Compósitos preparados a partir de resíduo industrial de couro com elastômeros termoplásticos obtidos através de blendas de polietileno de baixa densidade e borracha natural

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Desenvolvimento de metodologia para implementação de eficiência energética em sistemas auxiliares de uma planta industrial siderúrgica semi-integrada

Pós-graduação em Engenharia Mecânica - FEG

Improving business innovation and research through the application of neuromarketing with ethics: a framework

The objective of this paper is to analyse and to discuss the ethical issues in the field of research known as neuromarketing, a tool used to improve innovation in companies. It uses techniques available to neuroscientists, both newer and more sophisticated ones along with traditional ones, but now for new purposes. From the beginning, this new area has evoked discussions about ethical aspects related to the results presented. Despite the unrestricted controversy surrounding the theme, few studies have discussed ethical issues involved in this line of research in a pragmatic manner. In this sense, this paper seeks to analyse and discuss ethical issues in neuromarketing research through a literature review and the proposal for a framework of ethical mapping. This framework revealed the ethical implications that would be most prominent in certain research situations: the purpose of utilising neuromarketing techniques, organisational type, and industrial sector, among others.

Comparação de custo do milho fertilizado com adubo industrial e com lodo de esgoto a custo zero

In this study, we compared the production cost of summer corn growing in soils treated with industrial fertilizer with those grown treated with sewage sludge. Corn was cultivated on reduced tillage treatment during 2002/2003 in an Oxisol area of 0.0625 hec. The field trial with industrial fertilizer was conducted following related guidelines for the state of Sao Paulo. The application of sewage sludge to the soil was at the rate of 10 t.ha-1. Calculations were based on market prices for the abovementioned years. In addition to lower environmental impact, results indicate economic cost advantages associated with the use of sewage sludge.