143 resultados para Anúncios Publicitários Impressos
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Pós-graduação em Engenharia Mecânica - FEG
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Pós-graduação em Química - IQ
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O advento de uma nova ordem global mediada pelas tecnologias de informação e comunicação pode parecer, a um observador desatento, algo bom ou, no mínimo, neutro. No entanto, os valores decorrentes deste modelo organizacional estão intimamente ligados a interesses políticos, econômicos e ideológicos. Entender a complexidade dessa nova dinâmica em nossas vidas, sem cair nos extremismos da questão, é o desafio a que nos propomos. Para tanto, discutiremos no primeiro a relação entre tecnologia e sociedade desde o advento do alfabeto ocidental. No segundo capítulo apresentaremos os fundamentos da análise do discurso de linha francesa e, no terceiro capítulo, analisaremos os cadernos de informática do mês de agosto de dois grandes jornais impressos brasileiros – Folha e Estado de São Paulo - à luz das teorias da análise do discurso, buscando entender como a construção simbólica de nosso atual contexto se manifesta na forma discursiva do jornalismo
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The objective of this paper is show the development of an Eletronic Control Unit (ECU) for Baja-SAE vehicles from its requirements to final implementation. An ECU for Baja-SAE vehicles is made of electric and electronic circuits (appropriated to the hostile situations of an off-road competition) able to make important measurements for the running or stand-by vehicle performance. For this development, some concepts were studied: embedded electronics concepts (mainly microcontrollers and data acquisition circuits) and sensoring. Both the studies were made considering the off-road environment. After these initial studies, the elaboration of the basics hardware and software (under simulations) has begun, and this elaboration objectives maximum performance and low implementation cost. After the theorical studies, basic definition of the hardware and software’s architectures and simulations, the printed circuit boards (PCB) were made, as exhaustive tests in these boards for debugging and verify if the boards work well. Once the system was tested in the university, it ran into a regional Southeast competition in 2010, that definitely proved the efficiency of the whole system
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The life and work of Tatiana Belinky are steeped in fantasy, his works speak of magic and charm of the stories. This research aimed to investigate the knowledge that teachers in the early years of Primary Education (Early Childhood and 1st year of elemen tary school education) have on the work of Tatiana Belinky. Therefore, a survey research theoretical framework in printed documents and digital media (websites and platforms indexed) was performed in order that he might collect data about the life and work of this writer. Concomitantly, the benchmark survey, a field study with teachers from preschool (4) 1st year of elementary school (2), a public school in the town of Jaú, in which a questionnaire semi - structured questions was used was performed . The survey and qualitative study, a case study allowed the lifting of the life and work of the author, approximately 104 considered early childhood education. As to knowledge of teachers studied in the research almost all said they knew the author, however there were few works cited by them
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The comet assay is a method of DNA damage analysis widely used to quantify oxidative damage, crosslinks of DNA, apoptosis and genotoxicity of chemicals substances as chemical, pharmaceuticals, agrochemicals products, among others. This technique is suitable to detect DNA strand breaks, alkali-labile sites and incomplete excision repair sites and is based on the migration of DNA fragments by microeletroforesis, DNA migrates for the anode forming a “tail”, and the formed image has the appearance of a comet. The slides can be stained with fluorescence or silver, having differences in the microscopy type used for the analysis and the possibility of storage of the slides, moreover, the first one is a stained-method with more difficulties of accomplishment. The image analysis can be performed by a visual way, however, there is a disadvantage as the subjectivity on the results, that can be minimized by an automated method of digital analysis. This process was studied in this report with the aim to perceive the validation of the digital analysis turning it a quantitative method with larger reproductibility, minimizing the variability and imprecision due to the subjective analysis. For this validation we selected 50 comets photographed in a standardized way and printed, afterwards, pictures were submitted to three experienced appraisers, who quantified them manually. Later, the images were processed by free software ImageJ 1.38x, printed and quantified manually by the same appraisers. The intraclass correlation was higher to comet measures after image processing. Following, an algorithm of automated digital analysis from the measures of the comet was developed; the values obtained were compared with those 12 estimated manually after the processing resulting high correlation among the measures. The use of image analysis systems increases ...(Complete abstract click electronic access below)
