Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

O palco dos excluídos: os bastidores e personagens do Albergue Noturno de Bauru

The “Albergue Noturno de Bauru” (Night Shelter of Bauru) is a social assistance entity mantained by the “Centro Espírita Amor e Caridade (CEAC)” in partnership with the “Secretaria do Bem Estar Social (SEBES)”, that aims to temporarily shelter migrants in town and people in homeless situation. Every day, about 50 people look for the Shelter, because of several reasons. Opened in 1951, the entity – the only public service that offers overnight stay in town - surpassed social transformations over the years and never stopped its work. With the opening of its new headquarters in July 2011, it also began to develop a systematic monitoring of some sheltered people, looking for the reintegration of them into the social context. All this work has made the Night Shelter accumulate many stories, especially from those people who have gone through or are still in it. Thus, this paper aims to present, through a non-fiction novel, this scenario, exposing the history and functioning of the Bauru Night Shelter, while exposing the lives of different people who are part of this universe. Through the monitoring of several night shifts, narrated in diary format, it was possible to understand how the service started, the dilemmas involved in their development and how sheltered and volunteers build this reality.

O espaço do idoso na cidade

Em muitos países, principalmente os mais desenvolvidos, o aumento da expectativa de vida é um fato constatado através das pesquisas públicas. No Brasil, a idade máxima atingida pela população é, em média, de aproximadamente setenta e dois anos. Porém, estes números foram resultado de um crescimento contínuo e persistente da expectativa de vida no país e que continua acontecendo. São consideradas idosas as pessoas com mais de sessenta anos. No Brasil, já existem investimentos em pesquisas e projetos voltados para os idosos, com necessidades peculiares, os recursos e equipamentos adequados para essa parte da população, mas não são suficientes. O projeto em questão busca resolver com a Arquitetura e o Urbanismo muitos dos problemas enfrentados na terceira idade. Sem excluir nenhuma faixa etária da população, mas dando ênfase aos idosos, o projeto estuda um espaço público já existente para dar-lhes acessibilidade e estrutura de serviços para serem realizadas as atividades de rotina e lazer. O projeto terá vários focos dentro de uma área dos bairros de Pinheiros e Vila Madalena, na cidade de São Paulo, para promover uma maior e mais eficiente inclusão do idoso no espaço urbano. O primeiro foco é uma praça que terá equipamentos que ajudam no físico, na saúde e no entretenimento dos idosos. O segundo é a revitalização da Rua Mourato Coelho, que liga a praça com a Feira Livre, além de todos os comércios e atividades propostos na rua e até o próprio bairro, atraindo mais atenção à praça. Este comercio, próximo, poderá proporcionar atividades de trabalho para os idosos, sendo um terceiro foco de tentativa de inclusão deste contingente no espaço urbano

Análise da proposta de melhoria do fluxo na área comercial central do municípo de Rio Claro-SP

The development of medium-sized cities in recent decade, caused, partly, by the industrial deconcentration process generated, beyond benefits, several problems for these cities population. The unplanned rapid growth of these cities, together with the capitalist model of production collaborated for the increase of socioeconomics questions in these locations. The urban mobility became one of these problems, embarrassing citizen’s lives, especially in downtown area. Therefore, the State began looking for solutions to improve urban mobility of the population, contributing to their quality of life and also to adapt the city to new market demand. In these work, we analyzed the situation of Brazilian medium-sized cities downtown area, as well as its growth process, tanking as an example the case of the city of Rio Claro – SP and it´s Public Administration proposal to improve the flow and urban mobility in a particular street in the town´s commercial centre

O projeto de modernidade nas crônicas da seção De Palanque de Artur Azevedo

Pós-graduação em Letras - FCLAS

Arranjo espacial de plantas na cultura do pinhão manso em Selvíria (MS)

