Equipes virtuais: um estudo de caso de implantação de um sistema na América Latina

Estudo de caso que apresenta um projeto internacional de implantação de novos processos de negócios com suporte de sistemas de informação em empresa multinacional norte-americana com utilização de equipes virtuais sediadas em São Paulo, Rio de Janeiro, Buenos Aires, Bogotá e Cidade do México. A metodologia utilizada o desenvolvimento deste artigo constituiu-se de levantamento bibliográfico e coleta, agrupamento e análise de dados. Este projeto teve três fatores-chave na sua execução: primeiro, foi a seleção, disponibilização e uso das tecnologias adequadas; o segundo fator, a comunicação, com Plano de Comunicação desenvolvido em parceria com a Área de Marketing da empresa; e o terceiro fator, a gestão de pessoas, atribuindo prioridade aos aspectos culturais, como: idioma, feriados, horário de trabalho e rotinas locais. O costumeiro atraso dos participantes para as reuniões de progresso do projeto foi um dos maiores obstáculos superados no curso do projeto.

Ensino, memória e mídias virtuais: os passeios virtuais como possibilidade educacional de resgate da memória de bens culturais sob a ótica de professores de artes do ensino público

Pós-graduação em Educação Escolar - FCLAR

Interface com o AEDROMO (Ambiente experimental e didático com robôs móveis) utilizando sistema Android

The AEDROMO (Experimental and Didactic Environment with Mobile Robots) is a versatile, user friendly and scalable environment that supports a wide range of experiments. In it there is an area that is similar to a desk where objects can interact with each other, including robots and other objects, and thus can perform numerous activities. In it's current state, AEDROMO has client computers that interact with the system through an interface, and thus realize the communication between the user and AEDROMO. This project offer support to create a new form of interface for AEDROMO and can therefore be used for devices running Android, the app developed in this project will serve as a basis for future work on this new interface

Reclamações e gestão de crise sob a ótica das relações públicas: um estudo da empresa Wet'n Wild São Paulo

For the last few decades the relationship between companies and their market has been changing, driven by economic and political changes, new social demand, and by the technologic evolution. This new setting, combined with the creation of laws and regulatory agencies, increased the complexity of the relationship between companies and their customers, creating the need for strategies capable of handling the contemporary market's relationship. This context creates the need for new actions to deal with post-sale costume care to create customer loyalty and evaluate its overall satisfaction, in addition to treating possible complaints about their products and services. Along with the new customer's requirements in a dynamic communicational scenario, this paper addresses public relations' role in managing customer's complaints in light of crisis management. Based on the concepts of public relations, the approach of crisis and complaints management processes is constructed based on literature review and analysis of Wet'n Wild São Paulo's claims management. Therefore, the method used was document and content analysis based on documents provided by the company in order to evaluate their actions based on the concepts covered

Ótica e a visão humana

Optics consists in the study of interaction of light with physical systems. The human vision is a product of the interaction of light with the eye (a very peculiar physical system). Here we present a basic study of the relationship between the optics and human vision, including: - The fundaments and physicals properties who characterize the light and the colors and the characteristics of the incidence mediums. - The basics laws of geometrical optics, based in the rectilinear propagation of light in the form of a light ray, in the independence of light rays and in the principle of reversibility of the light beams. This principle is present in the process of image formations in lenses and mirrors and applied in the study of image formation in the human eye. - The refraction and reflection laws and types of lenses, who permits the construction of optics devices for the study of physical universe, and the appliances to correct vision diseases. - Presents the human vision process as consisting in the reception of light (electromagnetic radiation in the zone of wavelength visible to us) through the eye and the sending of information obtained by the retina to the brain where it is interpreted. The vision involves a biophysical relation between the light and the biological structure of the eye who is constituted by cornea, iris, crystalline and retina. Analyzes is made of how some parts of the eye performs a function in the reception and sending of information of the images to the brain

Desafios da comunicação na gestão da sustentabilidade ambiental das organizações contemporâneas

The present production aims to approach environmental sustainability and communication to demonstrate that the public relations´s professional is capable of legitimation process´s assistance of ethics and coherent speechs and capable of sense´s construction´s assistance for environmental sustainability on contemporary organizations. This position shows that organization´s consistent speechs are connected with its institutional mission and effort besides, it is value and sensitive to interested parts that emphasis the environmental preservation and environmental project´s introduction, integrating organization with community. On this context it is constructed a discussion about Sustainability Report´s content and guidelines used for sustainability reporting framework, as where as main environmental organizational activities, analyzing three different companies and its respective Sustainability Reports on 2009. Thereby, it is pointed out relevance of efficient communication which deal with opposite interests between organizations and its stakeholders so that public relations focus on strategic management trying to include negotiation, dialogue, transparency and ethics to line up both interests

Estudo para a implementação de um sistema de desbaste de cobre para manufatura de placas de circuito impresso

