As insígnias dos clubes de futebol gerenciadas como marcas: um estudo sobre dois clubes paulistas

Soccer is a sport practiced in almost all the world. This allowed the characterization of this sport as a business area, which resulted in changes in the management of soccer clubs, which began to be managed using the concept of club-company. Considering this fact, a study was conducted to verify how the brazilian teams are developing their marketing actions, which allow treat their insignia as trademarks and obtain an additional revenue with these actions. Were selected as object of study two traditional clubs of São Paulo - the São Paulo Futebol Clube and the Sport Club Corinthians Paulista. Were collected primary data, but also, were used secondary data and documents, which were organized and analyzed through the concepts of brand, social and historical capital. This analysis identified that the two clubs taken as object of study carry out marketing actions, which were classified as related to the process of management of the insignia as a brand. Next, sought at the balance sheet of the clubs, evidences of the financial contribution of these actions to the revenues of the clubs. In this way, identified that the clubs researched have mobilized to professionally manage your brand, through targeted marketing actions to their fans, and the insignia of clubs are handled as brands, becoming one more source of revenue for the clubs

Blog Pop com Farofa: cultura e gastronomia

Gastronomy is art. Perhaps the most popular of all, because there is always an achievement for all culinary tastes. In the search for a journalistic product that show the gastronomy not only with recipes and restaurant guides exponents, the creation of the blog - Pop With Farofa - seeks to bring to the newspaper market the gastronomy in its most popular and accessible art. The experimental design reported here seeks to relate the food editor with the culture, revealing to the public and the food is present in various cultura genres

Evolução do Receptor do Peptídeo Sexual nos anofelinos Neotropicais

A evolução da hematofagia em mosquitos é sem dúvida a adaptação mais importante desse grupo de inseto em termos da miséria humana e dos patógenos transmitidos pelos vetores no mundo de hoje. Por outro lado, os mosquitos têm muito a oferecer à ciência básica, por exemplo, como indicadores da biodiversidade Neotropical. O peptídeo sexual é expresso nas glândulas acessórias dos machos e inseminado nas fêmeas durante a cópula. A ligação deste peptídeo com o seu receptor desencadeia uma vasta resposta comportamental nos mosquitos. Nessa Revisão discutiremos como o estudo do gene codificante do Receptor do Peptídeo Sexual pode auxiliar o estudo das espécies de anofelinos e as possíveis mudanças comportamentais após a alimentação sanguínea, que pode ter influência na epidemiologia da malária

Avaliação da segurança das prescrições médicas de usuários de insulina: estudo piloto

A prescrição médica de insulina e outros medicamentos pode apresentar comprometimento de sua segurança, diante de problemas envolvendo ilegibilidade e ausência de informações. Como consequência instala-se falhas na comunicação e no entendimento do conteúdo prescrito, o que pode ocasionar um erro de medicação com prejuízo terapêutico. Diante disto, o presente trabalho, parte integrante da pesquisa de doutorado “Desenvolvimento e avaliação de um protocolo de atenção farmacêutica intensiva com metodologia educacional de empoderamento para adultos com Diabetes Mellitus tipo 2 – estudo translacional fase 1”, desenvolvido por Drª . Silvia F. L. Cavalheiro, sob orientação da Profª . Drª . Chung Man Chin, teve como objetivo avaliar a segurança das prescrições médicas contendo insulina através da Triagem Técnica das Prescrições Médicas (TTPM), com o intuito de checar eventuais problemas que pudessem afetar a eficácia terapêutica. Metodologia: foi realizado um estudo transversal retrospectivo de 16 prescrições médicas, de 9 adultos com DM2 usuários de insulina. A TTPM foi realizada através da utilização do instrumento específico, elaborado para este fim, onde foram checados eventuais problemas que poderiam afetar a segurança da prescrição de insulina. Resultados e Discussões: foi observado que todas as receitas médicas apresentavam algum problema que pudesse afetar a segurança da prescrição. Dentre os problemas mais observados a falta de informações sobre o paciente (idade e/ou endereço) e o uso de abreviaturas foi encontrada em todas as prescrições. A omissão de dados sobre o prescritor, ou local onde trabalha, como endereço e/ou telefone foi encontrada em 94% das prescrições. Além do mais, 74% das prescrições foram consideradas ilegíveis ou pouco legíveis. Conclusão: os problemas observados envolvem a prescrição inadequada... (Resumo completo, clicar acesso eletrônico abaixo)

