108 resultados para Nova classe média


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Pós-graduação em Ciências Odontológicas - FOAR

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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The Physical education has as objective the students integration in the body movement culture, forming citizens to reframe different cultural aspects of the physical activity, enabling a more critical look. Currently selecting how the body movement culture has been widely approached by Mass Media it is detected a new pedagogical possibility. The several media equipment massively bomb (images, sounds and information) interfering on how the students interpret the reality, since they are exposed to these multiple information and at the same time are absent of a more critical look about what they receive. In this way, the objective of this work was to perform a research in the news/articles from the Jornal A Folha de São Paulo, that allows the development of classes based on the elements of body movement culture and apply them in a public school from Rio Claro-SP city, to detect possibilities and difficulties in the work with the media in the school environment. It employed a qualitative research. The data obtained in this study indicate that the media shows up as a good teaching tool for teaching physical education classes, since students found the classes to enriching the learning process, highlighting topics such as innovation and the closeness they had with the worked information. However, it is necessary to develop further studies to raise other possibilities as well as alternatives to deal with this new reality of the school context

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The society went through several transformations, especially technological. With the democratization of the Internet and social media, forms of relationships have turned up in between brand and consumer. Thus, marketing availed human characteristics in order to meet and interact with the consumer. So many print magazines have created profiles on Facebook and Twitter with the primary intent of disseminating original content and become a channel of dialogue with the reader. This research aims to reflect on the role of journalist as brand managers and social media acting as a magazine brand strength ening strategy. The research will examine the Todateen magazine, teen magazine focused on class C, and their profiles from Facebook and Twitter as a way to expand the relationship with the reader, to humanize the brand and strengthen the identity of the magazine. The methodologies used are exploratory and analytical to, first, discuss the issues: magazine journalism, media convergence, web journalism, social media, corporate communications, branding and marketing, and then analyze the Todateen case, describing the print media, the website, Twitter and Facebook

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Esse trabalho analisa as refrações do discurso pedagógico que, em diálogo com outros discursos, como os da mídia e da linguística, reflete-os, além de ressignificá-los. Mais especificamente, trata-se da ressignificação que os discursos pedagógicos, postos em diálogo com os discursos da mídia, fazem de conceitos da lingüística; para essa análise tem-se como foco os conceitos de coesão e coerência, esses conceitos são critérios de avaliação dos textos. Quando retirados de suas enunciações e reutilizados nos dias de hoje, esses conceitos são ressignificados de forma a se adaptarem a novas enunciações. Como abordagem metodológica para a realização deste trabalho, tem-se uma análise qualitativa dialógica do livro de Thaís Nicoleti de Camargo, Redação linha a linha (2010) (corpus desse trabalho, que representa o discurso pedagógico). No diálogo proposto sobre os conceitos de coesão e coerência textuais pode-se perceber a ressignificação causada pela nova enunciação em que esses enunciados são reutilizados. Esse trabalho, por valer-se da análise do discurso bakhtiniana, estará sempre voltado ao conceito de diálogo, colocando os discursos em contato; partindo desse ponto, busca-se entender quais discursos dialogam com a produção do discurso pedagógico no livro analisado. Pode-se perceber, na análise dos conceitos de coesão e coerência textuais, que alguns discursos que dialogam com esses enunciados são os discursos de normatização e padronização. É possível dizer que a enunciação em que esses enunciados se produzem remete aos discursos do capitalismo, dos vestibulares, da atribuição de notas

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The aim of this study was to evaluate the facial profile changes due to natural growth and induced by Herbst appliance and Bionator in the treatment of Class II, division 1 malocclusion. In order to do that, we used a sample of 90 lateral radiographs of 45 individuals in pre-pubertal stage, divided up in two experimental groups and one control. The first group, composed of 15 brazilian individuals, with initial mean age of 9.4 years, was treated with the Herbst appliance for a period of seven months. The second experimental group consisting of 15 brazilian individuals, initial mean age of 9.9 years has gone through bionator therapy for an average period of 21 months. The control group of 15 individuals, who were not treated orthodontically, comes up from the Burlington Growth Centre, University of Toronto, Canada. The intragroup comparison was performed using the Student t test and intergroup comparisons by ANOVA complemented by the Bonferroni test. The results have shown that only the group treated with the Herbst appliance presented significant changes in facial profile with improvement of its convexity and lower lip protrusion.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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The genre documentary in itself characterized by citizen emancipation from the content discussed in his works. Termed as images of the people by Jean-Claude Bernardet (2003), the documentary is gaining traction in social development when added to citizen participation offered by transmedia storytelling. This study presents the results obtained from a literature search, the film analysis and experimentation supported in quasi-experimental methodology, results that support these conditions. Hopefully, from this discussion, consolidate the systematic development of transmedia documentary works in new media ecology and that maximizes the role of journalism by a traditionally audiovisual platform, now with other strands to the representation of the news.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)