Gestão Estratégica: a toxicomania organizacional e a naturalização do sofrimento no trabalho

The general purpose of this study was a reflexive-theoretical analysis, based on the authors of Psycho-Sociology, seeking to understand how to establish working relationships in organizations considered strategic in the contemporary world. To do so, we identify the strategies that these organizations use to hold the individual in theirs meshes of power, emphasizing the effects of the psychological dynamics and the illusion of “drug organization”. Finally, we elucidated some of the major diseases related to working in organizations with strategic management model, which reflect the violence imposed by managerial policy that promotes a moral harassment and naturalization of suffering at work.

Trajetórias de mudança dos predicados acabar, acontecer e começar sob perspectiva discursivo-funcional

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Internacionalização organizacional e cultura: as relações públicas no processo interno de mudança

The ever more interconnected and competitive markets have contributed to the increase in the number of companies seeking mergers and acquisitions, as they undergo significant cultural dimensions that can influence the success of an organization. This study analyses how the process of change can happen, considering the importance of culture, the complexities of the internal public and the interaction between professionals, with the aid of Public Relations. The analysis is grounded on theoretical principles concerning intercultural communication and the role of the professional as a manager of communicational barriers. It also recommends the application of storytelling as an organizational strategy in order to mediate potentially conflicting changes that could be facilitated with the work of Public Relations

Fazer ciência, fazer história: a sociologia da mudança social de Florestan Fernandes e de Costa Pinto

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Rumo à gestão estratégica de recursos humanos? Estudo de caso em uma organização pública paulista

This article aims to analyze the use of human resource practices in a public organization in Sao Paulo. In this paper we try to answer the question: is the human resource management in the organization Y compatible with the new strategic issues this area? We adopted a qualitative approach, through case study. The primary data were obtained through interviews and secondary data were obtained through analysis of information and documents provided by the studied organization as well as direct observation of organizational routine. The results indicate that, despite the organization uses the term strategic human resources management, it is focused on legal and operational issues. The human resource practices are not integrated and some practices do not exist (career plan and training). Thus, it is believed that if the organization adopts some of the improvements suggested in this article, it will be walking toward a more strategic human resource management entering in the new public management.

Pós-graduação em Comunicação Estratégica: uma contribuição multidisciplinar na busca da capacitação organizacional e do compartilhamento de significados entre universidade e mercado

The present study scores postures, approaches and themes to permeadt discussions and the process of construction of Course Specialization of communication at the Faculty of architecture, arts and communication (FAAC) of Universidade Estadual Paulista (UNESP), Bauru, SP, highlighting the difficulties and the paths chosen in search of professional qualification together organizations. Presentation the investigative process, market over demands from the perspective of organizational communication, to try to understand the multidimensional abilities that the course should provide. Finally, it establishes some modules and thematic for the course, intending to reflect the diversity of communicative functions, which are in the highest capacity of human beings, that is to create your reality and interfere in the direction of society.

Mudança curricular e a construção do conhecimento pedagógico do conteúdo na educação física

To understand how teachers deal with curriculum change proposals, and how their professional knowledge are involved in this process, is critical in order to understand the impact of these changes in pedagogical practice. From L. S. Shulman’s typology of teacher knowledge, we aimed to describe and interpret how a Physical Education teacher deals with the pedagogical content knowledge when developing a theme from Curriculum Proposal of Physical Education from the State of São Paulo (PPC-EF). A case study was conducted with the use of semi-structured interviews and classroom observation. The teacher made adjustments at the approach and activities suggested by the PPC-PE, mobilizing several teacher knowledge, and her autonomy was not removed. On the other hand, difficulties in relating “theory” and “practice” indicate the need for construction of pedagogical content knowledge to better direct the learning of students to the critical appropriation of movement culture.

Formulação estratégica: teoria do planejamento e do posicionamento e um estudo de caso da JBS

A competição nos mercados, o fácil acesso a informação tornou a estratégia, nas últimas décadas, um campo de estudos e de essencial importância para o crescimento e desenvolvimento das companhias, um aliado para a empresa se diferenciar no mercado, conseguindo destaque e atingir seus objetivos, minimizando riscos. Esse artigo tem como objetivo, demonstrar duas correntes de formulação estratégica, sendo uma teoria do Posicionamento, tendo como principal mentor Michael Porter, e a segunda a teoria do Planejamento, sendo Chiavenato como principal autor. Após isso, será caracterizado o setor do Agronegócio brasileiro, que possui um papel fundamental no cenário econômico nacional, que irá subsidiar a análise estratégica e estudo de caso da empresa JBS S.A. O objetivo final é entender o processo estratégico da empresa e caracteriza-lo de acordo com as teorias apresentadas

Redes sociais digitais e a comunicação interna: manual de conduta como ferramenta estratégica para as organizações

Pós-graduação em Comunicação - FAAC