Avaliação da viabilidade econômica da implantação de uma usina de triagem e compostagem na cidade de Rio Claro-SP

The question of the solid waste is without a doubt one of the biggest problems faced for the world-wide population in the present time, resulting in the call “collapse of the garbage”. In this direction that appears the composting, in the scope of the treatment of organic waste origin, that in Brazil, approximately correspond 50% of the generated volume. However, the rare plants of selection and composting (UTC) existing at least do not obtain auto-to support themselves, increasing to each day the number of deactivations, almost always related the financial questions. In this direction, the present research brings the analysis of the economic viability of the implantation of a UTC for the city of Rio Claro-SP, relating it with the thick organic composition sales, for the cultures of vegetables cultivated in a ray of 30 km of the study area. For in such a way, they had been carried through, calculations concerning the regional demand for organic composition, and the verification of the implantation costs and operation of the plant. The reached results had been the flow of box for the first year of functioning of the UTC, as well as the break-even point between the gotten expenditures and prescriptions. From this relation investment profitability, it was verified that the UTC is presented impracticable under the economic point of view.

O valor mágico do olhar no capítulo 35 do livro I do 'Opus agriculturae' de Paládio

Blood is one of the most important and powerful elements in magical and religious symbology. As it is an essential substance for animal survival, it does not sound strange that through the ages blood has been given many significant symbolic values (both positive and negative). It can provide life, protection and prosperity in the same proportion that it can cause calamities, destruction and even death. In Opus agriculturae, a farming treatise written by Palladius (V AD), more specifically in Book I, Chapter 35, the author presents prescriptions to protect farms against scourges and climatic phenomena. He mentions some procedures in which blood is a fundamental component in the success of the prescriptions. The aim of the present article is to identify any magic power associated with these practices, their specific symbolic value, especially when related to menstrual blood and to other feminine elements with some magical or religious value. An evaluation is also made of the extent of these symbologies in the context of other practices and situations linked not only to agricultural magic, but to religion and to the ritual practices of other communities, whether in ancient times or not.

O ensino da compostagem e produção de sabão como forma de gerenciamento dos resíduos sólidos domiciliares

Introdução: O adequado gerenciamento dos resíduos sólidos domiciliares (RSD) tem se estabelecido nas últimas décadas como um importante instrumento na diminuição do lixo doméstico destinados aos aterros. A compostagem doméstica e a produção de sabão a partir de óleo usado são alternativas para a reciclagem dos RSD que, ao contrário dos lixos recicláveis, não são explorados comercialmente. Assim, o ensino dessas técnicas para a comunidade pode ser uma ferramenta útil na educação ambiental, disseminando práticas que evitam a destinação final de resíduos sólidos em aterros e desenvolvendo valores para a sustentabilidade. Objetivos: Ensinar formas de reciclagem dos RSD através de técnicas de compostagem e produção de sabão a partir de óleo usado, servindo também como instrumento para promover a educação ambiental, e conscientizar a comunidade sobre a importância de um adequado gerenciamento de resíduos. Métodos: As atividades de ensino consistiram em duas partes, unindo teoria e prática, por meio da apresentação de painéis explicativos sobre compostagem, produção de sabão, e sobre as vantagens decorrentes desses processos seguida da realização das técnicas apresentadas, com a produção de sabão em barra e líquido com óleo usado, e pela montagem de pequenas composteiras em garrafões PET de 5 litros de água mineral reaproveitados. Resultados: As atividades foram realizadas em eventos abertos a sociedade de São José do Rio Preto, tais como a Semana da Tecnologia, em outubro de 2010 e a Semana do Meio Ambiente, em junho de 2011, ambas desenvolvidas no SESC (Serviço Social do Comércio) da cidade. O público foi variado, incluindo desde aposentados e donas de casa até estudantes e profissionais de diversos setores. O interesse em anotar as metodologias explicadas culminou na idéia de produzir um material impresso que contivesse as receitas de sabão (líquido e em barra), os procedimentos e dicas de como realizar a compostagem. A convite de uma escola pública, houve também a apresentação das atividades para pais de alunos e funcionários interessados em aprender as práticas para o adequado gerenciamento dos RSD, levando à discussão das possibilidades de implantação de um projeto de compostagem na própria escola.

