126 resultados para Poder gerencialista


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This project addresses the importance of Public Relations as an agent capable of working towards balance and constant search for consensus in order to minimize potential conflicts of interest concerning diversity within organizations. It aims to engage the issues of power relations, believing that they permeate the entire act in society and also for being human relationships at the heart of the work of Public Relations

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The final paper “Woman and power: perceptions of women leaders in organizations” is a study based on the perception of the female rise to leaderships positions. Through the history and social relations, this study aims to understand how this process happens in fact. This topic has been part of studies over the last 200 years and still is far away from being over. In order to enrich this paper, a historical investigation was conducted focusing on woman occupying public and private spaces. To improve this experience, Michel Foucault and his power theories were used to understand how this process happens. Complementing this study, Margarida Kunsch, the PR theoretician, investigated the power relations trough the organization environment, based on the influence caused by Organization Communication. To complement this study, 9 women in leadership positions shared their experience in leadership positions and the main characteristic of women in this position. Throughout the study, it was noticed that the social-historical interventions affect not only the professional life, but also, the personal life. Concluding this study, it was noticed that there is no recipe to be a woman in a leadership position, but, each interviewed constructed their own way, living the deconstructions process of the social accepted gender

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This study examines the relationship between difference of sex/gender and power in the passion experienced by lovers in “Obsessão”, short-story by Clarice Lispector.

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This paper aims to investigate the behavior of the modal verb poder as an auxiliary verb in text written in both two Romance languages, Brazilian Portuguese and Iberian Spanish. This research follows a functionalist language approach, more precisely the Dutch Functional Grammar tradition, based on the modality classification proposed by Hengeveld (2004). This author considers two main criteria: target of evaluation, and semantic domain of evaluation. Considering this classification, we analyze the use of the auxiliary verb poder in a corpus of self-help discourses, which currently enjoy enormous popularity in various parts of the world. Although in Portuguese the auxiliary verb poder is essentially an epistemic modal (cf. Neves 1999-2000) —which, according to the Hengeveld (2004), corresponds to the event-oriented epistemic modality—. However, our analysis show that, given the essentially optimistic nature of the discourse analyzed, the self-help discourse, the previously mentioned modal verb (poder) behaves predominantly as a participant-oriented facultative modal. This result demonstrates the importance of considering the context of occurrence of the verb poder in order to evaluate the effects of meaning associated with its use.

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This paper aims to contribute with the studies on the modal verb poder as an auxiliary verb, by analyzing, from a functionalist perspective, how it behaves, both in Brazilian Portuguese and Spanish, in self-help discourse. In order to do so, we have resorted to the classification of modalities by Hengeveld (2004), with special focus on the notions of target of evaluation and domain of evaluation.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Comunicação - FAAC

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No presente estudo, destacamos como a estrutura da poesia trágica em partes cantadas e dialogadas resulta num grande espetáculo dominado pela palavra. Nos cantos corais e nos cantos de ator, os estados emocionais são marcados pelo viés da tradição do dialeto dórico. Nos diálogos, o ritmo próximo da fala quotidiana, em dialeto ático, acelera os acontecimentos em cena, põe em ação e movimenta o que Aristóteles depois vai chamar de “ação”. O resultado da mescla de tradição e novidade, de canto e fala, de dança e gestos, é um espetáculo contendo mito e “realidade”, poesia e retórica, entre outras dicotomias, em que o poder da linguagem é colocado em cena. Na tragédia, então, a palavra em todos os seus modos de expressão é o espetáculo a ser visto e ouvido. Assim, a tragédia grega insere-se numa longa tradição iniciada pela poesia oral homérica e anuncia o estabelecimento da filosofia.

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Pós-graduação em História - FCHS

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Pós-graduação em Ciências Sociais - FCLAR