Diferentes mídias em parceria e cooperação: grandes produtoras de identidades contemporâneas

The aim of this paper is to present the results of a research in the area of Discourse Analysis, to describe discourses found in the media about the identities constructed in the Second Life virtual communities network and, to find out what discursive strategies are produced by the profile “fashion in the soap operas” hosted in the Twitter micro-blogging as an attempt to have a significant number of logfiles and to discover what leads men, women and, teenagers to participate of this “fashion in the soap operas” interaction. Our corpus consists of printed media reportings that present users of Second Life and its avatars with a proposal of new identities, including the utterances produced by the profile “fashion in the soap operas” and their respective followers. The analysis of the reports and discourses are based on the work by Michel Pêcheux and Michel Foucault. The analysis have shown that the new identities, created in virtual communities network and, the profile of the followers of “fashion in the soap operas”, hosted in Twitter, are characteristically contemporary sensibilities, who take part in the truth games and in the social pressing experimented nowadays

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

A Gestão de Relações Públicas em culturas organizacionais conflituosas: caso AB InBev

Cultural clashes are part of the intercultural relationships, and especially in the organizations, they cause differences interfering in the process of sharing experiences, expertise and coexistence. This study outlines some communicational actions, built to improve the management of intercultural relations in organizations. This study also is related to the sharing and discussions on the communication planning process and its importance in intercultural differences detained and promoting interfaces between public of “different worlds”. The discussion is supported by theoretical theory of organizations and organizational culture in order to demonstrate a number of aspects related to this subject, which are directly accustomed to public relations activities. It also presents an analysis of the multinational AB InBev, in order to illustrate the process of knowledge and relationships that is built through the construction of the meaning in intercultural environments, as is the case of this organization

PGCP - Plataforma para Gerenciamento Colaborativo de Projetos

Collaborative Systems are designed to support individuals in order to solve a problem together, or cooperatively (or collaboratively). Such systems have the advantage of not requiring the presence in the same location of the participants. The basis of any Collaborative System is communication, where users interact with each other in order to exchange information. Communication among individuals is accomplished through collaborative tools such as chat, email, document repository, etc.. Using these tools, companies can reduce operational costs, saving on travel and accommodation of its employees to attend meetings. The project members only need a computer with internet access to use collaborative tools. Project management is essential to the quality of the nal product. To perform a proper management, methodologies must be applied using methods, tools and procedures. There are some phases that are considered generic for all software process models, they are: de nition, development, maintenance and activity to support the software process. In this paper is described a platform for project management using the concepts and features of Collaborative Systems. The goal of this platform is to unify various collaborative tools (such as chat and document repository) in a project management system. Using the system, it becomes possible to manage projects, and the ability to maintain an active constant communication between members of each project

Relações públicas e gestão de marcas: compreendendo habilidades e contribuições

This paper discusses the possible performances of professional Public Relations in Brand Management. This approach combines the concepts of brand identity, image and reputation for strategic function / managerial Public Relations. If on one hand the brand is the key element for the public identification of the organization, on the other, the result of this relationship can and should add value to both protagonists of the relationship: Public and organization. So, in an effort analytical and reflective, based on specific literature, defends the idea that the Public Relations has a professional profile that combines institutional and market interests for brand management. In practice, through an exploratory study, is observed from interviews with professionals involved in the area of Brand Management, how is the alignment between brand, relationships and purposes of the organization and which professionals working in this field. The study shows that although it is still defining itself in the market everyday, the public relations professional is a plural, able to manage this effectively

Diagnósticos de Enfermagem Prevalentes de Pacientes em Pós-Operatório de Cirurgia Bariátrica em uma Unidade de Terapia Intensiva

The goal of this study is to characterize the clinical outline of patients in postoperative of bariatric surgery attended in an Intensive Care Unit and identify the nursing diagnosis presented by these patients in accordance to Taxonomy II of North American Nursing Diagnosis Association (NANDA). This is a transversal, descriptive and prospective study that was desenvolved at the Intensive Care Unit of the Clinical Hospital of Botucatu Medical School – UNESP. The population was composed by all the patients who were submitted to the bariatric surgery and were attended at the Intensive Care Unit in the period between June and August of 2010, totalizing 13 patients. The data were collected based on the Nursing History that is composed by the Anamnesis, Physical Examination and Complementary Exams. The results were worked out: a) among the 13 patients studied, 10 are women (76,9%) and 3 men (23,1%); the majority is between 30 and 40 years old; 11 people of 13 are morbid obese, which means that they have Body Mass Index higher than 40 kg/m2; b) It was identified 22 nursing diagnosis and 14 of these were found in 100% of the patients. They belong to the dominions of Activity/Rest, Comfort, Elimination and Changing, Security and Protection, Functions and Relationships. Therefore, in relation to the factors, it was conclude that nursing diagnosis help nurses to understand the unsettled human answers or the risks to disturbance in an individual way, which contributes to plan specific interventions to these patients. It was possible to verify that the stage of the nursing diagnosis that is part of the nursing process should be executed by the nurses systematically, because it has been realized by the nurses’ clinical idea, but not in a systematical way