A magia em um texto técnico agronômico da antiguidade romana: o 'Opus agriculturae', de Paládio

This work analyses the chapter 35, book I, of the agricultural treatise Opus agriculturæ, written by Rutilius Taurus Aemilianus Palladius (V C.E.). In that chapter the author presents some recipes, called remedia, to protect the farm and the garden against weeds and weather phenomena, as blight and fogs. The magical practices are identified according to both the fundamental principles of magic (similarity, contiguity, contrariety), which rule magical thought, and some elements of magical symbology. As the author seems not to distinguish magic and science, for he brings together both kinds of recipes, the analysis of some remedia emphasizes a specific study on the materials and substances employed in those recipes and their value in Science today. This leads to the discussions of how magical thought works, what are the limits (if they actually exist) between Magic and Science and between Magic and Religion. This work covers the subjects above and it has the following pourposes: demonstrate the characteristics that authorize the remedia described by Palladius to be classified as folk magic; identify the relations between this kind of practice with more complex forms of magic, as with religion, with science; demonstrate the contribution of the folk magic in ancient Rome farming for the formulation of more apropriated criteria of evaluating magic in comparison to religious and scientific thought.

O valor mágico do sangue no capítulo 35 do livro I do 'Opus Agriculturae' , de Paládio

Blood is one of the most important and powerful elements in magical and religious symbology. As it is an essential substance for animal survival, it does not sound strange that through the ages blood has been given many significant symbolic values (both positive and negative). It can provide life, protection and prosperity in the same proportion that it can cause calamities, destruction and even death. In Opus agriculturae, a farming treatise written by Palladius (V AD), more specifically in Book I, Chapter 35, the author presents prescriptions to protect farms against scourges and climatic phenomena. He mentions some procedures in which blood is a fundamental component in the success of the prescriptions. The aim of the present article is to identify any magic power associated with these practices, their specific symbolic value, especially when related to menstrual blood and to other feminine elements with some magical or religious value. An evaluation is also made of the extent of these symbologies in the context of other practices and situations linked not only to agricultural magic, but to religion and to the ritual practices of other communities, whether in ancient times or not.

Eficiência das companhias aéreas brasileiras: uma análise envoltória de dados

Studies about efficiency have gained dimension, in Brazil, since the early 90’s. Same decade that the Civil Aviation System suffers important changes in terms of regulations. Such transformations have echoed effects currently, with some significant trend for international standards. This paper focuses on one of the agents from the Brazilian Civil Aviation System, the airlines companies, which aimed on analyze and evaluate both passengers and cargo air transport, by using data envelopment analysis (DEA), during the period of 2005 to 2010. The yearbooks of ANAC, corresponding at the period from 2005 to 2010, were used as data base in this present study. The technique was applied to 14 companies, which through Stepwise process of variables validation was possible to compose a compact, but complete model, that could translate the reality of companies. This model was composed by one output, Total Income, and by four inputs, Total Costs, Total Domestic Passenger, Total Cargo and Total International Passengers. However, this approach has some flaws. Therefore in order to remedy it, it was required to apply the method Frontier Inverted, one of the alternatives proposed in the literature, which ensured an improvement in the context of efficiencies due to biggest discrimination of airlines. As a result of the DEA-BCC process, oriented by output, TAM 2005 was considered the most efficient company, however GOL and Webjet companies concentrated in 2007 their worst levels

