Taxonomia das espécies brasileiras de Lauraceae coletadas por Carl Friedrich Philipp Von Martius de 1817 a 1820

CARL FRIEDRICH PHILIPP VON MARTIUS foi um naturalista alemão que visitou diversas regiões brasileiras, sobretudo a região da Amazônia. Este veio ao Brasil junto com a comitiva da Arquiduquesa Leopoldina da Áustria, que aqui vinha se casar com o Príncipe Herdeiro D. Pedro de Alcântara, futuro Imperador do Brasil. A sua viagem pelo Brasil teve início em 1817, no Rio de Janeiro, e término em 1820, na região amazônica. Estima-se que coletou amostras de cerca de 7.200 espécies de plantas, que foram base para a produção da Flora Brasiliensis, editada inicialmente por ele, com a colaboração e edição póstuma de AUGUST WILHELM EICHLER e IGNATZ URBAN. Esta obra monumental foi publicada entre 1840 e 1906, com a participação dos mais eminentes botânicos europeus da época, que realizaram os tratamentos taxonômicos de 22.767 espécies brasileiras, na maioria angiosperma. O tratamento das Lauraceae ficou a cargo do botânico suíço CARL DANIEL FRIEDRICH MEISSNER. Dentre as espécies de Lauraceae constam 64 táxons com indicação de coletas realizadas por MARTIUS. Tomando-se por referência o tratamento de MEISSNER, bem como as demais opera principes, o presente trabalho teve como objetivo a atualização taxonômica das espécies de Lauraceae coletadas por MARTIUS no Brasil. Para tanto, foram verificadas as coleções dos principais herbários europeus e norte americanos, com base na literatura especializada e nos bancos de dados disponíveis. Através de imagens em alta resolução dos espécimes, esses foram confrontados com os protólogos e revisões dos gêneros. Desta forma, os tratamentos das espécies envolvidas foram conduzidos com a verificação do status taxonômico das mesmas, suas sinonímias, nomes atualmente aceitos como corretos, bem como sobre as tipificações relacionadas. Sempre que pertinente, foram feitos comentários sobre as coleções e sobre problemas taxonômicos e nomenclaturais detectados. Com este trabalho...

Branding, Storytelling e Relações Públicas: as histórias estabelecendo relacionamentos entre marcas e consumidores

This paper related the concepts of Branding and Storytelling with the purpose to demonstrate how stories can help the mark set up a solid relationship with their public. As we speak of a relation that involves communication processes, the ideas conveyed in this paper seek demonstrate to the professionals in this area, in especial way, the public relations, that the Storytelling could be a very important tool to the process of management of the mark. Before it get into this point, some characteristic and changes of the society and of the cosumers, to evidence news challenges that up-to-dates organizations have to face. After present this context, it moves in the direction of the understanding of the concepts of mark and branding, related those with the activities of the public relations. The marks are introduced in this paper as icons that have a virtual memory able to transmit emotional burden and meanings for the consumers. To finilize this, it introduces the concept of Storytelling and you’re applicability in the organizations, especially in branding process. Your contribution is very important as we see in the stories that are able to get the attention of many

A presença das mulheres nas ciências exatas

Most well-known and studied names in schoolbooks are men's. It gives one the idea that the world of numbers does not belong to female individuals. In order to verify that this thought is a misconception, a research is carried out about women who, despite all prejudice, have faced many adversities, leaving us many contributions on exact sciences and being relevant until the present date. Nowadays, there is not as much sexual discrimination. Women’s under-representation in exact sciences is due to other motives, such as issues of choice and the option of part-time jobs for professional/familiar balance. Maybe because of this, women have little acknowledgment, as it can be seen in Nobel Prize, where of its 851 awards, only 44 were for women. They are present at different degrees of education, such as licentiate graduation, bachelor’s or master’s, but still outnumbered. The number of female graduates was higher than male’s, according to collected data from Mathematics licentiate graduation Department from 2000 until 2012 in UNESP, Guaratinguetá campus

Comunicação digital, relações públicas e gestão de marcas: Interatividade e relacionamento como ferramentas de branding

