Professores que atuam concomitantemente no setor público e privado de ensino no Estado de São Paulo: angariação de capital cultural

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O uso da Lei Rouanet como ferramenta produtiva em um plano de comunicação

The Rouanet law is a tax incentive law that allows companies to invest up to 4% of their taxes - based on actual profit - in sponsoring cultural projects previously approved by the Ministry of Culture. By sponsoring these projects, companies can have their name attached to them and, consequently, strengthening their brand and increase its visibility in the market. Whereas this project is aligned to the company vision, its image will be strengthened and the sales will increase. Large companies use the Rouanet Law to sponsor cultural events and have very strong names in the Brazilian market, perhaps worldwide. Examples: Petrobras, Banco do Brasil, Banco Bradesco, BNDES, Usiminas, Vale, among others. The Public Relations professional, who’s responsible for internal and external communication of a company, can use it as a differential of his work, expanding the company's profits with minimum investments, aligning the company's vision to actual practices and using the sponsorship as an agent capable of strengthen its social responsibility and, due to that, to increase the trust of its target audience. This study will address the theoretical and practical aspects of the Rouanet Law and of the public relations professionals, beyond mentioning examples on the subject, with special attention to Petrobras, the largest sponsor of cultural projects in Brazil. The greatest problem of the Rouanet Law is the fact that its sponsored projects are mostly concentrated in the Southeast, specifically in the Rio - São Paulo region. The more popular the Act become, for most places it will spread and Brazil may, after some time, become a world reference in the Cultural point

Um estudo de caso de eventos atmosféricos severos no estado de São Paulo no ano de 2005

Nos últimos anos, têm se notado a grande preocupação com relação às condições climáticas do planeta e suas implicações. As discussões sobre as mudanças climáticas têm se tornado cada vez mais relevantes à medida que as adversidades climáticas têm implicações diretas na sociedade. Neste contexto, o objetivo deste trabalho foi identificar e avaliar episódios atmosféricos severos ocorridos no Estado de São Paulo no ano de 2005, elaborando posteriormente o estudo de caso do tornado ocorrido na cidade de Indaiatuba (SP). No levantamento sobre o evento atmosférico levou-se em conta a condição atmosférica que o originaram, além dos impactos ambientais e sócio-econômicos do fenômeno na sua região de abrangência. Para isso foram realizados levantamentos bibliográficos mais completos possíveis sobre o assunto, utilizando revistas credenciadas em âmbito nacional ou internacional. Logo após esta etapa foram coletados os dados de estações meteorológicas e dados atmosféricos como vento, temperatura, pressão disponibilizados pelo (NCEP) National Centers for Environmental Prediction. Estes dados atmosféricos disponibilizados pelo (NCEP) foram avaliados e analisados para a caracterização do episódio atmosférico e o cruzamento de informações por meio dos (SIGs) Sistema de Informação Geográfica, referentes à dinâmica atmosférica e topografia. A interpretação de todos os dados gerados relacionados e suas implicações no contexto ambiental e sócio-econômico está organizada em forma de uma síntese na redação final.

Complexo Cultural da Cana de Sertãozinho - SP: Museu Nacional da Cana (Brasil Arquitetura) Palco da Cana Pavilhão de Eventos

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Parque Escola: espaço de Eventos e Educação Ambiental

Com a evolução da humanidade, o homem foi ganhando habilidades das quais, a maior parte, usa para alterar seu próprio hábitat, ou seja, à medida que o homem se distanciou da natureza e começou a evoluir no seu modo de vida, passou a encará-la como uma gama de recursos disponíveis. Frente ao surgimento de tais problemas sócio-ambientais relativamente atuais, torna-se essencial em nossa sociedade a conscientização vinculada à conservação; o uso sem obter como consequência os impactos ambientais. É dentro deste contexto que este projeto de pesquisa ancora-se, tendo a questão ambiental como foco principal. Como um desafio, tornar arquitetura e a educação ambiental elementos que naturalmente se interliguem, ser um processo permanente na sociedade atual. Abolir o pensamento de que diferentes espécies de edificações, com seus diferentes usos, possam gerar conflitos quando atrelados ao conceito de educação ambiental e sua permeabilidade na sociedade. Com base nesse importante fato, surge a seguinte hipótese: se existe algum tipo de arquitetura inadequada a se implantar em um local onde a preocupação com a preservação do meio-ambiente é fator prioritário... (Resumo completo, clicar acesso eletrônico abaixo)

