As relações públicas em parceria com a ouvidoria e Ombudsman: gestão e ajuste para um relacionamento eficaz

This work presents as the central theme the management conducted by the Public Relations' professional regarding the custom relations' channels, focusing on Ombudsman. Its main objective is to discuss, reflect and establish a parallel between these activities, highlighting the importance of these channels on the organization’s communication and relationship process with their customers. Split in three chapters, it begins the discussion about the terminology in Ombudsman, from the meaning and concept of the terms to the comparison with other relationship means with the customer. It is a part of the study a brief history about organizations and their changes over the years, emphasizing the importance of customers and relations for the success of the modern day organizations, considering the Public Relations in this context. The discussion concludes establishing a parallel between the Ombudsman channels and the meaning of public relations in its management, regarding the relevancy of the subject in a highly competitive scenario, in which the customer/person, as a change agent, can be the responsible for the success or failure of organizations. The study tries to focus on showing the importance of the skills and competencies of the Public Relations for the fore mentioned channels, which are not well defined yet.

Comunicação pública e acesso à cultura: um estudo de caso da Oficina Cultural Glauco Pinto de Moraes sob a ótica das Relações Públicas

This study examined how public relations can work through the implementation of tools for public communication, to seek to ensure a citizen of their rights: access to culture. We chose as case study Oficina Cultural Glauco Pintio de Moraes, located in Bauru (SP), an instrument of policy implementation for the Sao Paulo area, to discuss how the actions are carried out to the community as a whole. We analyzed data pertaining to the activities offered by the workshop and suggested actions for communication and relationship with its public workshop to happen more efficiently

Histórias que a revolução não permitiu contar

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Jornalismo econômico como exercício da cidadania: uma análise da divulgação econômica na mídia oficial e nos veículos Universo Online e O Estado de São Paulo

The present study had the intention to demonstrate how the language used by official sources of economy helps to keep the limitation and lack of accessibility of economic journalism to non-specialist readers. Over two weeks, we compared the disclosures in the economics editorial office of the site Universo Online and the newspaper O Estado de S. Paulo to those cited in official reports. From this analysis of more than 50 issues selected for the sample, was observed how the technical language used by the official press makes more difficult the access to information and citizenship. Besides the comparison and description of the reports, the study involved the content analysis employed in the media. It was noted the presence of biased approaches and materials poorly cleared. The language used in many cases was not appropriate to the type of audience for which the news was heading. One of the most serious problems, perhaps, was the copy and paraphrase of press releases. The reports, most are limited to the specialist showed, contrary to the duty of public transparency, while highlighting the problems, the study also showed well-written texts that indicate a promising future for citizen and economic journalism

Jornalismo de portal: análise de conteúdo do G1 nas áreas de cobertura da TV Tem

This work aims to situate the main conceptual aspects of regional and local media and draw a brief overview of current trends in online journalism, especially practiced by TV TEM, an affiliate of Rede Globo in São Paulo. The methodology of the study is based on literature and documents, as well as systematic analysis of G1 portals, TV HAS administered by the regional districts of Bauru, Itapetininga, São José do Rio Preto and Sorocaba. Data were collected through interviews with managers, editors, reporters and some interns. As a result, we observed the news-value criteria, selection and management of the responsible gatewatching adopted by major portals Globo.com homes and G1

Fragmentos: a luta de uma nação em ruínas

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Caipiras nas telas: a construção da identidade cultural campineira através dos jornais Gazeta de Campinas e Diário do Povo relatando o cinema local na década de 1920

O presente trabalho de conclusão de curso Jornalismo da Universidade Estadual Paulista Júlio de Mesquita Filho (UNESP) baseia-se na análise de conteúdo das notícias, notas e críticas publicadas nos periódicos Gazeta de Campinas e Diário do Povo sobre as atividades e exibições dos cinco filmes realizados na cidade de Campinas na década de 1920 – João da Matta (1923), Soffrer Para Gozar (1923), Alma Gentil (1924), A Carne (1925) e Mocidade Louca (1927) – para a verificação do processo de construção da identidade cultural local. Para objetivar a análise do corpus será realizada uma contextualização histórica da cidade de Campinas, do cinema brasileiro, da imprensa e de outros fatores que irão corroborar para uma compreensão ampla da proposta a que essa monografia se propõe

A identidade cultural e a educação

The culture is embedded in all social and especially those aimed at the formation of the citizen as a whole. So the school is a major means of training and is not neutral on the influence of culture on student learning. The social milieu in which it is inserted or not contributing to great learning and shapes the human being as the pre-existing norms in society. Link education with the culture of the student from considering it as a whole helps to understand how this builds your knowledge and see how the world around them. The production of new knowledge through what we see is also part of the cultural and social practices. In a society where looks are extremely exploited and relate it to the formation of knowledge through social helps in understanding the culture as a learning process and identify the individual as having a cultural identity with social significance. This research addresses how school culture has treated the various existing and possible means of study such as art, treatment of the curriculum and within the classroom, emphasizing its importance in the educational context

