A travessia do interlocutor de Cecília Meireles em: Viagem, Vaga música, Mar absoluto e outros poemas e Retrato natural

Pós-graduação em Letras - FCLAS

Educação a distância na modernidade líquida: uma análise descritiva

Pós-graduação em Educação - FFC

Transporte público metropolitano nas regiões metropolitanas de Londrina e Maringá sob a ótica da mobilidade espacial

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A região do Médio Tietê e os primeiros acordes paulistas: o Cururu

Pós-graduação em Geografia - IGCE

Standard oil company: um reflexo da industrialização americana

A Standard Oil Company foi resultado da forte industrialização que ocorreu nos Estados Unidos após a Guerra de Secessão. Anterior ao conflito, os americanos estavam divididos entre ser tornarem um país exportador de matérias primas ou serem industrializados. Mesmo que ambas as estruturas econômicas foram aplicadas concomitantemente, trazendo recursos financeiros para a Nação, os estados do Norte acabaram vencendo a guerra e incentivaram a expansão industrial. O reflexo desse processo foi notado pelo empresário J.D. Rockefeller que inicia sua empresa baseada na exploração de petróleo, a Standard Oil Company. Utilizando-se de métodos eficientes, inovadores e eficazes, proporcionou um aumento na produção petrolífera de forma exorbitante, podendo manter altos níveis de lucro, mesmo que a preços razoáveis ao consumidor. O impacto da organização industrial e as estratégias encontradas pelo monopólio marcaram profundamente a economia americana. Mesmo sendo um tema de história econômica, no decorrer deste trabalho utilizaremos aspectos sociológicos, biográficos e estatísticos para compreendermos de que forma a Standard Oil Company representa a essência do espírito capitalista da instituição americana

O impacto da adesão aos diferentes níveis de Governança Corporativa para o desempenho econômico e financeiro de um segmento de empresas

The importance of the capital market to Brazilian economic development, linked to the the fragility of a theoretical framework on the issue, case for developing this research. The agents operating in the capital market seek security and confidence for decision making on their investment in that sense we seek to address the concept and values of Corporate Governance to pay in the Brazilian capital market. The Corporate Governance, in its essence, is the system by which companies are directed and monitored, involving the relationship between shareholders and the board of companies, as well as a set of mechanisms and factors intended to minimize market failures. Seeking to confirm adherence to a more advanced system of corporate governance can result in a favorable financial performance, companies were investigated operating in the financial sector (intermediation, various services and insurance), listed by BM&FBOVESPA. The stock market ranks the corporate governance systems in three levels: Level 1 (rudimentary), Level 2 (intermediate) and New Market Level (advanced). To earn the impact of different levels of Corporate Governance for the outcome of the selected companies were calculated and analyzed accounting ratios of profitability, capital structure and liquidity from the Standardized Financial Statements (DFP), base year 2011, 2012 and 2013

A educação e a sustentabilidade: o desafio de um paradigma e a década da educação para o desenvolvimento sustentável da UNESCO (2005-2014)

This paper aims at proposing a discussion on the role of education in a pragmatic plot. It intends to offer some contributions to the consolidation in the essence of sustainable development and of a contextualized sustainability as well as its respective dimensions. Therefore, some conceptual evolutions of such expressions and the implications for when they are being used, especially parallel to the UN Decade of Education for Sustainable Development, UNESCO (2005-2014) are presented. This paper also intends to promote some reflection on how much environmental and general education are important with regard to the challenge of multidimensional balance proposed, as seen from the perspective of a paradigm that has been constantly shaped since the Stockholm Conference of 1972, going through the given contributions in 1992 by The Earth Summit in Rio de Janeiro – Eco 92 / Rio 92; and from there to the United Nations Conference on Sustainable Development, of Rio+20, in 2012.

Paixão, mito e formas de vida em textos publicitários

The passion, understood by Aristotle, as a contingency which causes a change in the essence of the subject, was object of research of the Greek philosopher as rhetorical strategy used by the speaker to touch its listeners. The greimasian semiotics, enlarging the concept of Aristotle’s passion, understands it as the soul states of a subject that can be gathered form the analysis of a text. Reflections towards the passion discursivization and its persuasion effects in advertisements lead us to establish the relationships between passion, myth and ways of life.

Capitu: uma transposição metaficcional

Pós-graduação em Letras - FCLAS

O campo da Ciência da Informação: contribuições, desafios e perspectivas da mineração de dados para o conhecimento pós-moderno

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Linguagem transmídia, uma narrativa para a arte de se fazer jornalismo

Tell a story is one of the primary forms and instinctive communication in humanity. The essence of narrating daily events remains the same, but the channels through which these stories are told to reshape over time and adapt to the desires of your audience. Given this reformulation and with the advent of the internet as an essential part of contemporary communication, technology plays an essential role in assisting in the development of languages and new ways to create, manage and communicate content, in addition to democratize and expand these processes. With this work, it is hoped, provide subsidies for new research in the area are made, and contribute to the production of transmedia journalistic

Relação entre poesia e prosa de Charles Baudelaire

Pós-graduação em Estudos Literários - FCLAR

Cocriação nas redes sociais: um estudo do caso Jornada Ekos

This study aims to address the significance of co-creation and its importance in the process for competitive advantage among the processes and social changes that have impact on the interests and market needs. For this, was made a case study of the project Jornada Ekos, of Natura, an open network of people who identify with the essence and purpose of the company, through a literature search in the works and records of the Jornada Ekos, such as sites about the study, social networks and search of testimonials. Was analyzed the strategies of the co-creation process used by the company on social networks in 2014. The elements analyzed were content, content generation, multimedia content, multiple platforms, interaction, building bond and innovation. The analysis identified a communication which sought to build strong bonds with those involved on the Jornada Ekos, once the company sought to innovate through co-creation and strengthen the relationship with the public, in addition to strengthening the institutional image of the organization through the dissemination of Jornadas Ekos project on the media

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Uma abordagem didático-pedagógica do cálculo diferencial e integral I na formação de professores de matemática

Pós-graduação em Educação Matemática - IGCE