This paper presents a study on the development of a manufacturing system of printed circuit boards through copper milling. An advantage of this system is the replacement of chemical processes by physical process presenting a sustainable solution. The paper uses programs that will generate G-code needed to establish the coordinates where the milling forms the tracks. After obtaining the code, it will be transformed into steps that will be sent through the serial port to the microcontroller and the serial communication control will be in software. After obtaining information the microcontroller will execute the movement of the stepper motors through their drivers, H-bridge, the microcontroller also drives the spindle motor responsible for rotating the grinding tool, using a driver with a optocoupler and TRIAC

Sustentabilidade organizacional: o processo de construção do Relatório de Global Reporting Iniciative (GRI) para a Unimed Bauru sob a ótica das Relações Públicas

The paper describes the ways of reporting business management, employing the model of sustainability report called the Global Reporting Initiative - GRI. This makes use of indicators based on the concept called Triple Bottom Line, which takes into account the economic, social and environmental. The study points out theoretical positions and concepts that have demonstrated an understanding of this issue and especially emphasizes the presence and experience of Public Relations in the environment of organizational communication, especially in the sphere of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of the Health Cooperative Medical Unimed Bauru that involves the process of preparing the report in GRI model of sustainability, held earlier in the year 2011

Sistema de áreas verdes e espaços livres em Bauru: nos bairros Jardim Terra Branca, Jardim Eugênia e Vila Santista

Não disponível

A terceirização da comunicação: Uma reflexão sobre a realidade brasileira

Business communication, and in it inserted Public Relations, has evolved in the past few years, and after that, new forms to deal with it were arised and developed. Considering this premise, the study talks about the communication inside companies, pointing out the current trend of outsourcing this process. This paper is based in integrated communication, mainly stated by Margarida Kunsch, and in brazilian communication consulting data. Besides, a communication agency was chosen as a study case, which helped at information search for the issue, and as subject to discussion. The study tries to analyze the process of communication service, when executed by an outsourced firm, the pros and cons, from a Public Relations perspective

Índigo assessoria: um processo de criação de marcas sob a ótica das relações públicas

Este estudo tem como objetivo demonstrar que as relações públicas podem ser um diferencial no processo de construção de marcas. A partir deste posicionamento apresentam-se as atribuições do relações-públicas nesse processo que se dá principalmente em proporcionar uma visão ampla sobre elementos como a cultura e a identidade organizacionais, além de conseguir estabelecer, com maior criticidade, relacionamentos com seus públicos de interesse, segundo suas prioridades. Partindo, de um levantamento teórico sobre tipologias organizacionais, a visão fundamentada do planejamento de uma marca, as atribuições do relações-públicas neste processo, até chegar à descrição da criação da marca Índigo Assessoria, o trabalho propõe que as fases de construção da marca devam ser embasadas em estudos sólidos de relações públicas para se obter sucesso e relevância no cenário global atual

A Relação Estética/Ética na Arquitetura

Não disponível

Utilização da instrumentação virtual em Labview para criação da interface gráfica do amplificador lock-in utilizado em estudos fisiológicos a partir da comunicação via porta serial

This work presents the development of a graphical interface to the Lock-in Amplifier, which is used in physiological studies on the motility of the gastrointestinal tract in rats and signal processing. With a simple and low cost instrumentation, the resources offered by the virtual interface of LabVIEW software allows the creation of commands similar to the actual instrument that, through communication via standard serial port, transmits data between a PC and peripheral device performing specific and particular needs in the amplifier. Created for the lock-in amplifier model SR830 Stanford Research Systems, the remote manipulation gives the user greater accessibility in the process of configuration and calibration. And, since the software is installed, there is the advantage of eliminating the need of purchase new devices to upgrade the system. The commands created were made to perform six basic modifications that are used in routine of the Biomagnetism Laboratory. The instrumentation developed has the following controls: Amplitude, Frequency, Time Constant, slope low pass filter, sensitivity and offset

Comunicação interna: uma questão de qualidade

Internal Communications, a central theme of this project, it is essential to support a transparent and effective cooperation between organization and em ployee. In companies with Quality Management System, as certified in ISO 9001, need to adhere to the quality not only in its management policy, but as in all of its processes and the various agencies in which there is interaction, especially the internal. This paper aims to reflect on the interaction with the internal audience, paying attention to the fact that the information required and the strategic management of public relations positively interfere in the relationship between organization and employe e and the resulting benefits that these entail in quality management. The demonstration of the policies employed by the company Vien a Grafica & Editora as the basis for developing a model suggestive of internal communication in business quality. Thus, we intend to understand how effective communication arouses feelings of motivation and engagement among employees, so there is the realization of quality in all organizational sectors

Caracterização da liga do sistema binário Ti-15Mo para aplicações biomedicas

As they have excellent mechanical properties, corrosion resistance and biocompatibility, much research has been conducted with respect to biomedical applications of titanium alloys. This work aims to study the experimental system binary alloy Ti-15Mo, in the raw state of fusion and heat treatment after homogenization, solubilization and calcination (simulating conditions employed for nanotube growth) targeting biomedical applications. Samples were obtained by casting the components in an electric arc furnace with inert atmosphere of argon. After obtaining the alloy, it was heat treated at three different heat treatments, namely homogenizing, calcining and simulation solubilization. The phases present were analyzed by X-ray diffraction, optical microscopy and microhardness testing