Usabilidade de site e tecnologia wiki aplicadas ao jogo de xadrez no ambiente virtual =: Usability of site and wiki technology applied to the chess set in virtual environment

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A expressão no ciberespaço: um voltar-se fenomenologicamente para o diálogo acerca de conteúdos matemáticos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Child safety from the perspective of essential needs

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Da rede às ruas: um estudo sobre o impacto da internet e suas ferramentas na contemporaneidade

Pós-graduação em Educação Escolar - FCLAR

Contribuição das redes de T.I. para formulação da estratégia e gestão das empresas

Pós-graduação em Engenharia de Produção - FEB

Relações públicas e mídias sociais: o desafio de construir relacionamentos na era da hiperconexão

This proposed project is to analyze the strategies for building and maintaining relationships, as well as the possibilities of intervention of the public relations in the virtual world. For this purpose, we used the multicase study of beer brands - Devassa, Nova Schin, Heineken, Skol and Brahma - to verify their roles in the communication process in their social media channels. Analyses were based on communication theories covering concepts such as the Excellence in Public Relations, the questioning about the definition of public flashing and discussion about the processes of interaction mediated by the Internet. The evaluation of the channels covered the period of 30 days and that the end of the checks it was found that most brands promote specific actions with surface interconnections between media channels, referring only to the effectiveness of social networks like Twitter, Facebook and Orkut in order to consolidate of relationships

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

Entenda RP: campanha de difusão da profissão de Relações Públicas

The profession of public relations presents itself in Brazil currently as a profession in expansion. However, by it’s time of performance, it should already be instated and legitimatized by society like other areas that even though appeared later, are already known and understood. Therefore, this project intends to seek for answers about the current situation, analyzing since it’s appearance in Brazil until now a days. With this analysis of the whole historic trajectory it is possible to understand the many movements that occur today in the area of public relations that are constantly searching for a legitimating and valued profession. However in this context surfaces a paradox: How to value something that is not known? So this project starts up again a campaign of divulgation of public relations promoted by the ABRP (Brazilian Association of Public Relations), now on the internet using the social networks, seeking to have a wider audience, interaction and reach. By this campaign it is possible to show to different publics the existence and relevance of the profession in the Brazilian context in objective and practice way making it more comprehensible in Brazil

Os movimentos nas redes e em redes: das manifestações internacionais ao Movimento Prudente

Neste trabalho apresentamos uma leitura sobre o processo de articulação dos movimentos em redes e do uso das redes sociais pelos movimentos socioespaciais que mais se destacaram no mundo nos últimos cinco anos. Tendo suas bases nos marcos conceituais de movimentos socioespacial, movimentos socioterritorial, Rede e Redes Sociais, remontamos ao processo de formação da Via Campesina e das manifestações na Primavera Árabe, M12M, M15M, Occupy Wall Street, Movimento Passe Livre e o Movimento Prudente na escala local. Analisar e comparar estes movimentos e suas manifestações nos permitiu identificar a conexão entre a difusão de informações nas redes sociais e a materialização das manifestações no espaço público. Destaca-se que o uso destas tem acarretado em uma nova dinâmica não só na difusão de manifestação, mas também na realização de trabalho de base, caracterizando-se como um importante espaço de socialização política da atualidade

Relações públicas aplicadas à comunicação pública digital: conceitos, práticas e recomendações

The increasing amount of information about public management conveyed by government electronic portals in the internet has attracted the attention of scientific research, which has resulted in reviews of the contribution of such channels of public communication for the expansion of citizenship. It is the duty of the government to inform citizens effectively as well as using effective language to deal with different ways of relating with each public. Based on data collected in the official social media of state government during search for Scientific Initiation PIBIC/CNPq entitled “Digital Democracy and Social Networks: Analysis of Use of Internet by the Government of State of Sao Paulo” and official strategic manuals of the first industry this work of course completion has analyzed practices and recommendations of the area to contribute to the development of strategies of public communication

Vogais mediais pretônicas no noroeste paulista: o papel das variáveis sociais no alçamento vocálico

In this paper, we investigate to which extent social variables act on the medial vowel raising phenomenon in the Portuguese variety spoken in São José do Rio Preto, a city in the countryside of São Paulo State. Based on the theoretical-methodological model of Sociolinguistics Variacionist, we analyse speech samples from this city, the Iboruna database. The results show that the vowel raising applies: (i) for both men and women; (ii) in all age groups and, (iii) in all levels of formal education. Taking into consideration the results of analysis of social and linguistic variables selected by the program GoldVarb, we find evidences that vowel raising phenomenon is not sensitive to social pressures in the speech community studied, which allows us to affirm that it is not a phenomenon socially stigmatized and the variation in its implementation is more strongly subject to linguistic variables.

Planejamento e prototipagem de uma rede social de gastronomia convergente com programas de TV e mídias sociais

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Crônica de um fracasso anunciado: um estudo de caso a partir das narrativas disponíveis na mídia sobre psicologia do esporte na Seleção Brasileira de Futebol na Copa do Mundo de 2014

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

Redes sociales durante la economia cafetera: el caso de las haciendas Bebedouro (Brasil) y La Luisiana (Colombia), 1870-1920

Pós-graduação em História - FCLAS

Explorando potencialidades para a criação de rede de apoio social a mulheres lusófonas que vivem com câncer de mama em Toronto, Canadá

Introduction: Health indicators tend to be altered due to the participation of people in social networks. Objective: To find out ideas of individuals belonging to Portuguese speaking communities in Toronto, Canada, about the possibility of creating a social support network for women experiencing breast cancer. Method: Nineteen participants of the present ethnographic and critical study answered to questions, providing their opinions regarding to the social support network and its positive and negative aspects. Also, the participants suggested other possible individuals who could participate and help in the creation of such network. Discussions were transcribed, analysed and coded using qualitative software called Atlas ti 6.0. Results: The main components for the creation of the social support network were: the demystification of breast cancer and its prevention, emphasis in health education, dissemination of the need of volunteers and a direct social support to those women. The positive aspects were the participation of oldest women as social leaders and the utilization of schools and religious institutions for publicity. Negative aspects that were perceived as barriers are: the belief that breast cancer is a disease lived by women, the lack of knowledge about its cure and rehabilitation, as well as a collective sensitiveness to it. Also, about the participation of community leaders, the suggestions were: diplomats, priests and pastors, schools directors and communication entrepreneurs. Conclusion: The creation of the social support network should consider the cultural sensitiveness and the inner diversity of the consulted Portuguese speaking communities. Due to the insufficient number of Angolan participants to sustain a major analysis, a special recommendation was that Angolan social leaders and professionals should be invited to design the structure of such network according to their specific cultural traits.