Novos Movimentos Sociais Classistas

Este artigo examina a relação entre a orientação ideológica adotada por um conjunto de movimentos sociais que recolocam no debate o seu pertencimento de classe, concluindo que o adjetivo classista se aplica apenas àqueles movimentos cuja retórica identifica este pertencimento com o lugar ocupado pela base social nas relações sociais de produção.

Contrato, moral e política em Rousseau

The aim of this paper is to show how the contract joins with moral and politics in Rousseau's Social contract. The contract denatures and changes human nature when human being becomes social. With this change, moral and politics arouse. Moral is the condition of liberty and politics becomes on the field of consent and rhetoric.

O leitor machadiano das crônicas da Gazeta de Notícias

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

O homem e o desenvolvimento humano nos discursos de Aristóteles e John Dewey

Pós-graduação em Educação Escolar - FCLAR

Cícero em cena: um estudo retórico-semiótico de As catilinárias

Pós-graduação em Estudos Literários - FCLAR

Autoeficácia de professores do ensino fundamental: um estudo a partir dos memoriais de formação

The practice of teaching is a complex, dynamic and challenging. Several obstacles are faced by educators, among them, excessive workload, classrooms with large numbers of students, reducing the support team manager etc. These experiences call into question the belief that such teachers have in their own ability to teach and motivate your students, including those with the greatest difficulties. Studies show that this belief, called self-efficacy, mediates the action of teachers and are related to the goals, persistence and motivation of teachers. The teacher self-efficacy is formed by direct experience, by observation, persuasion and psychophysiological states. The objective of the study is to identify aspects of the formation of self-efficacy teacher in-service teacher. This is a documentary study, after online search using the keywords memorials training and school as keywords, was found eight jobs at the State University of Campinas, two of which were dropped from the analysis due to not meeting the pre-established criteria. The data were organized into spreadsheets for analysis specifically designed for the study, considering the theoretical framework proposed by Bandura (1997) and Tschannen-Moran & Woolfolk Hoy (2001). The results indicate that family support throughout schooling, the role of teachers as models from basic education and teaching experiences are widely cited in memorials analyzed. These results offer from further reflections, indicating contribute to discussions on the formation and performance of teachers regarding the ability to teach, especially in the early years of elementary school

Determinantes da expansão da soja transgênica no Brasil

O presente trabalho procura descrever o histórico e a trajetória percorrida pela soja em sua expansão pelo território nacional, considerando a utilização da soja transgênica. Explica quais diferenças e melhorias a soja transgênica apresenta em comparação a soja convencional, discutindo-se a liberalização ou não do uso e consumo de produtos derivados de transgênicos. Expõem ainda, quais foram os fatores preponderantes para a escolha do uso dessa técnica: a rede de persuasão e controle criada e coordenada pela Monsanto e a redução do custo de produção, através da diminuição do uso de herbicidas

Análise dialógica do discurso publicitário

From the questions raised by Bakhtin Circle, especially those intended to gender and dialogue, this work aims to study the relationships of meaning that are established between the statements present in commercial advertising discourse. For each sphere of production, circulation and reception of discourses, genres are appropriate, therefore, all discourse requires a different choice of language resources, which determines, among other things, the style of the message. The advertising genre, a genre characterized as complex, as it works, reframes and incorporates primary genres, has the central objective of building the next one idea being to buy something more frequent. This process occurs mainly through the use of persuasive speeches, compelling, authoritative, imperative and seduction. Our goal is to analyze an advertising piece, discussing how the resources used in advertising participate in the process of enunciation and persuasion and the manner in which the voices of others (previous authors, recipients hypothetical ) mingle with the voice of the subject's explicit enunciation. (Bakhtin, 2010, p. XXVII). Thus, based on Bakhtinian studies, we will think about the relation of the dialogical voices raised in question in advertising, and attend to the role of the other, with his active responsive understanding, how to be active and modifying agent