This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

Língua wauja (arawak): uma descrição fonológica e morfossintática

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O citar no Twitter: o caso de Clarice Lispector

The phenomenon of the World Wide Web, the Internet, has revolutionized the way we live in a contemporary relevance. The relationships among people have changed since the media also changed: the cyberspace has been established as an important vehicle of communication in which different languages, cultures and peoples coexist. Within the virtual space there are several fica possibilities for communication, interaction, fun, knowledge etc. Everything happens extremely quickly. An interesting example of that are blogs that, to survive virtuality, require constant updating. It has become interesting to notice the factor of personal expressiveness taking a new shape in the context of network, before being seen in elements such as diaries, poetry, artistic production or debate. The chances and, thus, the need to find people to interact and to share interests has taken a gigantic proportion, and, in this way, sources of audiovisual and reading activities are always in vogue, being shared every second. Blogging can be about different subjects, but what is perceived on all blogs is the strong trace of written text is always presented. Twitter has established itself as a microblogging network for the expression of dynamism, information sharing and interaction. Thus, it was interesting to approach the manner language is expressed in these microblogs thinking about the way that literary discourse is constructed when is seen, on quotations, in the context of this social network: Twitter. Being able to attest the great increase on the occurrences of quotes from different literary genres, it was useful to pay attention to this fact. In Brazil, Twitter has thousands of users, fans and readers, that rewrite and quote authors. The number of quotations is so abundant that it has popularized several Brazilian writers, such as: Clarice Lispector and Caio Fernando Abreu; authors that are frequetenly quoted. So, we made usage of semiotic studies of the French line. In...

Evolucionismo linguístico: um paralelo entre evolucionismo biológico e mudança linguística

The comparison between linguistic change and biologic evolution is a subject that has caused and still causes much controversy among linguists and other academics that see, in this parallel, problems related to similar attempts in the nineteenth century by Social Darwinism, which approached the biological evolution with social and cultural development of a people. However, this paper aims to show that today this parallel is not built in the same way as was done before. Names like William Labov, Salikoko Mufwene, Jonathan West and Hildo Honorio do Couto in linguistics; Charles Darwin in biology; and Tom Ingold and Clifford Geertz in anthropology, showed that areas of Humanities, such as linguistics and anthropology, and of Biological Sciences, as phylogeny and genetics, are likely to be worked together by the great similarities between processes that compose them. Thus, based on the writings of these authors and some others, this paper presents this theme’s controversy; it shows the similarities between characteristics of languages and species; it seeks through the concepts MA Mental, MA Social and MA Natural of the languages (coined by Couto on Linguística, ecologia e ecolinguística: contato de línguas) to develop ideas of how it is possible to think the language change in the light of Darwin's concept, Natural Selection; and finally, it shows that the parallel theme is rather productive, based on the texts and discussions presented in the whole paper, and that the controversy has been being dissolved with more and more people working on the parallel between language and species

A música em As Báquides, de Plauto: tradução e análise dos cantica

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Referência e code-switching: traços de singularidade na linguagem de uma criança bilíngue

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Danças urbanas no Brasil: relatos de uma história

This research is a short article about urban dances in Brazil, about how did it came and became popular here, and also it will discuss about the different nomenclatures that exists nowadays: street dance, dances from street or urban dances. As a bibliographic reference, a research was made about the history of those dances in an international context, the creators and all the elements that consists the Hip hop culture: Break dance, grafitte, MC and DJ. The research methodology is characterized as a qualitative, it search for information that can be deeply studded, and the method used was history telling, which prize and brings up the man memory of the facts. The interview was also used as a tool in a previously elaborated script with open questions, so the interviewees could answer their own way and talk as much as they need about the issue. The analyze was made using the Bardin (2009) method. The interviewees are very important at the Hip Hop scenario because their lives were dedicated to the research about urban dances and the Hip Hop culture. During the interview they told how they started to dance and that their first contact with urban dances was made by watching movies that came to Brazil in the eighties. Michael Jackson has also contributed to spread this urban dances at that time with his videos. The main goal of this research is to tell the history of the urban dances, how did they got here, who brought it and how it has spread in Brazil. It justify itself during the fact that exists just a few researches in a scientific way that study this issue, thus the history importance that this contents is to the urban dances in Brazil. My conclusion of this article is that the history has many different ways, a lot of names, and that the urban dances in Brazil has began in many different places at the same time, by films influence that has promoted the styles that had came here in the eighties