Melhor idade na rede: uma visão da inclusão digital do idoso : estudo do caso da Universidade Aberta à Terceira Idade da UNESP Bauru

In the information society, the use of Technologies has been incorporated to our quotidian. The use of personal computers and internet, however, does not reach to all the individuals, creating the problem of digital exclusion. Nowadays, many inclusion politics are being developed to diminish the digital abyss in society, in a way to enable a plural access to the internet. Between these initiatives, we highlight the projects of digital inclusion among the elderly, slice of the population that grows more each day and seek quality of life, social reinclusion and health. In this context, the open universities for the elderly bring to the aged courses and workshops, in order to encourage the activity in this age group. An example of this idea is the Unati of UNESP Bauru, that develops the project “Terceira Idade Digital”. This work aims to analyze the relation between the elderly with certain technologies, apart from showing the digital inclusion scenario, with its delays and progresses

Redes políticas: desenvolvimento de uma ferramenta infográfica on-line de divulgação e acesso às informações públicas do Senado Federal

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Inserção do ensino de astronomia como componente importante para a formação continuada de professores

According to the Brazilian National Curriculum Parameters (PCN), the teaching of astronomy must provide subjects to the teaching/learning processes of basic education, acquisition of skills and competencies in order to form a critical, reflective and conscious citizen. Several surveys on teaching astronomy show that some changes need to be made in educational, aiming to provide to participants (students and teachers) of the teaching/learning real and significant conditions of knowledge aiming to astronomy. Thus, by prior construction, implementation and evaluation, of a course on astronomy, thought and implemented by the author in a public school in elementary school and high school in a town in São Paulo state, aimed to this work: know the challenges that teachers face in teaching Astronomy and identify possible contributions in formative processes of these teachers in service. So, the study revealed that teachers have many difficulties to teach the concepts of astronomy because of the deficit in their formations, both in specific and pedagogical knowledge that was the main problem pointed out by them. In view of this, it was possible to say here that the lack of specific knowledge about astronomy and pedagogical knowledge of how to teach this area are two hotspots in the dynamics of these school teachers who have the challenge of teach an area that really do not know

Televisão digital: matrizes teóricas no espaço Ibero-Americano : o caso do México, da Colômbia e da Costa Rica

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Revista Bauru animal

The theme of this project is the animal world, focusing on Bauru. The magazine Bauru Animal was born from the lack of publications addressing the issue of animals under the focus of their rights in this county. The treatment we give to animals is an important ethical and moral issue that should be discussed by the press. In Bauru there is an animal protection movement, whether organized or independent people. And there are many problems about the animals. The intent of the magazine is to report the status of animals in the city, checking legislation and getting into the philosophical field: we have the right to treat animals as mere environmental and economic resource? For the preparation of the materials were performed several interviews, documented in audio files and performed with the authors' theoretical Cremilda Medina and José Carlos Sebe Bom Meihy. The animal issue is cross-cutting issue that involves all traditional media editorials and allows public bodies to discuss assignments, ethical, moral and legal, the role of the citizen in society and many other issues relevant to the media

Cinema Zero na Cidade Média

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A imagem do técnico Bernardinho na opinião de alunos graduandos e professores de Educação Física escolar

A importância da mídia no mundo atual é evidente, pois ela exerce muita influência no âmbito da cultura corporal de movimento, que engloba lutas, danças, ginástica, conhecimento sobre o corpo, esporte e jogos, conteúdos de extrema importância para a formação do cidadão, ditando fazeres sobre as diversas práticas corporais e criando novos modelos de consumo. Dentro desse contexto o ídolo esportivo é intercambiável, negociável e consumível como imagem. Sendo assim a representação que um ídolo exerce sobre o indivíduo (telespectador) é referência de atitudes e a mídia contribui para a construção dessa imagem. Por causa dessa exposição, o técnico de vôlei Bernardo Rocha de Rezende passou a ter maior ascensão no cenário esportivo nacional, resolvi realizar esse estudo para investigar a opinião de alunos graduandos em Educação Física e professores da Educação Física escolar sobre a imagem do técnico Bernardinho. Objetivo: O objetivo do trabalho é investigar como a imagem do técnico Bernardo de Souza Rezende (Bernardinho), influenciada pela mídia, é interpretada por alunos graduandos em Educação Física e professores de Educação Física Escolar. Metodologia: A metodologia desta pesquisa de natureza qualitativa será realizada em duas etapas, sendo a primeira referente a uma pesquisa bibliográfica, e a segunda etapa relativa ao trabalho é entrevista semi-estruturada. A entrevista foi realizada com 10 alunos de graduação nos cursos de Bacharelado e Licenciatura em Educação Física da Universidade Estadual Paulista – Campus Rio Claro e 5 professores de Educação Física escolar. Resultados e Discussões: Com as respostas obtidas podemos ver que o imaginário, dos alunos e professores entrevistados, em relação à imagem do Bernardo é de um técnico extremamente participativo, comprometido e o melhor técnico de vôlei. Porém, um técnico nervoso... (Resumo completo, clicar acesso eletrônico abaixo)