104 resultados para esferas de governo


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Pós-graduação em Linguística e Língua Portuguesa - FCLAR

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Pós-graduação em História - FCLAS

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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An expansion of the professional field of Public Relations can be seen nowadays, influenced by factors such as the increasing use of information and communications technologies for the dissemination of information on public management and the potential creation of dialogue between government and citizens. Despite this trend, there is still a need for specific knowledge about normative aspects of public communication generated by governments on the internet and its role in the fulfillment of the right to information. This article offers a contribution to fulfill the gap of guidelines and standards for professional performance. It describes the results of empirical research which identified the potential contribution of government web portals of the main cities of São Paulo, in the southeastern Brazil, to the strengthening of citizenship, considered in its dimension of exercising the right to information about public policies, particularly those which have an impact on education. The depth and breadth of information were investigated according with twelve categories of evaluation: history; diagnoses; goals; goals; resources and current actions; planned resources and actions; efficiency; effectiveness; impact; cost-effectiveness; user satisfaction; and equity. The data found on the analyzed portals correspond to the average of 11% of which was considered, under the theoretical-methodological context of the research, as information necessary to comprise the full characterization of a public policy in relation to the categories of assessment. Opportunities to improve government web portals were detected, for which we suggest communication management strategies.

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A partir de um questionário aplicado a alunos de Jornalismo, a pesquisa visa mapear como esses estudantes se posicionam em relação aos valores formadores da cultura e da ética profissional, bem como avaliar quais são as práticas profissionais consideradas validadas ou não por eles. Foi feito um cruzamento de dados entre os estudantes dos primeiros e dos últimos anos, entre os alunos do sexo feminino e masculino, entre os que já atuam no mercado de trabalho e os que ainda não exercem a atividade profissional e entre os estudantes de diferentes posicionamentos políticos. Isso permitiu observar quais são as mudanças de valores que os estudantes passam ao longo do curso, além de uma medição dos fatores de influência em relação às diversas esferas de sociabilidade. Dentre os cruzamentos, a maior amplitude das diferenças de respostas foi obtida entre alunos que já trabalham e os que ainda não, o que nos leva a repensar o papel da tríade ensino-pesquisa-extensão nas faculdades de Jornalismo.

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Information and communication technology have contributed to the realization of the ideals of citizen participation in public decisions, as well as to help in fighting corruption and wrongdoing in government. After all, democracy entails the right to information. The government, in many spheres, has encouraged the responsible use of the internet. Conduct manuals and standards have been published for public segments to direct the responsible use of these tools by their agents. This article aims to determine whether the manuals comply with the principles of digital democracy. Conduct manuals were analyzed in digital media from four Brazilian public organizations: Embrapa; Department of Communication of the Federal Government; Judiciary and Health Department of the Federal District. As a methodology, content analysis, based on criteria focused on transparency and encouraging civic engagement was used.

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Pós-graduação em Educação - FFC

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)