Gestão de recursos hídricos: uma abordagem da economia institucional sobre a reutilização da água

Neste trabalho priorizou-se a visão da água enquanto bem público. No seu tratamento, dado que a economia neoclássica tradicional não nos oferece uma resposta desejável, pisamos o campo da Economia Institucional: da importância das instituições para o desenvolvimento até os diferentes arranjos institucionais, com o aparecimento de múltiplos agentes. Com isso procuramos atacar o problema do “carona”, e mostrar como pode haver cooperação entre os agentes para a produção de um bem público, no caso a água. Em posse desses argumentos, mostramos como é feita a atual gestão dos recursos hídricos no Brasil, descentralizada e participativa, através dos Comitês de Bacias Hidrográficas. Em seguida mostramos como a articulação regional, diante de um cenário de escassez hídrica para abastecimento antrópico, e seus consequentes conflitos, anterior à formação dos CBHs, contribuiu para pressionar um tradicional segmento da indústria na Região Metropolitana de São Paulo (RMSP), o Pólo Petroquímico, e como a opção pela reutilização da água tornou-se uma alternativa não só viável, como economicamente interessante, a ponto da Sabesp e da construtora Odebrecht iniciarem o projeto Aquapolo Ambiental

Diagnóstico dos resíduos de construção e demolição: uma contribuição à elaboração e implantação da gestão integrada dos RCD no município de Guaratinguetá – SP

The problem of solid waste has caused discussions about the huge amount that is generated in Brazilian cities, in particular the waste from construction and demolition (CDW), called spoil. In many cases these wastes are disposed of improperly and even criminally in urban areas, causing serious economic, social and environmental problems. Due to the lack of public policies and appropriate management of such waste came up with the CONAMA, in its resolution nº 307 of 2002, the obligation of municipalities in deploy the integrated management of construction and demolition wastes for the resolution of problems caused by inadequate management and disposal of such waste. By following a methodology suggested by Pinto & González (2005), with adaptations of other authors, it is proposed in this work the lifting of a diagnosis of the CDW in the municipality of Guaratinguetá-SP, through theoretical analysis and field research, with purpose to guide the public servants in the elaboration and implementation of integrated management. The results must contain information necessary for that end, such as the knowledge of generators, agents, collectors and transporters, disposition areas and the disposal of waste

Estudo da tecnologia RFID e sua aplicação na gestão de estoques

Due to the need of more agility, dynamism and reliability in stock management, the market has turned its attention to RFID, which offers a practical solution and live up to the big corporations' expectations. The search for continuous improvement establishes a direct link with RFID, for its technology offers accurate real time information in any monitored given place. RFID is a radio frequency communication technology. A reader communicates to a tag through waves. This tag can be active, with a battery, or passive, in which its power is supplied by currents induced by the field variation it is exposed to. The RFID technology has a well defined basic principle, but there are many constructive ways of implementing it. The adaptability as well as the flexibility regard to the several kinds of stock in industry, reaching their particular needs. RFID can lower maintenance costs in stock by collecting data more accurately, lowering human error and optimizing the item handling at its reception, exit and while it is inside the company. This paper presents an example of RFID technology applied in a company's stock management. It is possible to prove that there are, in fact, great advantages in implementing this technology, as it creates the opportunity for continuous improvement in stock management, with better application of material, labour and quality tools, since the data collected through an automatized process using RFID are more reliable and dynamic

Gestão ambiental no contexto municipal: o projeto “município verdeazul” em Magda-São Paulo

El presente trabajo tiene como objetivo una presentación de políticas públicas ambientales, teniendo como foco el Proyecto “Municipio VerdeAzul” (PMVA), lanzado por la Secretaria de Medio Ambiente del Estado de São Paulo en 2007, que tiene como característica la descentralización y comparte la gestión ambiental con los municipios. De esta manera, como estudio de caso fue realizado un análisis del desarrollo y de los resultados del municipio de Magda-São Paulo en la aplicación de ese proyecto en el año 2010. Para eso, se utilizó una metodología basada, inicialmente en la revisión bibliográfica sobre los temas envueltos, seguida del levantamiento de datos oficiales colectados en trabajo de campo y en sitios de órganos públicos, bien como entrevistas con dirigentes municipales para la realización del análisis e interpretación de esos dados. La investigación permitió concluir que el municipio de Magda obtuvo buenos resultados a partir de la participación en el PMVA, que se presenta como una política pública ambiental estratégica, avanzando en la perspectiva de actuación del poder municipal en la gestión del medioambiente

