A distorção do conceito de economia no jornal Folha de São Paulo

The work aims to analyse the concept of economics as the science of scarcity is distorced in the newspaper Folha de Sao Paulo. Neoclassical economists characterize the economy as the science that is concerned with the welfare of the people, satisfying their needs. However, the economy in the newspapers of the mainstream media appears in contexts where only the profit of companies and businesses are addressed, leaving aside the problem of economic inequality, unemployment, working conditions and other issues that are also part of economy, but they are hardly concerns of journalists. In this work, the object of study was the notebook Market and content analysis followed the criteria of Bardin (1977). Ten words were chosen in the category science of scarcity and ten words were chosen in the category science of abundance. From these categories, a careful reading was done, counting how many times each word appeared in the newspaper. Also paid attention to the words that appeared and contexts in which they fell journalistic genre. In a second step, interviews were conducted with journalists from economics to know what they mean by the economy and what the guidelines are more common. Data collection and interviews contributed to the interpretation and confirmation on whether or not the distortion of the concept of economy and how it happens

Comunicação integrada nas organizações: o projeto 50k do jornal Bom Dia Bauru

This work aims to reflect on organizational communication and integrated communication, focusing on the performance of professional Public Relations and Marketing. As a case of study, we evaluated the communication in the BOM DIA journal, especially with regard to the implementation of the Project 50k, dedicated to reviving the journal, with shares of advertising, editorial and structural as well as marketing and sales. The goal is to evaluate the reality of a company, which represents an integrated communication, in which all professionals in various areas and departments within the organization are able to develop a more concise and to seek a common goal, working and developing its workforce which reflects his image and therefore in your external audience

Afetividade na escola: as contribuições das pesquisas e artigos produzidos no Programa de Pós-Graduação da UNESP, UNICAMP e USP, no período de 1999 a 2009

The individuals, mostly born biologically prepared to develop the many different aspects: cognitive, motor and affective, however, only the biological factor doesn’t possible the full development of these. Theories of the different types of knowledge about the process of teaching and learning and your relation with the affective-cognitive aspects intend explain how this individual can to evolve completely. This end of course work presupposes that the interactions of the individual with the physical and civil are essential to the development of learning. In this sense, the educational institution understood as a socializing environment and disseminator of knowledge, historically accumulated, will be then a space where affectivity and learning should be at least theoretically, favored by the relations that are established inside the same. So, the research presented in this study, have how objective, show how to set in the practice educational the relation between affect and learning considering the observations, interviews that search to highlight real situations, where are confirmed a relation between processes. From the presentation of the central ideas of these researches, we are evidencing the concept of affection and how pedagogical practice promotes the relation between affect and cognition

A cultura corporal na mídia: possibilidades pedagógicas para a educação física escolar

The Physical education has as objective the students integration in the body movement culture, forming citizens to reframe different cultural aspects of the physical activity, enabling a more critical look. Currently selecting how the body movement culture has been widely approached by Mass Media it is detected a new pedagogical possibility. The several media equipment massively bomb (images, sounds and information) interfering on how the students interpret the reality, since they are exposed to these multiple information and at the same time are absent of a more critical look about what they receive. In this way, the objective of this work was to perform a research in the news/articles from the Jornal A Folha de São Paulo, that allows the development of classes based on the elements of body movement culture and apply them in a public school from Rio Claro-SP city, to detect possibilities and difficulties in the work with the media in the school environment. It employed a qualitative research. The data obtained in this study indicate that the media shows up as a good teaching tool for teaching physical education classes, since students found the classes to enriching the learning process, highlighting topics such as innovation and the closeness they had with the worked information. However, it is necessary to develop further studies to raise other possibilities as well as alternatives to deal with this new reality of the school context

Jornal do humor: quando a piada vira notícia

Não disponível

Tradução e análise dos artigos de Karl Kautsky acerca do imperialismo e seus desdobramentos em relação à economia e sociedade contemporânea e o Brasil

A eminência da Primeira Guerra Mundial efervesceu o debate entre teorias que buscavam explicar as causas e as conseqüências daqueles conflitos. Dentre os principais pensadores da época, Karl Kautsky, editor da revista Die Neue Zeit, era considerado o primeiro discípulo de Marx e Engels, exercendo, através de seus artigos, grande influência social. E foi no ano de 1914 que, através dos artigos O imperialismo e a Guerra, O ultraimperialismo e a Preparação para Paz, Kautsky definiu sua interpretação e expectativas em relação a aquele momento. O conteúdo desses artigos é de primordial relevância para estimar, observando o desenrolar do século XX, o quanto fez sentido suas interpretações. Assim, o objetivo é contribuir ao esclarecimento dos pensamentos deste autor, a fim de ajudar a entender a sociedade mundial contemporânea e o Brasil, quase um século depois de ter feito as publicações mencionadas

O jornalista na capa: da capa do jornal às páginas de um livro

Não disponível

Mídia radical: análise comparativa entre a opinião da grande imprensa e da mídia radical no novo código florestal

