed the effects of roads, hydrographic system, Permanent Protection Areas (PPAs), and Conservation Units for flora and fauna maintenance at regional scale. This allowed us to define strategies and priority areas for the conservation and restoration of forest fragments of Atlantic Forest remnants within the study region. This study generated relevant knowledge for a better planning the region in order to create best conditions for the maintenance of regional biodiversity, and consequently, allowing to improve the quality of life for local population

Projeto de exploração de mercado e desenvolvimento de novos conceitos para segmento cosmético brasileiro: aplicação e avaliação de métodos de pesquisa

The current growth of the cosmetic Brazilian market and the incessant search for innovations requires the company´s Research & Development departments to be efficient and assertive. Therefore this work aimed to approach the process of development of new concepts, since the market exploration using quantitative tools, Survey, until the concept creation by qualitative tools. As results of this project an analysis of the tools and guidelines used nowadays and the creation of new exploration methods were delivered

Os segredos que a natureza encerra: uso de conceitos e modelos da física para investigar questões do mundo animal

Physics governs all working patterns of the universe and could not be otherwise in a biological environment. Living things depend directly on laws and physical models to compose their body structure, allow its survival in certain environments, communication between individuals and groups and also to establish a complex sensorial system that allows interaction with the environment that surrounds them. With the advancement of science and technology, new ideas are required, and thus, many researchers began to turn their attention to those systems found in nature, as these systems often present practical solutions and with maximum efficiency. This imitation of biological systems, applied in creating innovative technological resources, is called Biomimetics. To study the biological systems based on physical concepts is essential the creation of models. These allow the distinction of the effects of the issue really essential and may be ignored side effects that do not have an effective participation in the phenomenon being analyzed. In this Work Completion of course will be studied the phenomenon of countercurrent heat exchangers, present in various situations of nature, focusing on their participation in the legs of birds, also the balance of certain birds that are supported on one leg and possible inspiration of these phenomena in the fields of engineering. Also included are videos that allow better understanding of the studied subjects

Alguns conceitos teóricos sobre o fracasso escolar e a percepção de professores de uma escola de ensino fundamental

This work aims at identifying, in literature and in the design of some elementary school teachers I, (s) concept (s) of school failure. This investigation was made from literature review, also had a period of data collection, which occurred through questionnaires sent to teachers in state schools. The first part of this work is aimed to study the literature on school failure. Looking up this part to understand the different concepts that underlie the subject. From this the questionnaires were organized by teachers of a school State elementary school in a city in the state of São Paulo, seeking to uncover the concepts they had on the subject. Subsequently the questionnaires was made comparing the data obtained from the literature. With the results of the questionnaires, we found that many historical perspectives remain in the design of teachers, especially those perspectives that relate to individual causes school failure and family. To counteract the data found with signs placed in the literature it can be stated that the teachers surveyed did not recognize the theory of social and cultural reproduction, as in this research as a source of explanation of school failure. Note that all the teachers who participated in the study said they believe experiences of failure can be overcome

Fazendo conexões com o mundo real: uso de conceitos e modelos da física no contexto da zoologia

There are considerations of that the education of Physics of the way as comes being driven us textbooks and consequently in classroom, is distant and distorted of their real purpose. We notice that the education of this science through the Physical school discipline, has I assume a character of preparation for university entrance exams exercises resolution, exceling for the memorization of formulae and by the mathematical solutions, fact that looks to cause to it is lacking of motivation and to the disinterest of the students regarding his contents. Since we are surrounded by phenomena, events, elements of the nature, new technologies, objects and so many others that can be explained and many times until applied and/or reproduced by means of physical concepts, there is no reason for treat to Physical as somewhat academic and remote of the reality. The little interest of high school students by the discipline of Physics and their poor performance in the learning of his contents has led to the search of new paths, resources and strategies that promote a more meaningful learning. Taking into account these facts, we seek in this course conclusion work, observe, analyze and apply concepts of the Physical one in multiple elements of ours routine, doing use of the interdisciplinary nature as a possible mechanism. The animals exert a fascination on most people. Much of what we see in their way of being and behaving can be explained by the laws of Physics and its models. Their physique, behavior and activities involve diverse movements, communication and sensing as physical limitations varied. Zoologists and physicists build models in an attempt to explain or understand animal behavior using well-established physical principles. The creation of physical models is going to approach a problem, identifies the fundamental information and removing all of the irrelevant details. An example... (Complete abstract click electrnic access below)

Vigorexia: conceitos e problematização

O presente estudo tem como propósito fundamental a realização de uma revisão de literatura a fim de analisar os conceitos e problemáticas que envolvem a relação do homem com sua imagem corporal e os ditames culturais impostos pela mídia. Estamos diante de uma realidade na qual a sociedade exalta padrões de beleza corporal muitas vezes inatingíveis que proporcionam uma série de transtornos de ordem física, psicológica e emocional em indivíduos que buscam de forma incessante alcançar e exibir tais padrões. Corpos transformados, os mais variados produtos e estratégias do mercado da estética, são cada vez mais valorizados em detrimento não apenas da saúde, mas também da individualidade do ser humano que não mede esforços para se destacar e ser aceito socialmente. Na atualidade fica cada vez mais evidente que não apenas as mulheres são influenciadas e sofrem com as questões da aparência física, mas vem se intensificando os transtornos de imagem corporal e suas conseqüências no universo masculino. Dismorfia Muscular, popularmente conhecida como vigorexia, é o foco do presente estudo pela necessidade de aumentar as pesquisas na área a fim de intervir numa realidade que se mostra crítica a cada dia. Nossa conclusão aponta para um melhor direcionamento de olhares para o corpo transformado, seja ele em qual transformação se der a incidência de um trabalho sistemático e pontua a ação do profissional do corpo, em qualquer das suas feições, como o líder de um trabalho equilibrado e assertivo

Relações públicas aplicadas à comunicação pública digital: conceitos, práticas e recomendações

The increasing amount of information about public management conveyed by government electronic portals in the internet has attracted the attention of scientific research, which has resulted in reviews of the contribution of such channels of public communication for the expansion of citizenship. It is the duty of the government to inform citizens effectively as well as using effective language to deal with different ways of relating with each public. Based on data collected in the official social media of state government during search for Scientific Initiation PIBIC/CNPq entitled “Digital Democracy and Social Networks: Analysis of Use of Internet by the Government of State of Sao Paulo” and official strategic manuals of the first industry this work of course completion has analyzed practices and recommendations of the area to contribute to the development of strategies of public communication