Relações públicas e gestão de marcas: compreendendo habilidades e contribuições

This paper discusses the possible performances of professional Public Relations in Brand Management. This approach combines the concepts of brand identity, image and reputation for strategic function / managerial Public Relations. If on one hand the brand is the key element for the public identification of the organization, on the other, the result of this relationship can and should add value to both protagonists of the relationship: Public and organization. So, in an effort analytical and reflective, based on specific literature, defends the idea that the Public Relations has a professional profile that combines institutional and market interests for brand management. In practice, through an exploratory study, is observed from interviews with professionals involved in the area of Brand Management, how is the alignment between brand, relationships and purposes of the organization and which professionals working in this field. The study shows that although it is still defining itself in the market everyday, the public relations professional is a plural, able to manage this effectively

Agricultura familiar em Rio Claro - SP: em busca de alternativas para permanência no campo

As we focusing in the Brazilian rural area we see that it presents the spatial diversity and the different organization forms of the space arising from its diversity, tied to the different economic, social, politic and cultural contexts .These contextual diversities bring results that is not limited to the agrarian sector, but get beyond the border of the rural world, taking different ways of organization and structuring in the urban areas. The building and management of the rural spaces are constituted as an attribute of the agricultural production that in the course of the centuries made disappear and reduce significant proportions from the natural areas. In many places, the intensification of the production process gives satisfaction to the globalized markets and that return allows the reproduction of the productive conditions. In other areas the access difficulties to the market and the proximity to the developed urban centers cause the abandonment of the agricultural activity and the maintenance of property without production or with specific services (tourism, for example). That process triggers a multiplicity of factors that are defining the pace of the rural areas in Brazil. This work sought to understand all the deals of the ‘’rural’’ county of Rio Claro-SP and what’s the role and the situation that we find the familiar agriculture in the advanced urban areas, which is the case of this study. Where the agriculture doesn’t represent the flagship of the economy. It was the intention, identify what activities and practices socio-spatial are developed in the county rural area. Trying to understand the public politics acts in the promotion and encouragement to the already developed activities or even other activities that can represent the possibility of a social and territorial reproduction of the families on the country

Avaliação da qualidade da atenção ao parto nos colegiados de gestão regional Cuesta Botucatu e Vale do Jurumirim

The humanization of childbirth implies the understanding of this event as an important experience, and requires the redefinition of human relationships from the review of the assistance project, the understanding of pregnant women condition and human rights. To evaluate child birth assistance using a score that was developed by Botucatu Cuesta Regional Management and Jurumirim Valley Collegiates. This is an epidemiological, descriptive study that is inserted in the field of evaluation of services, programs or health projects. The data has been obtained by direct observation of deliveries, emphasizing the humane care. Results: Approximately one third of the women gave birth in a tertiary hospital (34.1%) and it was their first babies (33%).24.8% of the women received prenatal care in high-risk services. 67.1% of the births were normal, and 84.7% had no companions in the delivery room. In 47.1% of the cases the delivery was performed by obstetrician who used anesthesia in 44.7% and episiotomy in 48.2% of the deliveries. More than half of the newborns were attended by the pediatrician in the delivery room and had a delivery graph completed. Although the present study shows that 67.1% of the births were normal, caesarean rate can be considered excessive, as the WHO points out that c-sections above 15% are unlikely to be justifiable. It is important to emphasize that the Ministry of Health has to have a commitment with all women to promote safe motherhood, even in cases when the pregnancy involves a risk for both the mother and the fetus. It is noteworthy that the created score allowed us to assess variables related to the humanization of childbirth and only average and quite similar situations among the three services were evidenced. We hope that with this study, managers and professionals that work in this area can be subsidized in order to offer effective humane assistance and quality service in the delivery

Germinação, desenvolvimento e colheita da semente na mulher-terra: orientação de gestantes do SUS de Rio Claro sobre gestão e parto