The objective of this work is to compare how manifests the ideological positioning in the hegemonic media productions, according to Gramsci's conception, in relation to the radical alternative media, proposed by John Downing. The research has as opinionated content sample printed newspaper O Estado de s. Paulo, contrasting with the expressions of NON-PROFIT bauruense environmental “Instituto Ambiental Vidágua on the proposals of the new Brazilian forest Code. The analysis will hold in an interval between the adoption of the code by the Chamber of deputies in April 2012, and the provisional measure of President Dilma Rousseff with 32 modifications, after vetoing 12 articles proposed initially in may 2012. To support the study, will be crafted Gramsci hegemony; What is the alternative and radical media as it manifests itself; the relationship between the environmental journalism with the environmental NGOs; opinionated journalism and journalistic genres opinionated; theories of journalism and framing of matter

Agressividade infantil: análises de artigos científicos

This project has its topic on child aggression. Child aggression has always been present in the school environment. Therefore, aggressive behaviors have been interpreted as violence in which the educators have come to complaining earlier now. This study has its objective to survey published articles in electronic magazines, which talk about thematic aggression, child aggression and to systemize and analyze these procedures. Therefore, there will be a survey on the articles about this set of themes based on the data from Scielo (Scientific Electronic Library Online). In this data base, there are indexed published articles in electronic magazines from different areas of knowledge considered relevant. The articles will be identified by the keywords of aggressiveness, children, aggression, childhood, infantile, schools and their combinations

Imprensa alternativa e contracultura: o jornal brasileiro Rolling Stone de 1972

The present monograph is a historical research of one of the brazilian newspapers in a journalistic heterogeneous effervescence, referring to the proliferation of vehicles on alternative libertarians of the 60/70. The project gives visibility to the Rolling Stone newspaper as the document that disproved their own relevancy in the viability of the music production and counterculture inspired by North America, developing the repercussion of the new behavior of young flower power in the country. The personality of those who were in the journalistic team, the production schema, editorial and proposed tariffs would be in total congruency with the countercultural movement

A imprensa em Avaí: a cidade e o urbano no Avahy-Jornal, 1927-1931

Esta monografia é resultado da pesquisa de iniciação científica “A imprensa em Avaí: a cidade e o urbano no AVAHY-JORNAL, 1927 – 1931”, e tem por objetivo fazer um levantamento e mapeamento de temas sobre as dinâmicas e transformações urbanas da cidade de Avaí - localizada na região oeste paulista -, presentes no periódico “AVAHY-JORNAL” no período compreendido entre novembro de 1927 a dezembro de 1931. Por meio da articulação entre a leitura e fichamento do jornal, documentação específica sobre o município e fontes bibliográficas das temáticas acerca da Cidade e do Urbano, História da Imprensa, História de Avaí, da região e do estado de São Paulo, este trabalho também pretende esboçar uma problematização sobre a questão social, política e econômica de Avaí do final dos anos 1920 e início dos anos 1930, além de analisar o veículo pesquisado

Tostão contra o milhão: a trajetória política de Jânio Quadros pelo jornal O Estado de São Paulo (1947/1955)

Pós-graduação em História - FCHS

A pobre gente: as crônicas de João do Rio no jornal e no livro

Pós-graduação em Letras - IBILCE

Traços de tradução em artigos de anestesiologia: uma comparação entre os resultados de um corpus paralelo e de um corpus comparável

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Estudo da presença e importância atribuída aos animais nos artigos apresentados nos anais do Encontro Pesquisa em Educação Ambiental (EPEA)

Together with the increase of environmental degradation in the past few decades, the environmental education (EE) has emerged and grown all around the world. It is worrying the frequent assigning of stereotypes to the animals and the cases of disrespect to them. For these matters it was studied the presence and importance attributed to animals in the annals of six editions of an event of great significance in the field of Environmental Education, the meetings Pesquisa em Educação Ambiental (EPEAs). The animals were chosen for deserving more attention in the preservationist context, besides allowing the use of a great extent of activities in EE, regarding scholar and non-scholar organizations. The articles that presented descriptors related to animals in the title, keywords or abstract were analyzed in depth and characteristics such as segmentation of the studied population, locations where jobs tend to be performed, prevailing aspects and didactic material production, among others, were investigated and compared. It was also verified which current trends on Environmental Education currents are more frequently presented in the EPEAs articles, in order to map the Environmental Education in Brazil in the past few years, using as a basis an important theoretical framework in the area. Through the use of descriptors it was possible to define the articles that would be analyzed in depth, which is less than 6% of the total work published and represents that, until the sixth edition, the EPEAs have a minor amount of works concerning animal matters. In many of these articles animals were superficially worked, which demonstrates the necessity of approaches not only involving more the animals, but also addressing the complex environmental matter. Several trends were identified in various EE currents, coexisting and also conflicting in the field of Brazilian Environmental Education. It was observed, in several cases, two or more trend currents in the ...