Os desafios da House Agency: estudo de caso sobre “agência da casa” de uma empresa varejista da cidade de Bauru/SP

After the Technological Revolution, the world has undergone many social and behavioral changes that have forced companies to rethink their methods of communication in marketing. Marketing is a strategic business sector with a focus on research into the demands and needs of its customers looking beyond a quality product. Thus, to generate and mediate communication between company and client came the Communication Agencies, third party companies that provide communications services to several companies, and the House Agencies, which constitute a communication area of the company. This paper presents a survey of House Agency, its functioning, structure, demands, functional profile and presents a case study on the House of Agency retail company \\\"Supermarkets Trust\\\", pointing out the strengths and weaknesses that the company faces when choosing structuring an agency of the house.

Poe tornado fellini: adaptação literária no cinema autoral

The purpose of this article is to assess Federico Fellini’s adaptation of an Edgar Allan Poe story for the screen. The film “Spirits of the Dead” is Fellini’s adaptation of Poe’s story “Never Bet the Devil your Head”, but it is very far from being a faithful rendering. The “infidelity” of the Italian film director to the American writer occurred in the context of the enormous prestige enjoyed by what was known as “authorism”, a phase which the film industry was going through at the end of the 1960s, whereby great value was placed on the aesthetic idiosyncrasies of individual film directors.

Jornalismo e crítica literária em Sérgio Augusto

The aim of this article is to analyze the journalistic elements existents in Sérgio Augusto’s literary criticism, in the column Prosa de Sábado, from the Supplement Sabático of the newspaper O Estado de S. Paulo. From the methodological point of view, it is guided by the studies of Pierre Bourdieu’s field theory. In addition, it discusses the relations between literary criticism and journalistic criticism based on Silviano Santiago and Flora Süssekind’s reflections, looking for establishing connections with the journalistic elements that inform Sergio Augusto’s literary criticism.

Interatividade: estratégias da Agência Propagação da FAAC para propagar ações sociais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O narrador de Helena de Machado de Assis: ethos modernizador em matéria literária acanhada

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Rimbaud, Molière e Sade lidos pelos brasileiros: aspectos da representação literária dos escritores franceses homenageados na coleção Literatura ou Morte

Pós-graduação em Letras - FCLAS

Jornalismo da Multidão: estudo sobre as formas de financiamento coletivo da Agência Pública

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Marcadores prosódicos da escrita literária: uma análise da obra Manuelzão e Miguilim, de Guimarães Rosa

to each other. These approaches reveal the speaker's attitudes, their feelings expressed in statements and in the contexts in which those expressions are used. Cagliari (1989) calls this kind of discursive reference as prosodic markers in literary writing. In this project, the corpus for the analysis comes from the work of Guimarães Rosa: Manuelzão e Miguilim. The main goal of the present project is to develop studies on the subject, since there is virtually nothing done about the prosodic writing markers. Develop working methods is an important objective, in order to show how the prosodic markers can be studied. This type of study is not only important to linguistics: phonetics, textual analysis and discourse, but also to literary studies. Different ages of literary expressions used differently such resources as shown by the work of Cagliari (1989). The methodology of this project starts collecting data to compose the corpus with examples categorized as prosodic markers. Then, according to prosodic theories, these expressions are classified in types. The contexts in which they appear are important elements and they will be highlighted. The narrative of the plot is also an important context. Dialogues are good source of prosodic markers. In the work of Guimarães Rosa: Manuelzão e Miguilim, it was observed that the author likes to reveal the feelings of the characters in the novel through stated words in their speech. There are prosodic markers showing feeling like: intimidating, serene, gentle, cheerful, worried, angry, with irony, etc. The authors also refer to the fact that the character pronounced his speech with different voice qualities such as loud, hoarse, whispering, etc. This project studies the association between some prosodic elements of speech and their occurrence in literary texts as prosodic writing markers, as defined in the project. The data come from the phonetic descriptions of words and expressions regarded as prosodic...