Ao viver uma gestação, a mulher passa por mudanças biológicas, somáticas, psicológicas e sociais. É de fundamental importância que as gestantes recebam apoio, sejam orientadas sobre tais mudanças e também sobre o parto, momento comumente temido por elas. A assistência pré-natal é oferecida em nível nacional pelo Ministério da Saúde, que propõem a realização de ações educativas e a criação de grupos de apoio, que visam complementar o atendimento realizado nas consultas médicas. Porém, apesar de serem preconizadas, tais ações ainda são insuficientes ou insatisfatórias. O presente estudo visa contribuir com a área de Educação em Saúde buscando, a partir do conhecimento da realidade de gestantes, realizar uma ação de orientação, com a intenção de complementar o pré-natal realizado em Unidades de Saúde da Família (USFs). Para tanto, o objetivo geral da pesquisa foi investigar aspectos do conhecimento e dos sentimentos de gestantes usuárias do SUS de Rio Claro a respeito da gestação e parto, orientando-as sobre tais assuntos. A pesquisa, com abordagem Qualitativa, objetivo Descritivo e que usou como procedimento técnico a Pesquisa-ação, ocorreu no município de Rio Claro e teve como sujeitos 15 gestantes. A coleta de dados se deu através de entrevistas semi-estruturadas, que foram gravadas e de um diário de campo. Foi elaborado um material contendo 16 imagens coloridas, que foram utilizadas nas orientações individuais com o intuito de esclarecer os processos da gestação e parto. Os dados foram analisados através da técnica de Análise de Conteúdo. A maioria das entrevistadas afirmou que não planejava engravidar e, ainda assim, mais da metade delas não fazia uso de nenhum método contraceptivo, mostrando que não houve um planejamento familiar efetivo. As fontes de informação mais citadas foram as pessoas mais velhas e/ou experientes... (Resumo completo, clicar acesso eletrônico abaixo)

Ciclo PDCA e ferramentas da qualidade em operações e serviços de e-commerce

The market has forced companies to maintain high levels of control over their processes , ensuring a product or service quality to its customers . This study comes in the issuance and registration carried out in a company of e-commerce , which is showing problems with the values of weights and dimensions used in the cases cited . The need to eliminate wasteful spending freight caused by shipment of products weighing more than the reality, and to increase the reliability of the information used in the management of processes led to the planning of this project . This work focuses on the development of a PDCA cycle to work in the identification and correction of the causes of the problem , in order to neutralize the current complications and ensure that the problem does not appear again. To aid the mapping of the processes involved , identifying the causes of the problem and implementation of the proposed improvements were used quality tools such as flowcharts , Ishikawa diagrams , Pareto diagrams , and applied statistics

Gestão dos Recursos Hídricos na Sub-Bacia do Avanhandava

Este artigo descreve os trabalhos executados junto à região da sub-bacia crítica do Avanhandava e parte da Bacia Hidrográfica do Turvo Grande. Um conjunto de dados foi coletado in loco, por meio do trabalho de campo e desenvolvido um sistema computacional com recursos georreferenciados de apoio à gestão dos recursos hídricos. Como produto da interação entre o sistema computacional e o trabalho de campo, foi possível traçar a realidade atual de uso dos recursos hídricos e dar subsídios mais precisos para a tomada de decisão com relação às ações preventivas e de recuperação das regiões críticas, além do monitoramento constante e em tempo real.

Desenvolvimento de uma metodologia para elaboração de modelos de predição dos níveis de ruído do campo acústico de usinas hidrelétricas

Pós-graduação em Engenharia Mecânica - FEIS

O Serviço Social e a avaliação de impacto na gestão de programas e projetos empresariais

Pós-graduação em Serviço Social - FCHS

Dossiê campo de públicas no Brasil: definição, movimento constitutivo e desafios atuais

This article introduces the Public’s Field, which brings together teachers and students of undergraduate courses in Public Administration, Public Management, Public Policy, Public Management and Social Policy in Brazil, around the republican and democratic ethos as values, and multidisciplinary approach as proposed construction of knowledge. Based on a literature review, documental analysis, and especially in participant observation of the authors as actors in the construction Field, the article is per se a dossier. It starts with the definition of the Field and describes - in detail - their constituent movement in the last 12 years, culminating in the approval of the National Curriculum Guidelines of Public Administration in 2013. The text shows the achievement and growth of Field in the country before the growing supply of undergraduate courses, stimulated by upgrading and expansion of the public sector. Finally, we list some challenges, concerning the process of institutionalization and identity.

Campo de públicas no Brasil: definição, movimento constitutivo e desafios atuais

This article introduces the Public’s Field, which brings together teachers and students of undergraduate courses in Public Administration, Public Management, Public Policy, Public Management and Social Policy in Brazil, around the republican and democratic ethos as values, and multidisciplinary approach as proposed construction of knowledge. Based on a literature review, documental analysis, and especially in participant observation of the authors as actors in the construction Field, the article is per se a dossier. It starts with the definition of the Field and describes - in detail - their constituent movement in the last 12 years, culminating in the approval of the National Curriculum Guidelines of Public Administration in 2013. The text shows the achievement and growth of Field in the country before the growing supply of undergraduate courses, stimulated by upgrading and expansion of the public sector. Finally, we list some challenges, concerning the process of institutionalization and identity.

Gestão do conhecimento aplicada a comunidades produtivas artesanais

Pós-graduação em Design - FAAC