Eventos adversos em terapia medicamentosa em Unidade de Terapia Intensiva - UTI

Due to the complexity and instability of clinical conditions of ICU patients, the drug therapy applied in this type of environment requires a combination of several prescribed drugs, which is a favorable condition for drug interaction, toxic synergism and possible iatrogenia. In the possible universe of ICU occurrences, this study aimed at identifying and evaluating the incidence of adverse events in drug therapy at the Intensive Care Therapy Service (SETI) in wards I and II. It is a cross-sectional, descriptive, prospective and quantitative study conducted from August to September, 2011 in the Intensive Care Service of the Botucatu School of Medicine University Hospital - UNESP. The population consisted of fifteen clinical nurses, including those in the Improvement and Volunteer Internship Programs, who contributed to the investigation after signing an informed consent form and according to approval by the Research Ethics Committee number 10711/CE - FMB. The data were entered on a form and analyzed. Results showed that, on average, 8.9% of events/day occurred, and the highest frequency was observed on August 04, 2011. 63% and 22% were respectively observed in the morning and afternoon shifts, and 15% in the night shift. 48% of these were due to administration time errors, followed by drug prescription and dispensation errors, with percentages of 22% and 18%, respectively. Antibiotics showed the highest frequency of adverse events - 18%, which was followed by 13% for anticoagulant, 11% for antiemetic and 10% for antiulcerative drugs. As regards the occurrence of adverse events related to hospitalization time, the highest frequency occurred in patients who were hospitalized for 10 days. Concerning the ratio between reported events and the number of items in the prescription, the highest frequency of events was related to prescriptions with 20 items... (Complete abstract click electronic access below)

Valores culturais e organizacionais em transformação: estudo sobre o Programa de Intercâmbio Social da Aiesec

Many young people have chosen go on exchange experiences, expecting to live in a context full of diversity, to know elements in the country they are visiting and also to develop themselves personally and professionally. Organizational and cultural values can be acquired or developed through these professional exchange experiences. This paper aimed to understand the vision of young people who went on the social exchange of AIESEC related to cultural and organizational values in the experience. AIESEC is a global and nonprofit organization formed by university students, with the objective of peace and the fulfillment of the humankind needs. Thus, professional exchanges are the main tool for achieving this goal. The study analyzes the experiences of 15 exchange students as well as the point of view of five managers of the organization in order to gain a broad perspective in relation to exchange experiences to understand how young people understand the concept of culture. The interview results suggest that in labor relations, autonomy and egalitarianism are values that go together, while the harmony could be observed by the fact that the projects deal with the issue of sustainability. Furthermore, responsibility, tolerance and collective were the human values that the exchange students developed the most, indicating that experience enables openness to live the diversity and to the intercultural dialogue in order to value local cultures of the visited countries

O português do Brasil e seus aspectos linguisticos-culturais: reflexões sobre a gastronomia brasileira para aula de PLE

The present paper aims to analyze and problematize the manner that Brazilian gastronomy is treated in didactic books of Portuguese as Foreign Language. To reach such objective, it will be considered, specially, the approaches and the methodologies of four of those books, from distinct periods of publication: Fala Brasil (1989); Aprendendo Português do Brasil (1993); Passagens (2002); Bem-Vindo! (2009). From this analysis, it’s possible to think of new possibilities to insert the Brazilian gastronomy in a Portuguese class for foreigners, considering that the aspects of Brazil’s culture are also held inside its language; this language shows a universe beyond linguistics structure and maintains the habits and history of its people inside itself

Oralidade e eventos de letramento relacionados à leitura: práticas sociais constitutivas da escrita

This research is the result of a senior research project and longed to verify if the ways of child‘s participation in orality in classroom and the literacy events related to reading would make possible to child construct a discursive relation with the writing. Besides it investigated the conception of 20 teachers from second year from primary school about orality and literacy and also identifies which theory purposes could be discerned in one of these teachers exercise. The methodology used was the qualitative approach, with exploratory- descriptive character, and based in system of references methodological of bibliographic research and collecting of facts research. The corpus of this research constituted in deflagrate element that stimulated the search for methodology answers which could clear the possible essence of set of problems evidenced. The results indicated that the ignorance of some basic conceptions that imbricate in teaching Portuguese language, principally in orality development, reading of writing by some individuals was alarming component parts, since many of them mediate the teachinglearning process of numberless individuals. Considering that orality and literacy play fundamental function in social interactions, this research has the intention to contribute for teacher‘s continuous formation, just as help them in development of students‘ linguistic competences, and elucidate them about the importance of literacy, besides to make public the more recently theoretical subsidies about this subject

Relações públicas e eventos: um estudo sobre o Intercom Sudeste 2013

Based on the theoretical concepts about events, public relations and leadership, this work was developed with the aim of presenting in practical way the role of Public Relations professional in organizing events, checking his role as articulator of public interest in the cultivation of relationships. With definitions and characterization this study proposes legitimize the powers of the Public Relations event management. Beside this, the study aims to emphasize the exercise of leadership in management teams as one of the main points in the development of an event. So, the case of study develops a field research on the work of the infrastructure committee of the Southeast Intercom 2013

