Comunicação organizacional: um estudo de caso da agência de propaganda da FAAC - UNESP

A área de Comunicação Organizacional e Assessoria de Comunicação é pauta de discussão nas empresas e, atualmente, segundo a FENAJ (Federação Nacional dos Jornalistas), no mercado de trabalho é uma das que oferece maior número de vagas para jornalistas. Porém, na academia essa área é pouco estudada e discutida por ser uma tendência recente. Visto a necessidade de pesquisar e aprofundar conhecimentos sobre assessoria, esta pesquisa se propõe a levantar conhecimento teórico sobre Comunicação Organizacional, Empresarial e Assessoria de Comunicação, fundamentando-se principalmente em Juarez Bahia, Arthur Ferrareto e Elisa Kopplin, Francisco do Rego, Roberto Neves e Paulo Clemen para posterior análise da área de assessoria da Agência PropagAção, projeto de extensão da FAAC/Unesp cuja discente é integrante. Como a área de Assessoria de Comunicação da Agência ainda está em estruturação, os conhecimentos teóricos abordados nessa pesquisa serão aplicados com o objetivo de criar novas estratégias de comunicação interna e externa, resultando em um plano de comunicação mais eficaz do que o usado atualmente pela Agência

A Escola nacional de Informações: a formação dos agentes para a inteligência durante o regime militar

Pós-graduação em História - FCHS

Análisis organizacional del partido de la democracia social brasileña en el estado de San Pablo (1988-2006)

The article represents a theoretical and methodological approach to the analysis of organizational dynamics of political parties today, based on a study of the Party of Brazilian Social Democracy (PSDB) in the State of Sao Pãulo (period between 1988 to 2006). It is hypothesized that the structure and the institutional rules of a particular party, or even their election results, are insufficient to explain the inner workings, such as the role of party organization in the electoral system. An approach that articulates the relationship patterns, election results and posts held in the party, identified the factors that explain the political capital that circulated within the party and ensured its organizational dynamics over the period analyzed.

Um estudo de caso sobre a importância da comunicação organizacional nas instituições privadas de ensino superior (IPES)

Estudo sobre a importância que a comunicação organizacional exerce no âmbito das instituições privadas do ensino superior. Entende-se que a comunicação organizacional vem ganhando espaço neste segmento e diferentes estudos contribuem para a compreensão sobre sua função estratégica e integrada. Para tanto, foi realizado um estudo de caso cujos resultados poderão promover uma reflexão mais aprofundada sobre o tema. Percebeu-se que apesar da sua importância, ainda é necessário que as IPES criem e incorporem uma política de comunicação organizacional à sua gestão universitária.

Gestão Estratégica: a toxicomania organizacional e a naturalização do sofrimento no trabalho

The general purpose of this study was a reflexive-theoretical analysis, based on the authors of Psycho-Sociology, seeking to understand how to establish working relationships in organizations considered strategic in the contemporary world. To do so, we identify the strategies that these organizations use to hold the individual in theirs meshes of power, emphasizing the effects of the psychological dynamics and the illusion of “drug organization”. Finally, we elucidated some of the major diseases related to working in organizations with strategic management model, which reflect the violence imposed by managerial policy that promotes a moral harassment and naturalization of suffering at work.

Estudo normativo do R-2: teste não verbal de inteligência para crianças

This study presents the standardization of the R-2 Non Verbal Intelligence Test for Children conducted at the city of Assis – SP, Brazil, and compares it with the São Paulo city standardization. The sample was composed by 559 children, between 5 and 11 years old, half of each sex, students from Assis city, randomly selected according to their proportion in private and public schools. Results indicate differences between ages and school types, but not between sexes. Percentile norms were established for the total sample at each age. The comparison of Assis and São Paulo city children reveals significant differences and Assis' results slightly higher. The conclusion is that R-2 Test is appropriate to cognitive assessment of Assis children, suggesting the use of new norms for this region.

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

A investigação apreciativa como metodologia participativa e as suas possíveis interfaces com comunicação organizacional: um estudo de caso na Nutrimental

This work aims to present Appreciative Inquiry as a participative methodology and seeks to establish possible relationships with organizational communication. For this, we make a literature review about topics such as participation, participative planning, appreciative inquiry, it's basic concepts, it's methodology and possibilities. It also presents the fundamental concepts of communication and organizational culture and public relations, searching to highlight the perceived interfaces through the interrelation of concepts, the main references, authors such as Demo (1999), Gandin (1994) Brose (2010), Cooperrider and Whitney (2006), Varona (2004), Bordenave (1999), Kunsch (2002) and Marchiori (2013). In order to verify the applicability of this methodology, this paper also develops a qualitative study, using the technique of indepth research with the first Brazilian organization using Appreciative Inquiry: Nutrimental, a food company. The results of the application of AI in the organization are presented and then seeks to make the possible connections with the concepts of communication and organizational culture

Varejo e inteligência competitiva: um estudo exploratório sobre a função do relações públicas

The present work this is an exploratory study on the retail, considering its importance in the Brazilian economic scenario, in order to analyze their challenges in their different formats. This study emphasizes the importance of Competitive Intelligence area to complex sectors such as retail, and verify the professional skills of PR to act in this context, considering their academic training and skills developed in this process, focusing on his multidisciplinary approach to manage actions in strategic areas

Internacionalização organizacional e cultura: as relações públicas no processo interno de mudança

The ever more interconnected and competitive markets have contributed to the increase in the number of companies seeking mergers and acquisitions, as they undergo significant cultural dimensions that can influence the success of an organization. This study analyses how the process of change can happen, considering the importance of culture, the complexities of the internal public and the interaction between professionals, with the aid of Public Relations. The analysis is grounded on theoretical principles concerning intercultural communication and the role of the professional as a manager of communicational barriers. It also recommends the application of storytelling as an organizational strategy in order to mediate potentially conflicting changes that could be facilitated with the work of Public Relations

Relações entre o comprometimento do trabalhador e as políticas de gestão organizacional em tempos atuais

The present scenario of the employment market, demands an increasing commitment from employees based on one’s potential to offer the often required skills for companies who desire to hold on to a competitive position in its business segment. Studies about the relationship between commitment and the management polices demonstrates that many organizations are still neglecting the importance of their intellectual resources by applying some measures which result in a dangerous psycho-social environment and a decrease in the employee’s commitment. However, some well established organizations, attentive to signs from the market, are showing evidence of strategically integrated policies that invest in strengthening the relationship with their employees.

Cultura organizacional, inovação e gestão ambiental: integrando conceitos para a edificação de organizações sustentáveis

The main purpose of this article is to relate two among the most important themes of the current organizational dynamic: organizational culture, innovation and environmental management. Great part of the literature about environmental management and environmental innovation refers to organizational culture as the most arduous wall or the most significant element to develop effective practices of business environmental management. However, relationship among such concepts is, many times, superficial or camouflaging the necessary analytic depth. To solve this challenge, this article integrates the levels of the organizational culture (workmanships, values and presupposed unconscious), the typologies of environmental innovation (total productivity of resources, innovations for the segregation of materials and articulation of bio-systems), and the environmental technologies (end-of-pipe, environmental measurement, pollution prevention and zero-impact technology). Recommendations and challenges for the continuity of this research are registered.

Pós-graduação em Comunicação Estratégica: uma contribuição multidisciplinar na busca da capacitação organizacional e do compartilhamento de significados entre universidade e mercado

The present study scores postures, approaches and themes to permeadt discussions and the process of construction of Course Specialization of communication at the Faculty of architecture, arts and communication (FAAC) of Universidade Estadual Paulista (UNESP), Bauru, SP, highlighting the difficulties and the paths chosen in search of professional qualification together organizations. Presentation the investigative process, market over demands from the perspective of organizational communication, to try to understand the multidimensional abilities that the course should provide. Finally, it establishes some modules and thematic for the course, intending to reflect the diversity of communicative functions, which are in the highest capacity of human beings, that is to create your reality and interfere in the direction of society.

Sustentabilidade organizacional e gestão por processos de negócios: uma integração necessária

The objective of this paper is to conduct a state-of-the-art literature review and systematization to identify how BPM - Business Process Management and corporate sustainability relate, while exploring the areas of collaboration between the two.

Vantagem competitiva nas empresas contemporâneas: a informação e a inteligência competitiva na tomada de decisões estratégicas

We present the importance of information management and competitive intelligence as generating factors of competitive advantage in organizations. Through a study from the company Mizumo (SP) was possible demonstrate how obtaining and using of strategic information tools supported by in competitive intelligence can bring benefits and subsidies to organizations in identifying opportunities and threats, or even contribute to building and implementation of innovative projects aimed at ensuring quality of life for society.