Concepção de infância em comerciais infantis de emissora de tv aberta

With the growing market for advertising geared towards the infant public, inserting since small children in the capitalist world with his powers of persuasion, raises concerns in knowing what are the subjective messages that advertisements are transmitting to them. The television since its appearance has the power to normalize and regulate society imposing the mode of life and how they should act, think and dress. Starting this strand to analyze the influence of television on society, this work explores the current advertisements for children to check whether messages meets reality, or have an ideological conception of the world, focusing, besides consumerism, the relationship about the issue of gender of being male and being female

Laboratório de anatomia: um espaço para a construção de sentidos sobre o corpo humano pelos escolares?

A busca de compreensão da complexa dinâmica envolvendo os processos interativos entre professores e alunos tem motivado o desenvolvimento de pesquisas relacionadas a padrões de interação em sala de aula e suas consequências para o no contexto do ensino e da aprendizagem. Este trabalho sistematiza e analisa os conteúdos tratados, bem como as questões levantadas por uma monitora de um Projeto de Extensão em Anatomia Humana e alunos de ensino médio durante as atividades realizadas na bancada do sistema excretor-reprodutor em um laboratório de Anatomia Humana, além de identificar as classes de abordagens comunicativas presentes nessas interações. A ênfase em aspectos morfofisiológicos dos sistemas humanos, assim como a opção por um estilo de trabalho baseado na argumentação retórica, adotado pela monitora, renegou a um segundo plano tanto a interatividade quanto a dialogicidade como padrões de interação neste contexto estudado

O mito nas Heróides de Ovídio: epístola I (De Penélope a Ulisses)

The objective of this work is to carry out a study about some aspects of the myth in the book Heroides, written by the Latin author Ovid (43 b.C. – 17/18 A.D.). To do so, this study will focus on the Letter I (“From Penelope to Ulysses”) approaching not only the stylistic issues of the elegiac genre, but also, studying them in connection with the epistolary subgenre. Departing from some biographical remarks about the author and from studies made by scholars about this poet, this work seeks to address the myth and certain little explored features of this genre, as the use of rhetoric

Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

Parábolas e projeções nas crônicas de Rubem Alves

Esse trabalho tem como objetivo analisar algumas crônicas do escritor Rubem Alves à luz da Moderna Linguística Cognitiva. Para tanto, será utilizado, em termos funcionais, o princípio da “presença” da Nova Retórica e, em termos cognitivistas, a Teoria da Integração Conceptual (Blending). A partir da análise do corpus foi possível compreender melhor como esses textos acabam sendo não apenas leitura de entretenimento

A influência da mídia para crianças de educação infantil

It is through the media that information is transmitted, both educational or noneducational. Among the various forms of media there’s television, as one of the means of communication most used since the 50’s. Most of the time, television displays images and words to reach the target audience, something that is done in a simple, but often appealing way. Media is present in our daily lives and takes a significant educational role in the constitution of subjects. That is to say, the persuasive power of television is amazing, in order to influence children in their habits and their ways of thinking and acting. It was intended to discuss in this paper the influence of media on kindergarten children. For this, the historic rescue of television in Brazil was presented and also its trajectory to the present day and the power of media on children in preschool

Newsgames – jogando o jornalismo: categorizações do conceito e estudos de caso da revista Superinteressante

This work aims to investigate more deeply the concept of Newsgame in order to map essencial features for this new type of media product. Based on several examples, we will analyze the different ways in which a game can behave journalistically. We shall seek the author who coined the term “newsgame”, Gonzalo Frasca, and other international authors, based or not on the first, that attempt to point out limits for these electronic games that aspire Journalism. Some models are harsh, while others are more embracing, but all are intended to achieve a new paradigm in communication that releases itself from static representation stemmed from analog media and ventures into the potential of simulation brought from the digital platform. Examples of newsgames and its theories set forth herein also include Brazilian cases, which we will try to prove to be the most laymen on the subject