Projeto Meraki

We realize this days a spacing of individuals, on what concerns their relationships with others. At the same time, the technologies and the possibilities of virtual interaction are more and more present and developed. At this point, we draw a connection between the virtual immersion and the detachment from personal and face to face relationships. Wear this reality, this project proposes a discussion of the communications while transmitting messages and content, as well as a basis for social relations developed between individuals in a given society. From this analysis, we depart for the development of an action joining the Public Relations and Design, while communication areas that when involved, enable the development of an empirical theory for the increased use of social relations, through the feelings

As crônicas de Caio Fernando Abreu: entre o fato e a ficção

O presente trabalho tem por objetivo analisar as crônicas de Caio Fernando Abreu. Num primeiro momento serão verificadas como se dão as discussões a respeito da crônica enquanto gênero. Para tanto serão utilizados conceitos de Castello (2007), Candido (1993), Arrigucci (1986), Coutinho (1984), Melo (2002), Coelho (2002) e Chaparro (1998), que ajudarão a situar a crônica como gênero de fronteira entre expedientes literários e jornalísticos. Num segundo momento, serão analisadas especificamente as crônicas de Caio, buscando assim diagnosticar a maior presença de aspectos provindos da literatura em detrimentos dos jornalísticos. Além disso, também serão buscadas as diferenças que se apresentaram no gênero crônica, quando comparadas com parte da produção ficcional do autor. Para tanto serão abordados aspectos da linguagem e a ausência de personagens homossexuais nas crônicas. Esse grupo de crônicas será classificado como intimista. Ainda nesse capítulo será verificado como foram tratados dois temas que estiveram presentes em contos e crônicas de Caio: o final feliz nos relacionamentos amorosos e o sentimento de ausência da pessoa amada. Um último momento de análise buscará tratar da relação existente entre a vida pessoal do autor e o conteúdo de suas crônicas. Esse grupo de textos, classificado como dramático, utilizará o conceito de autoficção de Doubrovsky (2007)

Comunicação digital, relações públicas e gestão de marcas: Interatividade e relacionamento como ferramentas de branding

This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

SPelha: poética locativa

Pós-graduação em Artes - IA

Possibilidades de atividades de comunicação emocional entre bebês: um estudo à luz da teoria histórico-cultural

Pós-graduação em Educação - FFC

Um estudo em cardiopatas submetidos à revascularização do miocárdio: ansiedade e depressão

Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

O jogo de intermediações enunciativas no romance de Alan Pauls

The novel O passado (2003) by Alan Pauls presents many isotopies which would deserve to be investigated: there is a varied construction of loving relationships among the characters, who reveal different feelings, that would allow a mapping of passions to be studied; there is an activity of translation (role performed by Rimini and Carmen) that engenders a very rich reflection on the literary activity which is taking place. There is also the presence of a visual artist, Jeremy Riltse, revealing a poetic work which was created by this discourse. Due to the dimension that a research of this kind would require, it is not possible to deal with all the isotopies. Thus, the last one was chosen to be investigated, that is, to verify how the fictional visual artist and his singular work operate in the novel.

Um passeio com mito e história nA cidade de Ulisses, de Teolinda Gersão

La novela A cidade de Ulisses (2011), de la escritora portuguesa contemporánea Teolinda Gersão, nos presenta una Lisboa envuelta en mitos e historia. Este trabajo pretende inferir las relaciones entre estos dos campos del conocimiento y sus implicaciones para la construcción de los sentidos del texto. Teniendo en cuenta la leyenda que cuenta que la capital portuguesa fue fundada por Ulisses, el héroe homérico, la narrativa se vale de elementos míticos para, junto con el relato del personaje Paulo Vaz acerca de sus relaciones románticas con Cecília Branco y Sara, hacer referencia a cuestiones del pasado y del presente histórico portugueses, siempre de manera crítica. Buscamos, así, indagar, a través del mito, cómo se introduce la historia en el universo del texto.

Medo, tensão e vergonha: representações negativas de sexualidade na seção sexo da revista Capricho

The magazines destined to the adolescent public are many times searched as a resource of information about sexuality, body, relationships and adolescence. The Capricho magazine is a biweekly feminine magazine directed to teenagers. In this qualitative-descriptive study it was made the content analysis of the section about sex of 18 editions published in 2010 with the aim of identifying and discussing the predominant representations of sexuality. It was identified the predominance of negative representations, like relations between sexuality and fear, tension, shame and beauty imperatives. It can be detached that the feminine sexuality is not approached through its pleasant, positive and health aspects, but through negative representations that, instead of being discussed, are naturalized, put as normal and expected by the magazine’s discourse.