Gestão de marcas e relações públicas: o papel da propaganda de relações públicas na construção e manutenção da imagem institucional

The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

Acervo lúdico do CPA: organização, classificação e manutenção

We know that play is directly linked to the development and growth of the child. Thinking in this context, were created recreational spaces, more known as playrooms or toy libraries. This research seeks to understand the playful objects used in more visits with children, realized CPA, FC UNESP - Bauru. Therefore, it was necessary to identify the objects necessary to the demands of users of CPA, they were psychology trainees, fellows extension projects, graduate students, teachers and the subjects treated population served. Composed over 1000 objects, the collection must be appropriate to the needs of the CPA. The research in question is characterized as a case study, is related to our shares a scholarship project Playing in the Center for Applied Psychology - CPA, held in the collection playful and Toy CPA, FC UNESP - Bauru, used, in this case, as a field for this research. Watching the playful collection, daily, some questions have arisen about this space became in this study. The data collection period was from September 2011 to September 2012. As an instrument for data collection was mounted a notebook control in order to check the movement of the objects of the collection, also applied a questionnaire to teachers and trainees working in the CPA. At the end of the study we can say that the symbolic games and rules are the objects that are related to care provided in the CPA because of its capabilities to assist in various aspects of the development of children, with the most frequently used symbolic games with children aged 2 to 7 years and the games rules with children aged 7-12 years or more

A aplicação da teoria do lean seis sigma na prestação de serviços no setor agrícola

This thesis aims to analyze the applicability of Lean Six Sigma and DMAIC to improve processes focused on agriculture. We discuss the origins of each system separately, Lean Manufacturing, the Toyota plants in Japan, and Six Sigma, by Motorola in the U.S., and then appears to merge them and can meet their complementarities and synergy between their tools. Finally, we describe a case study focused on the harvesting department, applicable to all types of manuals crops, covering the production of fruits, vegetables and greens. This study shows the ability to reduce costs, increase productivity and elimination of defects that the methodology developed with the fusion of Lean Manufacturing with Six Sigma allows

Utilização do método de tomada de decisão multicritério PROMETHEE II para priorização do plano de ação de redução de custos de manutenção

In the last years, the maintenance took an essential role inside the productive system. Plan and manage the maintenance actions in an efficient way, are vital activities for higher production availability. This paper presents an application of a Multicriteria Decision Analysis method in a chemical industry, willing to priories a plan action for the reduction of the maintenance cost. The method used was the PROMETHEE II, with it the results were obtained through the softwares Microsoft Excel and Decision Lab

Estabelecimento de rotinas de operação e orientações de manutenção para a planta termelétrica do DEN/FEG/UNESP

Steam generation plants have several industrial applications, being important for the national and global energetic matrix. Operational knowledge of steam plants is extremely important to forming a Mechanical Engineer. The facilities from Faculty of Engineering of Guaratingueta have a no operated steam pilot plant, named Thermal Machine Lab. Nowadays, the Energy Department from the faculty cannot explore this lab for its classes, even being essential to consolidate the theoretical concepts with tests simulating industrial applications. The goal of this project was to restore the operational condition of equipment of steam laboratory by fixing the equipment, and creating operational scripts for them. In a close future this lab could be used for classes, research and other applications

Manual de procedimentos técnicos para manutenção preventiva em empilhadeiras na área de prestação de serviços

The service area is in full development in the world, and it is proven the benefits of outsourcing services to large companies, which deliver services and manufacturing experts can focus only on production of their products. In the case of cargo handling is no different, many factories hire specialized companies to reduce fixed costs and factory overhead. And with the intense competition in the market, service providers are increasingly seeking to reduce costs in order to offer services at competitive prices. So if we see a growing need to train its employees to perform services faster and with better quality. In this work, will be a handbook of technical procedures for preventive maintenance, as well as a catalog of parts required to perform the same for Toyota 8 Series forklifts. Will be developed also tools to control and carry out the preventive maintenance of these trucks, such as Check-list and a manual of tools needed for each procedure. The results show that service quality has improved considerably and the cost of wrong parts decreases more than 15%

Análise da aplicabilidade da ferramenta FTA no estudo de falhas de manutenção em uma indústria

The competitiveness in the industrial sector is increasingly fierce. In this context, the quality of maintenance is often neglected due to the sense of urgency that arises in these companies. Thus, it becomes increasingly necessary to use tools of Reliability Centered Maintenance to assist in managing maintenance effectively and efficiently, and directing resources .This study aims to evaluate the use of the fault tree to identify critical paths in the maintenance sector in an industry. The proposal is uses the tools of Reliability Centered Maintenance (MCC) for the collection, disposal and prioritizing causes problems in the transport industry. The study has its focus on the theoretical foundation of problem solving methods and techniques to identify the root causes, using the fault tree