Pós-graduação em Agronomia - FEIS

Danças urbanas no Brasil: relatos de uma história

This research is a short article about urban dances in Brazil, about how did it came and became popular here, and also it will discuss about the different nomenclatures that exists nowadays: street dance, dances from street or urban dances. As a bibliographic reference, a research was made about the history of those dances in an international context, the creators and all the elements that consists the Hip hop culture: Break dance, grafitte, MC and DJ. The research methodology is characterized as a qualitative, it search for information that can be deeply studded, and the method used was history telling, which prize and brings up the man memory of the facts. The interview was also used as a tool in a previously elaborated script with open questions, so the interviewees could answer their own way and talk as much as they need about the issue. The analyze was made using the Bardin (2009) method. The interviewees are very important at the Hip Hop scenario because their lives were dedicated to the research about urban dances and the Hip Hop culture. During the interview they told how they started to dance and that their first contact with urban dances was made by watching movies that came to Brazil in the eighties. Michael Jackson has also contributed to spread this urban dances at that time with his videos. The main goal of this research is to tell the history of the urban dances, how did they got here, who brought it and how it has spread in Brazil. It justify itself during the fact that exists just a few researches in a scientific way that study this issue, thus the history importance that this contents is to the urban dances in Brazil. My conclusion of this article is that the history has many different ways, a lot of names, and that the urban dances in Brazil has began in many different places at the same time, by films influence that has promoted the styles that had came here in the eighties

Racismo, eugenia no pensamento conservador brasileiro: a proposta de povo em Renato Kehl

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Imagens escritas, letras desenhadas : literatura e cinema em Ilka B. Laurito e João Antônio. -

Pós-graduação em Letras - FCLAS

Sacralità del testo costituzionale ed eresia interpretativa: la sentenza della corte suprema brasiliana sulle unioni civili omosessuali

The paper provides a close lecture of the arguments and methods of legal construction, employed in the extensive individual opinions written by the Justices of the Brazilian Supreme Court in the case which authorized the same sex civil union. After tracing an outline of the legal problem and his possible solutions, we analyze the individual opinions, showing their methodological syncretism, the use of legal methods and arguments in a contradictory way as well the defciencies in the reasoning. The Justices use legal arguments, but do not meet the requirements of rationality in the decision-making. We have a rhetorical attempt that aims to satisfy the public opinion rather than to ofer a comprehensive and coherent solution according the normative elements of the Brazilian Federal Constitution of 1988.

Educação física escolar e currículo do Estado de São Paulo: possibilidades dos usos do celular como recurso pedagógico no ensino do Hip Hop e Street dance

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

As maras e pandillas no Triângulo Norte da América Central e a atuação dos Estados Unidos em seu combate

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Functional neurologic recovery in two dogs diagnosed with severe luxation of the vertebral column

Traumatic injuries to the vertebral column, spinal cord, and cauda equina nerve roots occur frequently in human and veterinary medicine and lead to devastating consequences. Complications include partial or complete loss of motor, sensory, and visceral functions, which are among the main causes of euthanasia in dogs. The present case report describes neurological functional recovery in two dogs that were treated surgically for severe spinal fracture and vertebral luxation. In the first case, a stray, mixed breed puppy was diagnosed with thoracolumbar syndrome and Schiff-Scherrington posture, as well as a T13 caudal epiphyseal fracture with 100% luxation between vertebrae T13 and L1; despite these injuries, the animal did show deep pain sensation in the pelvic limbs. Decompression through hemilaminectomy and spinal stabilization with vertebral body pins and bone cement were performed, and the treatment was supplemented with physiotherapy and acupuncture. In the second case, a mixed breed dog was diagnosed with a vertebral fracture and severe luxation between L6 and L7 after a vehicular trauma, but maintained nociception and perineal reflex. Surgical stabilization of the spine was performed using a modified dorsal segmental fixation technique Both patients showed significant recovery of neurological function. Complete luxation of the spinal canal observed radiographically does not mean a poor prognosis, and in some cases, motor, sensory, and visceral functions all have the potential for recovery. In the first case the determining factor for good prognosis was the presence of deep pain perception, and in the second case the prognosis was determined by the presence of sensitivity and anal sphincter tone during the initial neurological examination.

Molecular detection of hemotrophic mycoplasmas among domiciled and free-roaming cats in Campo Grande, state of Mato Grosso do Sul, Brazil

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O lugar da fotografia na cena teatral paulistana no século XXI

Pós-graduação em Artes - IA