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The term “independent media art” expresses an artistic-scientific process performed in the Art- Science Communication interface presented as Final Paper in Visual Arts baccalaureate modality. The first part consists in gather, in artisticscientific research, an overview of the production of independent comics, mainly in Brazil, as well as some of the manifestations that were derived from it. The identification is made from bibliographical and iconographical survey, both printed and virtual materials. The second part discusses the production of a comic of my own - Imperfect Lives - published independently. This work is inserted in the line of research “Artistic Processes and Procedures” of the Department of Fine Arts of the Art Institute of UNESP and describes: Creative process, production, dissemination and influences. The third and final section brings together the work done by me during the four-year course, whose theme has some relation with comics. Experiments are in various media, using one or another characteristic intrinsic to them. The monography includes as an appendix a copy of each issue of the fanzine Imperfect Lives. The methodology used was Freinetiana Educational Cybernetics, developed in the research group “Art media and Videoclip”, whose leading advisor is the one from this Final Paper. The result and discussion of the artistic research and scientific monography were reported in the following versions: PDF File repository for dissemination in the virtual library of the Institute of Arts. Hardcover version for physical collection in the Library of the Institute of Arts. Paper version for the committee. Template version appropriate for submission to International Scientific Congress in the area of Arts
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This presente monograph propose the analysis and discussion of the production of urban space and the processes of their structuring intraurbana from the dynamics of the real estate market into three Medium-sized Cities, Campina Grande - PB, Mossoró - RN and Passo Fundo - RS, whereas the various agents producing this space, in a comparative perspective. From this urban dynamic search to analyze the processes and relations present in these spaces, which are important for its production. From the compilation of real estate advertisements in local newspapers, are analyzed offerings of urban land, houses and apartments in each one of these cities by highlighting their locations and differentiated prices. Thus, working with data from real estate ads from the period 1995 - 2010 and a comparative perspective of the characteristics of real estate markets of three medium-sized cities, it tried to apprehend processes that are common between them and other individuals, to each one. Therefore the comparative analysis developed in this monograph sought to verify whether there are similarities between the cities in relation to the trends of concentration/spatial dispersion of bids and movements throughout time, in addition to a further intensification of the activities of real estate agents in face of such trends and offerings. In addition, we sought to remove a set of problematization that allow them to understand with more acute, in this set of medium cities of Brazilian urban network, processes of change that is already being discussed in the recent period by ReCiMe.
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This paper presents a study on the development of a manufacturing system of printed circuit boards through copper milling. An advantage of this system is the replacement of chemical processes by physical process presenting a sustainable solution. The paper uses programs that will generate G-code needed to establish the coordinates where the milling forms the tracks. After obtaining the code, it will be transformed into steps that will be sent through the serial port to the microcontroller and the serial communication control will be in software. After obtaining information the microcontroller will execute the movement of the stepper motors through their drivers, H-bridge, the microcontroller also drives the spindle motor responsible for rotating the grinding tool, using a driver with a optocoupler and TRIAC
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This paper was developed through literacy events (Barton, 2000) about English language, understood as a social practice of writing and reading. The subjects involved in this research were women, between forty and seventy years old, students of a Young and Adult Education Project (PEJA) that occurs at UNESP/Rio Claro, whose are looking forward to conclude basic school. We intended to see in their speeches reflections about the English language presence in our society and how they deal with this foreign language. Thus, we optimize this contact exposing those women to daily situations where English language was present. To foment dialog and ideas discussions, we brought to the classes common elements, materials such as street advertisements photos with words in English. We noticed that most students recognize the constant English presence and, even they never had formal English education, they were able to establish relations between the uses of English words in everyday Portuguese at most different spheres of life. And, at many times, foreign word comprehension is related to English words use instead of a native one leading to an English naturalization process in the Brazilians speeches world.
