381 resultados para Análise do discurso jornalístico
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Within the field of Discourse Analysis (Pêcheux) and psychoanalysis, this work states interdiction and silence as constituents and founders of the discourse. In short, we claim that what makes it possible to say anything is that it is not possible to say it all, so something must remain unsaid. The logic principle here is that the contradiction, the excluded founds the possible. For such task we use the logic square. We also propose and build a square of the saying or of the utterances. The analysis made here points toward the existence of the impossible in language, and also indicates how important a modal approach of language can be.
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In this paper, we intend to contribute to the debate about the circulation of the discourses. To do that, we analyze aspects regarding the circulation of Amway's discourse, a North-American network sales company that has been working in Brazil for a while. Precisely, we analyze the conditions of this circulation at the time it was more intensively, ie, in the 90s, when there were thousands of people in several parts of the country selling the company's products or consuming them. This study has been based on French Discourse Analysis with focus on both Michel Foucault's insights on the control mechanisms of discourse and Maingueneau's reformulated notion of discursive practice. The analysis reveals that Amway's discourse displays features of a doctrine, and, as a discursive practice, it cannot be conceived of as separated from the subjects who convey it, nor from its hierarchical organization, nor from the events that the company promotes and those which are promoted under its name. In these terms, the analysis shows how the discourse is not only a set of texts, but also concerns to the institutional network related to the social group that the enunciation of discourse presupposes and makes it possible.
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Pós-graduação em Educação - FFC
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The process of inclusion of deaf students at regular and specialized educational institution is a complex issue, which has the main point of discussion its specificity linguistic represented by Brazilian Sign Language. Whereupon, this research analyzed how the discourses of young students with deafness on this type of education at regular and specialized educational institution from a city situated in the State of São Paulo. The aim of this study was analyze the relations between the discourses of deaf students and their production conditionals, using the dimension of Discourse Analysis and the historical-cultural psychology. As parts of this research, were used four deaf students enrolled in schools belong in the city of São Paulo, which two schools are regular and two are specialized to deaf people. The collection instruments build themselves in observation of dialogue situations in classroom and interview semistructured. The interviews were made by video recording, researcher and an interpreter. The results showed that discourse of the student enrolled in the specialized school differs in relation to the ideals of bilingual education, in this case defended by users of the Brazilian Sign Language, fact not observed in the context of the regular school.
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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O advento de uma nova ordem global mediada pelas tecnologias de informação e comunicação pode parecer, a um observador desatento, algo bom ou, no mínimo, neutro. No entanto, os valores decorrentes deste modelo organizacional estão intimamente ligados a interesses políticos, econômicos e ideológicos. Entender a complexidade dessa nova dinâmica em nossas vidas, sem cair nos extremismos da questão, é o desafio a que nos propomos. Para tanto, discutiremos no primeiro a relação entre tecnologia e sociedade desde o advento do alfabeto ocidental. No segundo capítulo apresentaremos os fundamentos da análise do discurso de linha francesa e, no terceiro capítulo, analisaremos os cadernos de informática do mês de agosto de dois grandes jornais impressos brasileiros – Folha e Estado de São Paulo - à luz das teorias da análise do discurso, buscando entender como a construção simbólica de nosso atual contexto se manifesta na forma discursiva do jornalismo
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The objective of this work is to describe the particularities of the official letter genre, according to theoretical perspective of the Russian philosopher of language Bakhtin. The discourse genres, in this perspective, presented in relative stability, being affected by alterations occurred in the activity sphere where they circulate, for the ideological values that produce the speeches of this sphere and for the dialogic relations with other genres and spheres. It is intended to show as the official letter, in the public departments, although the stability acquired for its formal style, objective, reveals in an instability permeated for the thematic aspect, compositional and until stylistic. For realization of this analysis, were select sixty official letters of the public town administration sphere of the city of Araraquara, produced in the months of February, March and April of 2011. The official letters were separate in two groups for subject: repayment; diverse subjects. The methodology uses the dialogic boarding of the discourse used for the circle of Bakhtin
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O presente trabalho toma como objeto de estudo o discurso sobre a literatura marginal em blogs. A literatura marginal é um movimento literário que tem como tema central o relato da própria experiência de sobreviver nos espaços marginais e marginalizados da sociedade brasileira contemporânea. A vida na periferia, lugar este pouco representado pela literatura canônica, passa a ser extensão do que se escreve, deste modo, o autor assume de forma concreta seus distintivos traços artísticos, culturais e sociais. Tendo em vista a internet como instrumento de “democratização” da prática e do uso da palavra escrita, por conta da heterogeneidade dos discursos veiculados, a literatura marginal contemporânea encontra, neste espaço, a possibilidade para expor e divulgar seus discursos carregados de traços distintivos de hibridismo, contraditoriedade, além de propagar, por meio da linguagem coloquial, sua temática que possui um caráter coletivo e representa uma específica realidade brasileira. Nos blogs, mais especificamente, os escritores de literatura marginal encontram um espaço de divulgação de textos inéditos e de suas obras. Para a realização do estudo proposto, foram feitas considerações gerais sobre os blogs pesquisados, segundo uma abordagem dialógica do material de pesquisa. O corpus compõe-se de blogs de sujeitos que têm alguma relação com a literatura marginal contemporânea: o blog da editora literatura marginal (editoraliteraturamarginal.blogspot.com.br) e os blogs pessoais dos escritores Ferréz (ferrez.blogspot.com.br) e Sérgio Vaz (colecionadordepedras1.blogspot.com.br). Para a descrição/análise dos dados, foi feito um estudo bibliográfico de escritos bakhtinianos, que embasam teoricamente a pesquisa. Também foi desenvolvido um estudo bibliográfico de literatura marginal no Brasil... (Resumo completo, clicar acesso eletrônico abaixo)
