Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

O local de nidificação do sabiá-barranco (Turdus Leucomelas) (Aves, Turdidae) afeta a temperatura interna do ninho durante a incubação e cuidado à prole?

Individuals of the species Turdus leucomelas are adapted to live in environments already modified by humans, thus obtaining reproductive success in their nesting in vegetation, as well as built their nests in human buildings. Nests found in buildings are often less camouflaged, making them more exposed to predators compared to nests built in vegetation; however the nests built buildings are common, indicating a possible advantage associated with these nests. By means of this idea if was assumed that a possible advantage to this construction in buildings is linked to a change in variation in the internal temperature of the nest during incubation and development of pups until they leave their nests. Accordingly, with the aid of iButtons and TidBits (temperature data loggers), the present study aimed to analyze the influence of the nesting site on how the temperature is kept, and how it changes in the microenvironment in which the nest is inserted, indicating potential benefits associated with that choice. In the samples found with the vegetation, temperature data showed a pattern of temperature of the microenvironment of the nests is not very stable, varying with ambient temperature, whereas in the samples found with the human constructions, the temperature data showed a pattern of temperature microenvironment nests more stable for a long time. When comparing the two environments which they settled nests, as well as the different times of day (daytime and nighttime), how the temperature was kept and pattern of change within the nest was significantly different (F=43.85, p<0.001), with higher and more constant internal temperatures in nests installed in construction, compared to vegetation. When observing periods of the day, it was found that in both environments the temperature inside the nest reached higher values and higher than the environment at night, coinciding with the rest of the female at night. Data may suggest changes in the...

Jejum no pré-abate de suínos: bem estar animal e qualidade da carne

In the pre-slaughter management of pigs there are stressors, which depending on the duration or severity, are able to alter the quality of meat. One of the factors considered critical to the welfare is the fasting period in the farm. This practice is fundamental and proven relevance in the production chain. Besides the effects on meat quality and welfare of pigs, fasting is among the main factors responsible for the incidence of skin lesions, can significantly influence the incidence of esophagogastric ulcers and is also important to avoid any contamination of carcasses by gastrointestinal contents. When fasting is done right, it has a positive impact on welfare, meat quality and conditions of welfare during the pre-slaughter management of pigs

Limites e possibilidades de uma proposta de gestão coletiva: cursinho popular da UNESP-Franca

Pós-graduação em Educação Escolar - FCLAR

Gestão do ouro azul no contexto globalizado Neoliberal: bem econômico ou bem social?

The neoliberalism based on the Washington Consensus advised privatization as the most effective alternative for the management of natural resources. The question is what is prioritizing efficiency, market or welfare? The growing concern about the water issue has been highlighted in discussions in international policy debates, and what it turns out is the prominence of corporate and economic interests over social and environmental. The water is in crisis, there are several sources of popular conflicts around the world contrary to how this resource is being offered, as the Water War occurred in 2000 in the city of Cochabamba. It is necessary to respect its limitations to ensure their future availability and choose the best development model that favors the effectiveness of their control. The international proliferation of commercial vision concerning water stipulated privatization of their management as ideal rule, which increased rates, concentrated income, has not improved the quality nor promoted the conquest of equal access to water for most systems that provides these services, this is, privatization has not brought positive results that outweigh the harm of its implementation. Water is an essential commodity for life of living beings, in all its stages, basic reason to develop plans, rules and commitments that ensure its conservation and provide, as soon as possible, a valid alternative for the sustainable management in long term

Sindicalismo e meio ambiente: a participação da Central Única dos Trabalhadores nas Conferências Eco 92 e Rio +20

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A sobrevivência das culturas como prescrição ética para o planejamento cultural: um estudo conceitual

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Avaliação dos benefícios da adoção de boas práticas de manejo no bem-estar de bezerros leiteiros

Pós-graduação em Zootecnia - FCAV

A interface da arte e do bem-estar na promoção da saúde na terceira idade

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O autor mal-dito: raça e nação no pensamento de Raimundo Nina Rodrigues

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Desenvolvimento econômico e condições de vida: a força de uma ideia e uma ideia força na obra de Roberto Simonsen

The intent of this article is to investigate the contribution of Roberto Simonsen for the knowledge and the improvement of living conditions of workers in Brazil. Our hypothesis is that the intellectual contributed in a fundamental way to the theme of the living conditions of workers, especially workermen, was inserted into a broader agenda, that of “national-developmentalism”, to which it also contributed signifi cantly, as we will discuss throughout this work, being the subject at the center his theories, the core, the foundation of which he went to build the corollary of ideas about Brazil and the world that consecrated him as a great thinker in Brazil.

Sistema Essix MTM: uma alternativa estética para a movimentação

The increased interest in orthodontics by adults has led companies to develop new treatment alternatives that use less visible and more aesthetic orthodontic appliances. The aesthetic aligners stand out among the treatment options that attend these expectations. This paper presented some relevant aspects of these devices, as well as two cases treated with Essix MTM (Dentsply) system, in which all aesthetic and functional objectives proposed treatment have been achieved. The results of this study support the idea that, when properly indicated, aesthetic aligners are a viable treatment option within the clinical routine of the orthodontist.

Fermentação divertida: introdução à ciência através de atividade culinária investigativa

Pós-graduação em Agronomia (Horticultura) - FCA

A filosofia e o filosofar institucionalizado: um olhar sobre o ensino filosófico no ensino médio

Pós-graduação em Educação - FCT

A metástase do bem: a odisséia pessoal de professoras resilientes e sua influência na comunidade escolar

Pós-graduação em Educação Escolar - FCLAR