Recuperação de dados da operacionalização de programas governamentais: um estudo do Programa Nacional de Fortalecimento da Agricultura Familiar (PRONAF)

Pós-graduação em Ciência da Informação - FFC

Fingerbyte: utilizando conceitos teóricos de comunicação e pesquisa de opinião para adequação de um produto

This project aims to use concepts of innovation and obsolescence in products, to analyze and test the technological product FingerByte, a blend glove and joystick that needs to be appropriate for specific audiences. For this adjustment, this project uses a qualitative opinion survey, known as focus group in order to obtain data during product testing with certain audiences. Another purpose of the paper is to serve as a guide to readers in similar situations where you wish to use focus groups to develop products that have not been put on the market. The experiment uses the knowledge of public relations, both in research and in data analysis. The main results of the research are described in this monograph, in order to demonstrate what are the possible types of data being collected, helping the reader to approach the experience of qualitative research

Renovando o mundo: cura através da união na diversidade : um plano de comunicação para o pacto mundial consciente

The perception of modern society regarding the nature and indigenous peoples came to be shaped in the sixteenth and seventeenth centuries, with two major events, the invasion of Europeans in America and the scientific revolution. These events symbolize the cultural overlap and European thinking about the rest of the world. The current scenario is industrialism, consumism and cultural standardization driven by Cartesian thought. This work demonstrates, through literature research and data analysis, that this dominant model has caused the crisis of modernity, focusing especially on the environmental crisis that threatens human life. The solutions are present in the modern society the knowledge of indigenous peoples that is inherently ecological and sustainable by tradition. From the union of diverse cultures and knowledge dialog you can find solutions for today's problems and provide a renewal of relationships between modern society, indigenous peoples and nature. The World Conscious Pact presents this proposal which can be increased through public relations strategies in order to reconnect the man-nature bond, generating critical behavior with respect to the current dominant system and motivate society to adopt truly ecological postures. For this it is necessary to rescue the Earth image as a mother

As novas tecnologias de informação e comunicação como um recurso para a produção de material didático voltado ao ensino do atletismo

Apesar da importância do atletismo, ainda são vários os problemas enfrentados por aqueles que se dedicam a ensiná-lo. Procurando estratégias que contribuam para sanar algumas dessas dificuldades, essa pesquisa teve como objetivo identificar as Novas Tecnologias de Informação e Comunicação (NTIC), em especial, a internet, como forma de subsidiar o ensino do atletismo em aulas de Educação Física. Para atingirmos o objetivo proposto, nos pautamos no desenvolvimento de quatro etapas, a saber: 1ª Etapa - pesquisa bibliográfica, em livros, artigos e websites, visando coletar materiais didáticos relacionados ao atletismo; 2ª Etapa - análise e divisão dos conteúdos da internet, em especial, dos vídeos do Youtube, por possuírem diversos conteúdos relacionados ao atletismo; 3ª Etapa - organização do banco de dados, no formato de material didático, com base nos vídeos do Youtube, capaz de subsidiar o trabalho do professor de Educação Física na escola, com sugestões de atividades a fim de tornar as aulas sobre atletismo mais dinâmicas e numa linguagem cada vez mais frequente no dia a dia dos alunos

As tecnologias de informação e comunicação na produção de um material didático digital para profissionais de atletismo

Nesta pesquisa, buscamos aproximar o atletismo das Tecnologias de Informação e Comunicação (TIC). Entre a variedade de recursos que constituem as Novas Tecnologias de Informação e Comunicação, escolhemos aqui, utilizar os vídeos disponíveis no Youtube, visto sua popularidade e por ser uma ferramenta de fácil acesso hoje em dia. Para interligar o atletismo vivenciado em Centros de Treinamento das Prefeituras Municipais, ONGs, Clubes e Projetos Sociais tivemos como objetivo investigar, na internet, os recursos didáticos disponíveis relacionados ao atletismo, especificamente vídeos do Youtube, produzindo um material didático digital que possa auxiliar profissionais de Educação Física que trabalham com o atletismo para crianças. Para estruturar esse material, utilizamos a Pedagogia do Esporte em seus três referenciais: Técnico-tático; Socioeducativo e Histórico-cultural como forma de incentivar técnicos e praticantes para vivenciar o esporte para além dos gestos motores, integrando valores afetivos, sociais e cognitivos a sua prática. Sendo assim, foram selecionados, através do Youtube, 171 vídeos relacionados com o ensino do atletismo pautado na Pedagogia do Esporte. Desses 171 vídeos: 75 estão relacionados ao Referencial Técnico-tático, 29 ao Referencial Socioeducativo e 67 ao Referencial Histórico-cultural. Desta forma, os vídeos foram organizados em banco de dados, separados pelas suas características. Através deste banco de dados, foi possível confeccionar um material didático digital no formato de CD/ROM com a proposta de subsidiar o trabalho...