Confidências: os ensaios críticos de Kate Chopin

Between 1894 and 1899 Kate Chopin (1850 – 1904), one of the main exponents of American Realism and Feminism, published seven critical essays in newspapers and journals. To this number, it might be added the sketch ―Confidences‖ and the two first entrances of Impressions, her second diary, totalizing nine texts. These texts unveil a refined critical spirit, an outspoken and edge-cutting style in writing, sometimes sarcastically merciless, and an eager reader, all of them aspects that would be put into practice by the Feminist criticism expressed in the author‘s novels and short stories. To introduce and briefly discuss these essays are the main purposes of this paper.

Variação e mudança lexical no português brasileiro do século XX: um estudo descritivo-comparativo

In this article, we analyze only the processes of lexical expansion related to the reuse and recontextualization of words. We selected 50 names of animals in Brazilian Portuguese (PB). These words were found in two dictionaries and only the definitions connoting human actions and attributes were used. Through this study linguistic principles that are practically consensual were confirmed. We highlight the polissemic phenomenon as one of the factors that most contribute to the economy of the linguistic system.

A brasilidade no jornalismo de Revista Nacional: uma análise do discurso das revistas Veja e Época na copa do mundo de futebol de 2014

O presente trabalho buscará verificar a noção (ou as noções) de brasilidade no jornalismo de revista nacional - e como essas noções contribuem para a construção (e a reafirmação) de determinados discursos acerca da cultura e da identidade brasileira. Analisaremos os discursos das revistas Veja e Época em textos (veiculados entre novembro de 2013 e novembro de 2014) a respeito da Copa do Mundo de Futebol de 2014. A pesquisa partirá de fundamentos da Análise do Discurso (AD) Francesa e de uma concepção intercultural de sociedade (que enxerga as relações sociais como processos de negociação de conflitos culturais entre os grupos sociais). Pretende-se mostrar de que forma os discursos das revistas repercutiram a noção de brasilidade -se de maneira homogeneizadora, ou se de maneira plural- nos textos a respeito da organização do país para o megaevento, bem como nas reportagens a respeito do desenvolvimento do torneio em si. Indicaremos a influência da ideologia na produção discursiva (textual e imagética) dessas revistas quando abordam aspectos da cultura e da identidade brasileira nos textos sobre o Mundial - especialmente, quando tratam de nossa alteridade, a partir de uma perspectiva hegeliana de inferioridade da cultura latina em relação à cultura europeia. Ademais, indicar-se-ão algumas noções de brasilidade construídas pelos principais nomes da historiografia nacional do século XX - noções, essas, que revivem no discurso jornalístico sobre o Brasil e os brasileiros

Relações de Gênero, memória e identidades no Brasil do século XX

Gender relationships focusing on homages to the women of Assis (a town in the center-western region of the state of São Paulo, Brazil) between 1959 and 1994, are discussed. Homages, expressed in monuments, street names, city squares, schools, libraries, Cultural Centers and other places, are based on the activities of women who benefitted the community. They feature lawyers, politicians, journalists, teachers and common citizens that exceeded their personal limitations and conquered a place acknowledged by society (politically invested) so that their names may be inscribed in the city´s public places. However, acknowledgement of female contributions in the construction of the city is not projected at the same pace or speed as that of males who compose the gallery of ‘remembered men’. This fact brings forth the following questions: If the naming of public places were for decades based on gender, what had changed by the end of the 1950s for such a redefinition? What is the true meaning of such homages? Who are these women and what do they represent?

Historiografia de espécies da família urticaceae coletadas no Brasil e depositadas nos herbários de Kew, New York e Paris

Pós-graduação em Agronomia (Horticultura) - FCA