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The term “writing media art” expresses an artisticscientific process performed in the Art-Science Communication interface presented as Final Paper in Visual Arts baccalaureate modality. The first part gathers, in artistic-scientific research, a historical overview of the relation between image and writing, which its main focus is calligraphy and its different expressions in art and design, including their interrelations. The identification is made from bibliographical and iconographical survey, both printed and virtual materials. This approach involves the selection of authors’ statements and comments in order to offer a deeper historical basis, since it comes to facts and events. The second part relates to the set of works produced during the four-year period of the Visual Arts course, including a reflection about the creation process and all that surrounds it – influences, memories, visions etc. – to finally establish a connection between all these elements in order to make clear this incredible web of creation. This work is inserted in the line of research “Artistic Processes and Procedures” of the Department of Fine Arts of the Art Institute of UNESP and describes: creative process, production and influences. The methodology used was Freinetiana Educational Cybernetics, developed in the research group “Art media and Videoclip”, whose leading advisor is the one from this Final Paper. The result and discussion of the artistic-scientific research were reported in monography in the following versions: PDF File repository for dissemination in the virtual library of the Institute of Arts; hardcover version for physical collection in the Library of the Institute of Arts; paper version for the committee; template version appropriate for submission to International Scientific Congress in the area of Arts
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Buscou-se com o presente trabalho investigar o perfil do professor-leitor que se revela nos impressos dirigidos aos professores no Programa Pedagogia Cidadã (Curso de Licenciatura para a Formação Continuada de Professores em Serviço da Educação Infantil e do Ensino Fundamental), tendo-se por foco principal a materialidade dos impressos e, os protocolos de leitura neles presentes (CHARTIER, 2001). Buscou também desvendar as representações presentes nesses volumes referente ao professor, enquanto profissional e enquanto leitor e ainda as concepções de leitura presentes nesses materiais. O trabalho teve como base metodológica a pesquisa de natureza documental. Ao atentar-se para a conceituação do ato de ler como um processo formador e para envolvimento do professor como mesmo, em especial para as práticas de leituras propostas nos cursos de formação docente, verificou-se que o professor é identificado como um tipo peculiar de leitor. Observou-se também que a materialidade dos impressos (Cadernos de Formação) dirigidos aos professoresalunos no Programa Pedagogia Cidadã constitui-se como elemento essencial para a produção de sentidos na leitura e, portanto, como fonte reveladora do ideal de formação docente almejado, por este programa.
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The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses
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Fairy tales are popular stories that has been narrated for centuries, whether through oral tradition or printed manuscripts, over generations. It is known that fairy tales can, through symbolism, to penetrate the human unconscious, rescuing emotions, feelings and influencing their actions and ways of thinking, and are means of transmitting moral values propagated by particular historical and social contexts for variations that appear in the same story, because it can be modified by the intention of the person who transmits me story and the interpretation of those who read it, at a particular time and situation. Although, these changes, compared to the classic fairy tales of Perrault, the Grimm Brothers and Andersen, are marked clearly different, which shows the habits and customs of the time in which they are conveyed, whether in written or oral form. The present work aimed to study the differences between current and classic tales, as well as their influences on implications for the child's mind, from a work by the teacher, which consider the role of context in the situation, the characters and the plot. Thus it is intended that students be induced to question, to understand the values dealtturn in the story and to make inferences, and that logical reasoning be stimulated not only for reading, but for any act of communication to occur
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The principal objective of this project is to present a literary translation from German to Portuguese of the short story 'Lange Schatten', in the collection of the same name, Lange Schatten Erzählungen, published in 1960, written by Marie Luise Kaschnitz. Kaschnitz was born in 1901 in Karlsruhe, south-west Germany. The translation was completed with the aid of virtual and printed dictionaries, in addition to books on the history of German literature and some translation theories. Also, this paper provides brief commentaries on topics related to translation, particularly those concerned with the difficulties posed by translation of this project