A descentralização político-administrativa no Brasil: um estudo sobre a disputa entre os municípios de Caiuá e Marabá Paulista pela Decasa Açúcar e Álcool a partir das escalas geográficas de análise

This work has as main objetive to analyze fiscal/tax collection of municipalities after the political-administrative decentralization in Brazil and its new role in this scenario, bringing up the competition for Decasa Sugar and Alcohol between the municipalities of Caiuá and Maraba Paulista in the context of expansion sugarcane cultivation in the Presidente Prudente Geographic Micro Region. The analysis has considered the geographic scales, in order to highlight the power relations on local/regional territory, determined by the Agroenergy Policy Guidelines in Brazil (2006-2011). The two municipalities have from the point of view economic dynamics, irrelevence, proven through the São Paulo Index of Social Responsibility (IPRS), maximizing the importance of the constitutional transfers, such as Participation Fund of Municipalities (FPM). Given this situation, we analyze the four taxes raised by the experts as the most impactful for municipal tax collection before the presence of sugarcane activity: the Territorial Urban Property Tax (IPTU), the Tax on Services of any Nature (ISSQN), the Tax Vehicles owned Motor (IPVA) and the Operations tax on the Circulation of Goods and on Transport Services Rendered Interstate and Intermunicipal (ICMS). It was verified, that only the ISSQN can be seen as an indicator increase in fiscal/tax collection before the presence sugarcane activity...

A dívida pública brasileira: do Plano Real ao governo Dilma Rousseff (2011-2014) : uma análise macroeconômico-estrutural

Elucidação dos principais mecanismos técnicos utilizados na formação de Receitas e Despesas Públicas a fim de entender substancialmente a formação de uma apuração fiscal e de que forma influencia na Dívida Pública Federal.Quais teorias dominantes acerca do sistema governamental e da manutenção da Dívida Pública existentes. Apresentação do conceito de Dívida Pública Federal. Discute os principais índices que remuneram os títulos emitidos pelo Governo Federal e como influenciam na decisão dos agentes na composição de sua carteira de títulos e ademais, como toda esta movimentação influencia na Dívida Pública Federal. Busca-se trazer maior luz ao entendimento da formação da Dívida Pública Federal, levando em conta seu período pós-Plano Real até o recente, no governo da presidente Dilma Rousseff

Desenvolvimento de conexões hidráulicas: aplicação em sistemas de basculamento de cabines de caminhões no mercado brasileiro

The main goal of this thesis is to describe in details the development and manufacturing of hydraulic fittings for application in truck's cabin tilting lines, covering all of the pre-project, drawing, quotation and supplying processes. This development was planned due to Eaton Corporation - Hydraulics Group's interest in competing on this market with this kind of application. Company's standard procedures were executed until the final supplying stage could be reached. Moreover, the year in which this project was conducted was ruled by a crisis in the automotive segment and new opportunities had to be pursued and developed. Eaton's USA, India and China (facilities located in Aurora, Pune and Shanghai, respectively) engineering team offered all the support in order for this project to come true. As a result there are new part numbers in the company's portfolio, which now offers new fittings and a new type of adapter that was unknown prior to the project. This way Eaton has conquered even more space with this cabin tilting application and the customers (OEMs) have an alternative and homologated supplier to purchase from. Financially speaking, the project's sales income may vary from US$800,000.00 to US$1,300,000.00 worth during the following supplying years

Política fiscal e dívida pública no Brasil: uma análise para o Período 1994 2008

The paper presents a study of fiscal policy and public debt in Brazil from 1994 to 2008. We assert that fiscal policy in Brazil was conducted in accordance with a new macroeconomic model, and that the measures adopted in that framework resulted in the construction of a new fiscal model. The fiscal policy in this new system has the main role of debt sustainability, with a suitable revenue and spending policy, conducted to achieve the goals of a positive public sector primary result.

Serviço de valor adicionado para venda de produtos na TV universitária: proposta de um modelo de negócio complementar

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC