Educação financeira: uma possibilidade de ensino a partir dos cenários para investigação

This work presents a proposal for teaching financial mathematics to students from secondary school using mathematics investigation. This methodology is used for many researchers and this work follows the main ideas of Fonseca, Brunheira, and Ponte (1999) and Skovsmose (2000). With this methodology, we intend to develop activities that approximate real situations of daily life and we aim to help students to understand and make decisions about single commercial and finances negotiations. Such activities have open questions that provide students the opportunity to think about mathematical subjects like loans, financing and saving account. We show a short description of studies about the importance of financial education in secondary school and university. Our proposal is applied in Secondary School because we considering to use contents of this area in a very simple way, dealing with mathematical ideas in order to develop skills of critical analysis. We suggest a qualitative research with phenomenological approach, as a possibility analysis of collected data from this teaching proposal

As decisões de investimento e a instabilidade financeira

Initially, the text handles the theories of ancient classical and changes with the emerging of the debates of the schools of economic of Keynes and Kalecki. Over the years, from 1930 onwards, investment theories were debated and modified by various schools of economic thought. One of the debates that stands out in this work are the theories of Minsky that will bring new reformulations to Keynesian theory and a greater focus on psychological factors as determinants of investment decisions. Through financial instability hypothesis Minsky explains how the decisions to invest and the access to credit cause instability to financial system. Finally the work will show how access to credit is material when companies decide to invest and how these investments are often handled due to information asymmetries in the market. The financial institutions seek to maximize their profits while dribbling moral hazard and adverse selection, and thus the government needs to intervene once in a while as a regulator to maintain the solvency of the system

Crise do subprime: como a bolha imobiliária e o mercado financeiro derrubaram a economia americana em 2008, e os reflexos da crise para o Brasil

Não disponível

Crise do modelo do jornalismo comercial e emergência do jornalismo cidadão

Corporative media, represented by TV, radio, press and internet conglomerates, is responsible for the biggest portion of audience and public all over the world. The commercial media was built upon media concentration and monopoly strategies and this business aims society’s economic and political control. Unfortunately, they don’t represent the biggest portion of population’s interests and, because of that, corporative media faces a crisis moment while alternative means of communication rise from the initiative of professionals who are committed to society’s marginalized sectors. Radical media intends to express a variant vision about hegemonic policies, priorities and perspectives. Citizen journalism is one of radical media arms and this research proposition is to analyze the business model of commercial media in Brazil and in the world, its means of production, and compare them with citizen journalism methods. This work also intends to analyze radical media and how it is opposite to corporative media by studying Escola de Notícias, an educommunication project from São Paulo

Relações públicas e reputação online: gerenciamento de crise no site americanas.com

The growing need for organizations to make themselves present on the Internet, the study aimed to demonstrate the importance of public relations activity in crisis management and analysis of the crisis in Americanas.com site. It also aims to analyze the electronic scene, highlighting their implications for consumer relations in e-commerce. In addition, as a consequence of conflicts, settles a loss situation, financial and reputation. A crisis begins with planning and communication failures, it is clear that public relations is essential in business today, as interest in integrating their knowledge and opinions, and maintaining a global view of the environment in which it operates. The case study analysis provided confirmation that the public relations face a growing market, which requires qualified and updated to do crisis management, especially in the online environment

Realidade em crise: uma cobertura in loco da crise econômica na Espanha

Em um contexto globalizado, onde os acontecimentos possuem alcance mundial, torna-se necessário avaliar a eficiência do chamado Jornalismo Internacional na divulgação de informações. A singularidade do olhar jornalístico tem sido comprometida neste ramo, uma vez que a modalidade está cada vez mais ligada às agências de notícias, que apresentam uma cobertura pasteurizada dos assuntos em questão. O objetivo geral deste projeto foi contribuir para o enriquecimento das informações sobre a crise de origem econômica na Espanha, por meio da produção de conteúdo in loco, e retratar os reflexos deste contexto na vida da população europeia, nos âmbitos cultural, econômico, político e social, a fim de comprovar que é fundamental a presença do correspondente no local do assunto reportado. Além disso, constatou-se ser necessário reportar os efeitos da crise na vida comum dos habitantes da Espanha, uma vez que os meios de comunicação tradicionais se limitam a fornecer uma visão tecnicista do assunto, por meio de números e estatísticas. As notas, notícias, entrevistas, fotos e vídeos produzidos foram publicados em uma página experimental criada no Facebook, de modo a avaliar a eficácia das redes sociais enquanto novas plataformas do jornalismo digital

Crise dos alimentos e seu impacto diferenciado entre países

Este trabalho tem por objetivo apresentar e discutir a crise dos alimentos, bem como seu impacto diferenciado entre os países. Para tanto, inicialmente se analisou a origem e gestação da crise alimentar, bem como todos os fatores causadores e/ou que intensificaram tal crise. Posteriormente, se discutiu o impacto desta crise, sobre a segurança alimentar nos países mais afetados e, por fim, foca-se sobre o pouco impacto da crise no caso do Brasil. Analisa-se, portanto, os meios que fizeram com que o Brasil, diferentemente de outros países, conseguisse passar “ileso” pela crise dos alimentos, com relação à economia e a segurança alimentar

Crise da cafeicultura e seus efeitos socioeconômicos no município de Dracena (SP)