Avaliação da importância de habitats secundários para a manutenção de abelhas silvestres em áreas agrícolas

Pós-graduação em Ciências Biológicas (Zoologia) - IBRC

Manutenção da prática de atividade física e indicadores hemodinâmicos, metabólicos e inflamatório em adultos: análise transversal e coorte de 12 meses

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Análise de genes envolvidos na neurotransmissão, formação e manutenção sináptica em indivíduos com transtornos do espectro do Autismo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Gestão da Manutenção Centrada na Confiabilidade em Pontes Rolantes

The objective of this work is to perform a study applying the methodology of Reliability Centered Maintenance - MCC to a group of cranes belonging to Amsted -Maxion in Cruzeiro - SP. The work consists of a presentation of maintenance, the reasons why more and more people worry about maintenance, making a presentation on the types of maintenance, its peculiar characteristics and then do a study where you identified the functionality required by the equipment under study, identified failure modes and their probable causes, and then detail the effects and consequences of these failures. With that evaluate the criticality of these failures and identify the most significant consequences that affect safety, availability or cost of equipment operation and allow a selection of the most appropriate tasks for the identified failure modes. We will also present best crane equipment, its main components, verify that there was or not improvement in the machine after the application of MCC and make a current analysis of maintenance in Amsted -Maxion

Elementos de manutenção de transformadores de potência

The intended purpose of this paper is to present the main commissioning tests for power transformers and the most used techniques in industrial segment, it is also discussed your results and consequences in the equipment’s normal operation. Also in this text, it is given specific information concerning a maintenance plan compatible to power transformers, with elements of preventive and predictive maintenance, exposing essential components, tests and the regulations current, showing how analyze and interpreted the results from this maintenance resources. Also in this paper is submitted the economic impact of damage to transformers and how the correct maintenance method can minimize them. The objective of this text is demonstrate the importance of the equipment and the benefits of proper maintenance, much of in financial terms as in electric system reliability

Implementação da metodologia lean manufacturing em uma linha de produção por meio de certificação interna

To the companies maintain competitive in the market, they need continuous improvement in quality and productivity. This continuous improvement can be achieved through lean manufacturing tools. The idea of lean manufacturing is to map the flow to identify the processes that don’t add value in the final product, according the customer specification, in others words is eliminate or reduce the waste on the production flow. However the implementation of lean manufacturing is not so simple and involves the resistance of the employees, lack of training and the lack of knowledge to make the implementation. The objective of this study is determinate the good practices and difficulties found by a multinational company in the field of healthy that aims implementing the Lean Manufaturing through an internal certification. The methodology used to approach the problem is a case of study that analyzes the information introduced through discussion made by a semi structured interview. The case study describes the steps to get the certification, involving the concepts of 5S, balancing, standardization and routine management. The literature and the study case showed that the good practices, such as productivity increases, safety level increases and the machine stability were accomplished, but the majority difficulties was found in cultural factors and planning. Some recommendations were proposed to the others companies, such as the elaboration of a qualification matrix and the review of the activities chronogram during the implementation. The way that the company found to implement Lean Manufacturing concepts was a creative method to show to everybody the objective and the target to be accomplished and is one way to recognize the effort through the certification

Aumento de produtividade em uma célula produtiva com processo de usinagem utilizando conceitos Lean

In the current competitive and global scenario, companies in search for solutions that become the production every time more efficient is increasing and at the same time cost reductions and cost eliminations are becoming increasingly evident and needed. In an attempt to improve production, this work aims to compare benefits obtained using principles of philosophy Lean Manufacturing in an productivity growth of a cell from an auto parts sector industry. For that purpose it will be studied the history, the concepts and the tools of philosophy Lean Manufacturing, thus using the as a business-strategic tool to accomplish goals that the company expects to get greater competitiveness and quality. The efficiency of philosophy Lean Manufacturing was already confirmed through applying the concepts in the process which has been improved inside an auto parts sector industry. At last, comparative analyzes showed benefits obtained with the use of Lean Manufacture tool called VSM, Value Stream Map, which translates the Value Stream Map of a particular family of parts as the identification, minimization and elimination of waste identified

Efeito do recobrimento de filmes de carbono tipo diamante depositados a plasma na manutenção do torque de parafusos protéticos

Pós-graduação em Odontologia Restauradora - ICT