Políticas culturais, participação e educação: o caso da rede Arte Cultura Rio Claro - SP (2008-2012)

No atual momento as redes sociais, fazendo uso dos meios digitais/virtuais e partindo para ações no real/presencial, têm tido cada vez mais papel político importante nas transformações das relações humanas. Nestas redes há compartilhamentos de diversas informações, documentos e materiais com conteúdos que auxiliam na formação, assimilação e aprendizagem tanto pelos participantes diretos destas redes quanto pelos demais sujeitos e cidadãos influenciados pelas ideais elaboradas a partir destas redes. Este projeto pretende estudar a rede “Arte Cultura Rio Claro” no período 2008 a 2012 tendo como foco a realização da I Conferência Municipal de Política Cultural e as lutas pela criação do Conselho Municipal de Política Cultural. O trabalho abordará: as trocas e compartilhamentos entre os integrantes desta rede, a realização de encontros, reuniões, fóruns; o recebimento do Prêmio do Ministério da Cultura como ‘Articulação da Rede’ e a realização do Projeto “Tuxáua”; a realização das pré-conferências e 1ª Conferência Municipal de Política Cultural; a criação do Conselho Municipal de Política Cultural; entre outros. O objetivo do projeto é avaliar a rede como processo participativo, mostrando a relevância da política cultural para a educação não-formal de uma comunidade, principalmente por conta das pautas desta rede trazerem tanto a importância de valorizar a diversidade cultural, quanto a importância da participação cidadã nas decisões políticas

A visibilidade do idoso no jornalismo impresso: uma análise das matérias culturais da Folha de São Paulo

The improvements on the quality of life are causing the number of the elderly to grow on a global level, which is causing changes in our society. This new phenomenon demands that some actions are executed in several areas. On the communications field, it is needed to put the older people in the spotlight, so they can know themselves better and be included in the society. The goal of this work is to investigate if there is visibility for the elderly on Folha de São Paulo, using the daily cultural section (Ilustrada) and the weekly papers (the extinct Mais! and Ilustríssima) as a basis for the study. In order to find out the main aspects of the newspaper’s coverage, the Content Analysis is going to be used, a methodology that includes quantitative and qualitative techniques and which intent is to reveal the material’s implicit content. Through it, it will to be possible to understand how the elderly are treated on Folha de São Paulo, and what can be done to better their position in the newspaper

O jazz e a mundialização: processos culturais e consumo musical no século XX

Jazz brings to the surface discussions about globalization and its unfolding. The development of such music style allows a reflection about the processes that influence 20th century culture, thus enabling a closer look into debates that involve cultural industrialization and standardization in such context. Horkheimer‟s and Adorno‟s work deal with this theme, considering culture as something standardized, a result of the process that fits into the industrial production mold. Morin goes further in this discussion, suggesting the emergence of a mass culture as a third culture. Later, Latin-American authors Ortiz and Canclini bring up new tones and approaches to the globalization through culture theme

Atividades lúdicas e cultura em diferentes grupos etários e culturais

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Chuva, vulnerabilidade social e percepção do risco na cidade de São Paulo: impactos de eventos extremos nos bairros da Freguesia do Ó e do M’Boi Mirim

The city of São Paulo has, since the beginning of the expansion of its urban sprawl, represented relations of conflicts and contradictions between society and nature. Once the way society relates to nature is defined by how the social agents themselves correlate in certain social and historical contexts, the ways of interaction between the social and natural elements will be different according to the forms of production and appropriation of the urban space. Even more evident is the case of the great national metropolis, given its demographic dimensions and historical conditions, the process of urban expansion follows a logic where spaces of better quality for housing are occupied by those of better financial conditions. Thus, although there are exceptions, the poorest people live in places less desirable, in less resilient environments of lower environmental quality, relating to nature and its phenomena with greater risks. These risks are reflected here as recurring flooding, mudslides and landslides for which the rain is constantly blamed. So we have a situation where it is clear that a weather phenomenon differently interacts with different social groups. In this context, the study was conducted to compare extreme events occurred in two regions of São Paulo: the Freguesia do O, in the north side, and M'Boi Mirim, in the south side. Both are regions with large number of risk areas and are in the same urban climate unit. However, they present different conditions of social vulnerability. With the investigation of each extreme rain event occurred in the two regions, in the period of 2000-2010, supplemented by field research, we tried to observe how far the rain, with his intensity and volume, can, in fact, be related to the accidents.