The coffee crisis in the 1980s reached deeply municipality of Dracena, considering that the coffee had significant social and economic importance to the area. In this context, the research aimed to analyze the socioeconomic consequences that this crisis has provided small rural proprietors of the county. To achieve this goal we seek to articulate the theoretical reference, with data from secondary sources, interviews with the main responsible for the agricultural sector and an application questionnaire to 21 small rural proprietors of the county. It was found that, due to the dependence relationship with the coffee, the economy of the city suffered from the attack of said culture during the 1980s. Rural producers who cultivated such crops as the main, had to readjust productively to remain in the countryside, but the economic and social development that coffee was brought in earlier times was not rescued. As a consequence, there has been an intensification of evasion demographic of rural municipality, a process that had begun in the 1970s and was strongly reinforced by the crisis of the coffee culture. We note that from the 2000s, the situation became better for small rural proprietors in order that public policies implemented now serve, in part, the needs of those with greater efficiency. This situation can be evidenced by a slight reduction in the number of rural people dracenense. Despite improvements recorded since the 2000s, the situation is still not ideal, given that many small proprietors surveyed expressed dissatisfaction. In this context, we note that the performance and joint of federal, state and municipal government are essential so that public policies are efficient, thus providing decent conditions for social reproduction of small rural proprietors and their dependents in the countryside

Matemática comercial e financeira com a utilização de recursos digitais: uma experiência no ensino médio

This work aimed to investigate the possible contributions of the use of digital resources in the teaching and learning process of Commercial and Financial Mathematics concepts to high school students. Its development has included a survey of some researches on the topic as well as an experimental study of a qualitative type, in which the Webquest was used as methodology. It uses the computer, more precisely the internet resources, to assist students in building up knowledge. Eight meetings were held, in the after-school period, with a group of students of the second year of high school at a state public school in the city of Guaratinguetá. Aiming to evaluate the knowledge that students had about the theme, it was applied a diagnosis at first glance for further analysis and development of activities and interventions according to the students’ answers. Once the research data was analyzed, it was noted that the students had little knowledge regarding the basic contents of Commercial and Financial Mathematics, in addition to presenting difficulties in handling some of the digital resources used in the meetings. Nonetheless, from the students’ works, it was seen significant advances in understanding and building up knowledge on concepts such as percentage, simple and compound interest, savings, and sales involving prompt payment or in arrears

A importância do planejamento financeiro: uma abordagem de matematica financeira para o ensino médio com o uso do excell

The financial health of a family is one of the main generators of quality of life, and this is only possible through financial planning, which is nothing more than save and analyze before contracting debts. To do this, students must have notion of financial mathematics, especially of that used by the banks on overdraft interest, in investments and in the short-term and longterm loans, that is, compound interest, equivalent rates, depreciation and others. Starting from the knowledge of arithmetic and geometric progressions and, based on real situations which allow the application of the content learned, one intends to develop activities applied to high education. To start from real situations is one of the main lines of thought of the Problem Solving Methodology, in which the student is the active agent in the construction of his or her knowledge. As the National Curricular Parameters point out, the practice in the use of computers is essential for gaining a job. Therefore, this project proposes an activity where knowledge of Financial Mathematics can to be practiced, associated with the use of Microsoft Excel® spreadsheet

A inclusão financeira no Brasil: uma análise da contribuição dos bancos sociais

O objetivo maior deste trabalho é contribuir para se diagnosticar qual a conjuntura atual do setor microfinanceiro no Brasil. Para tanto, inicia uma exposição histórica, com o intuito de demonstrar quais as variáveis condicionantes de nosso estágio atual, chegando até ao último programa lançado pelo governo federal com a finalidade de fomentar os serviços financeiros entre a população de baixa renda - vale ressaltar, o Programa Nacional de Microcrédito Produtivo Orientado (PNMPO). A partir dessa fase, inicia uma exposição dos novos obstáculos, criados, paradoxalmente, no seio do PNMPO e ligados ao excesso de regulação, a serem transpostos para se desenvolver a indústria de microfinanças no país, propondo soluções para estes. Por fim, faz um estudo de caso de uma inovação social, ligada à economia solidária, que apresenta ótimos resultados no que tange a democratização dos serviços microfinanceiros, ocorrida em Fortaleza/CE: o Banco Palmas

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

O debate modernidade / pós-modernidade e a crise socioambiental: um estudo sobre teses e dissertações brasileiras em educação ambiental

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Kitsch, crise da utopia modernista e crítica de arte na contemporaneidade (2010)

Análise das relações entre o exercício da crítica literária/artística e o conceito de Kitsch na contemporaneidade.

A crise na sociedade do trabalho e sua importância na contextualização dos conteúdos curriculares do ensino médio

This article has as objective to discuss some topics concerning the supposed crisis of the society of the work and its consequences for the debate in social sciences and also for the work category contextualization in the secondary school curriculum. As the work has represented an important explanation category for the classic social thought, the contemporary paradigm of deep metamorphoses in the world of the work and the advent of the new question (CASTELS, 1995; ROSANVALLON, 1995) backward the necessity to rethink the theoretical shades that base the interpretation of the social life on the current context, when the center position of the work is being questioned. Having taken some theoretical references from the sociology of the work, we search to delineate on a brief way the quarrel about the dimensions of the social and political phenomena these days and the importance of this debate on the contextualization of the secondary school curriculum contents.