Uma análise das manifestações docentes sobre o uso das tecnologias da informação e comunicação nas escolas públicas de nível médio da cidade de Taquaritinga-SP

Pós-graduação em Educação Escolar - FCLAR

Tecnologias Digitais da Informação e Comunicação: explorando as possibilidades pedagógicas da produção de vídeos

Pós-graduação em Docência para a Educação Básica - FC

Desafios da comunicação interna em departamentos de jornalismo

This paper focuses on the importance of internal communication within the journalism departments of regional Brazilian open television networks. This research shows that these professionals recognized that communication can improve relationship among staff and journalistic performance. However, just one of the companies researched invests in internal communication management. The present study also reveals many challenges which influence internal communication, relationship, and the journalistic work in these companies, such as: lean teams, interferences from other areas in the journalistic writing, lack of formal network of communication, competition among members of the team, the journalist's professional profile, need for shared leadership and internal communication policies and information management.

O monitoramento climático e o alerta de desastres naturais na era da comunicação digital

This article presents considerations concerning the interaction between communication and digital platforms and applications developed to perform computerized climate monitoring and issue alerts about natural disasters. From work in the Center for Integrated Natural Disaster Alert (CIADEN), which processes meteorological data provided by Platform Monitoring, Analysis and Warning TerraMA2 designed by the National Institute for Space Research (INPE) to conduct monitoring and fi ring warning about climate risk environment, we propose the expansion of interactivity with the various possibilities of digital communication available today for signifi cant portion of society. On another front, the CIADEN has articulated teaching and research on climate monitoring and warning of natural disasters, weather, and geoprocessing environment, involving teachers and students both in school and in higher and technical.

Desenvolvimento de um software de aquisição de dados georreferenciados e análise de aplicabilidade em área urbana com vegetação de Cerrado

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Comunicação pública, transparência e políticas públicas: avaliação de informações em portais brasileiros de governo

An expansion of the professional field of Public Relations can be seen nowadays, influenced by factors such as the increasing use of information and communications technologies for the dissemination of information on public management and the potential creation of dialogue between government and citizens. Despite this trend, there is still a need for specific knowledge about normative aspects of public communication generated by governments on the internet and its role in the fulfillment of the right to information. This article offers a contribution to fulfill the gap of guidelines and standards for professional performance. It describes the results of empirical research which identified the potential contribution of government web portals of the main cities of São Paulo, in the southeastern Brazil, to the strengthening of citizenship, considered in its dimension of exercising the right to information about public policies, particularly those which have an impact on education. The depth and breadth of information were investigated according with twelve categories of evaluation: history; diagnoses; goals; goals; resources and current actions; planned resources and actions; efficiency; effectiveness; impact; cost-effectiveness; user satisfaction; and equity. The data found on the analyzed portals correspond to the average of 11% of which was considered, under the theoretical-methodological context of the research, as information necessary to comprise the full characterization of a public policy in relation to the categories of assessment. Opportunities to improve government web portals were detected, for which we suggest communication management strategies.

A Internet na comunicação em saúde: construindo um site baseado na interatividade.

The paper presents three steps of a study about the Internet use in health communication. The first refers to the potentials and limitations of the web for health initiatives in general. The second provides an assessment of health sites in Brazil dedicated to people who want to quit smoking, performed using a standardized form, indicating strengths and weaknesses of existing sites. The last part of the text, based on these data, concerns the application of a model in stages on the internet, to support smokers who want to quit smoking.

Mapeamento da comunicação nas organizações bauruenses: verificando o empoderamento da comunicação no interior paulista

The quantitative research conducted on communication in organizations from bauruenses has served as inspiration for: the development of applied research regarding Brazilian organizational reality, to the communication courses and on the improvements in the communication aspect of the organizations in the region. The goal is to provide information related t the role of organizational communication and the public relations role in this process, measuring the empowerment of this community. The mapping methodology is based on structured questionnaires in order to capture ordinary factors, active and retroactive, from the communication processes such as: relationship types, channels and media, degree of interaction and interdependence between the parties; types of public involved in the process and the expectations of the organization in relation to goals, objectives, actions, events and activities programmed in communication. For the delineation of a reflective proposal from the data, we chose to work on analyzing three dimensions: the strategic communication, linked to the business model and information technologies; the internal communication, linked to culture, to the organizational structure and management that implies the new paradigms of relationship; and lastly, the intention to materialize the collected data on indicators and scales from attributes caused or inhibited from the excellent communication, including evaluation of the practice of Public Relations. This article presents the main results related to micro companies in Bauru, São Paulo.

As revoltas e seu impacto sobre a comunicação pública: o potencial do Observatório Participativo da Juventude

The Participatório: Observatório Participativo da Juventude (Participatory: Observatory on the Youth Participation) is an online platform created in August 2013 as part of the response of the General Secretariat of the Presidency of the Republic of Brazil to the protests which took Brazilian streets in the middle of that year. This paper analyses the Participatório against the theoretical context brought by studies of digital activism and social movements. We revise relevant theories and present results of an empirical study indicating parameters to assess whether the apparent goals of the platform would have been reached. The data suggest that the initiative could achieve its purposes as long as it secures the efficacy of future improvements.

Geração digital: uma reflexão sobre as relações da juventude digital e os campos da comunicação e da cultura

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)