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Ce travail vise à etudier le genre lettre de lecteur publiés dans deux magazines. La lettre de lecteur est un texte publié dans une section spécifique du jornal et du magazine à travers lequel les lecteures dialoguent avec les éditeures du magazine et avec les autres lecteures, généralement ayant comme thème les textes du maganize publié dans les éditions précédentes. Pour Bakhtine (1997, p.302), “ nous apprenons à mouler notre discours aux formes du genre ». En reliant les genres de discours à l’activité sociale, à l’interaction, Bakhtine affirme que c’est la situation sociale e les participants immédiats qui déterminent la forme e le style de l’énoncé. Compte tenu de la nécessaire présence des genres de discours dans des actvités langagières des sujets, justifie l’importance de l’étude des genres dans les diverses pratiques sociales. À partir des questions soulevées par Circle de Bakthine, en particulier ceux par rapport à genre de discours, ce travail a pour but discuter, dans une perspective dialogique bakhtinienne, les différentes destinataires des magazines Veja et Nova Escola conduirait à des changements du genre lettre de lecteur, principalement en ce qui concerne les aspects stylistiques. Ainsi, nous avons l’intention de discuter le genre lettre de lecteur e de sa ralation à la sphère de l’activité journalistique dans le but de réfléchir sur la stabilité et l’instabilité du genre. Le corpus se compose des lettres de lecteurs tirés de quatre éditions des magazines Veja et Nova Escola, a été diffusé en 2011. La recherche montre qu’il y a une instabilité dans le genre lettre de lecteur dans la sphère journalistique, affecté par d’autres genres comme genres de la sphère pédagogique, didactiques et de instruction. Les lettres aussi dialoguent avec le genre confessionnel et de confidence
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O presente trabalho propõe discutir as produções literárias contemporâneas sobre a temática do vampirismo. Este estudo se fundamenta em análises de textos por meio da observação das práticas discursivas que os constituem. Tomando como corpus os romances Crepúsculo e Lua Nova de Stephenie Meyer, as observações partem dos pressupostos teóricos da Semiótica Discursiva e da Análise do Discurso, aos quais são incorporados estudos sobre cultura, sociologia e identidade. Parte-se do princípio de que o discurso é produto da cultura e, desse modo, incorporam-se a ele fatores históricos e sociais. Por essa razão, torna-se importante examinar os elementos dialógicos e intertextuais dos textos anteriormente apontados em relação às outras produções que tratam do mesmo tema e de outros possíveis, encontrados no corpus. Assim, busca-se compreender primordialmente os mecanismos fundamentais que tornam o texto um objeto de comunicação e de significação
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Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff
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This work’s main purpose is to research how the scientific speech is outlined on the Revista Língua Portuguesa in statements made by linguists. Statements issued in the previously mentioned magazine have been analyzed. In order to achieve the proposal, the research was based on the following questions: how both the scientific and the scientific divulgation speeches are formed in the magazine, and whether the opinion texts written by scholars and researchers in the linguistic field identify themselves with opinion articles, scientific articles or scientific divulgation texts. Those questions were discussed from the theoretical-methodological bakhtinian perspective, taking the notion of dialogism, the human activity sphere, genres of discourse and style as conceptual elements. It has been detected that there is a complexity in the construction of the genres in the magazine, always taking into account the journalistic and scientific spheres of circulation. The analyzed statements presented themselves as a confluence of many genres’ characteristics, showing a point of view, a scientific subject, a researcher-author and a language adjustment to the magazine reader, making it more accessible. The analysis showed that the discussed statements resemble opinion articles, scientific articles, and reviews, besides being scientific divulgation at the same time
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The subject of this research is the publicity discourse, in its configuration as speech genres, according to theoretical-methodological perspective in Bakhtinian Studies. Considering that there are infinite fields of human communication, Bakhtin says that there is also infinity of speech genres. However, according to the author, every sphere of human activity produces, and even requires, certain genres, with theirs thematic, compositional and stylistics aspects defined according to social-ideological values that materialize in that sphere and in the dialogue in which the texts are produced. The objective of this research is to study, according to this theoretical-methodological perspective, a print advertising piece by the Brazilian Federal Government, conveyed in the Língua Portuguesa magazine, with themes concerning the national public education. We analyze how the image of author is built and how the image of the Other is outlined by that author. It is assumed that the gender to which an advertising piece belongs intends to sell a product or idea. One of the specific objectives of this research is to identify what is being sold in the advertising piece that we analyze and what discursive and stylistic resources are utilized to achieve success in what it intends to promote. The results show that the author (in the voice of the Federal Government), while adopting the position of information-holder, also puts himself in the same plane of the reader, where everyone is responsible for the development of education in the country. The advertising piece intends to project a positive image of the Government, and this project of saying is realized, in the analysis, in the compositional aspects of the text as well in the stylistic aspects
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The aim of this article is to discuss the contingence in literature texts since an approach that make the literary theory, the discourse analysis and the psychoanalysis dialogue. It is important to remark the importance of this different areas dialogue as an instrument that could help the understanding of the relations between tradition and invention and the modern writer’s obsession to control the derive of meanings and the originality of the creations as well.