A pluralidade narrativa do cinema e a crítica negligente: estudo de caso : anticristo e melancolia, de Lars Von Trier

The cinematographic language is notedly plural and heterogeneous. There are many filmic elements that “narrate” all the time, in different ways. Besides enumerating some of them, this study seeks to analyse if the criticism is attentive to all of these tools or if it sticks only to some of them. It’s also reflects if this activity uses more objectives or subjectives aspects as basis for its conclusions. Here, a very specific field was chosen: the study is done by a comparative analysis of the reception of Brazilian’s and European’s criticism from two Lars Von Trier’s films, Antichrist and Melancholia. After explaining how the narrative elements are used in the cinema, it’s demonstrated that, in general, the criticism is negligent and does not analyze all of those tools. In some cases, the analysis of some elements is done in a superficial way, so others aspects can be highlighted

Relações públicas e gestão de marcas: compreendendo habilidades e contribuições

This paper discusses the possible performances of professional Public Relations in Brand Management. This approach combines the concepts of brand identity, image and reputation for strategic function / managerial Public Relations. If on one hand the brand is the key element for the public identification of the organization, on the other, the result of this relationship can and should add value to both protagonists of the relationship: Public and organization. So, in an effort analytical and reflective, based on specific literature, defends the idea that the Public Relations has a professional profile that combines institutional and market interests for brand management. In practice, through an exploratory study, is observed from interviews with professionals involved in the area of Brand Management, how is the alignment between brand, relationships and purposes of the organization and which professionals working in this field. The study shows that although it is still defining itself in the market everyday, the public relations professional is a plural, able to manage this effectively

Melhor idade na rede: uma visão da inclusão digital do idoso : estudo do caso da Universidade Aberta à Terceira Idade da UNESP Bauru

In the information society, the use of Technologies has been incorporated to our quotidian. The use of personal computers and internet, however, does not reach to all the individuals, creating the problem of digital exclusion. Nowadays, many inclusion politics are being developed to diminish the digital abyss in society, in a way to enable a plural access to the internet. Between these initiatives, we highlight the projects of digital inclusion among the elderly, slice of the population that grows more each day and seek quality of life, social reinclusion and health. In this context, the open universities for the elderly bring to the aged courses and workshops, in order to encourage the activity in this age group. An example of this idea is the Unati of UNESP Bauru, that develops the project “Terceira Idade Digital”. This work aims to analyze the relation between the elderly with certain technologies, apart from showing the digital inclusion scenario, with its delays and progresses

Opções metodológicas para o estudo de fenômenos variáveis relacionados à 1a pessoa do discurso

This paper presents methodology for an integrated treatment of three variable phenomena in Brazilian portuguese: (i) encoding of first-person plural into the forms nós (we) and a gente (the people), (ii) verbal agreement with the pronoun nós and (iii) verbal agreement with the pronominal form a gente. Based on the theoretical framework provided by Labovian sociolinguistics (LABOV, 1966, 1972), the methodology is applied to a sample of Brazilian portuguese spoken in the countryside of São Paulo State (GONÇALVES, 2007). The results indicate that distinct factors predominate in the choice of the alternative forms of each phenomenon: in the verbal agreement with a gente, linguistic factors are the most prominent; in the verbal agreement with nós, social factors are the most salient; and in the use of nós/a gente both linguistic and social factors prevail.

Caminhos de uma rede: o percurso do usuário de álcool e outras drogas

Pós-graduação em Psicologia - FCLAS

Modernidade e pós-modernidade: em busca do sentido da vida atual

This paper refl ects on a set of themes that are part of the contemporary agenda. The article contrasts modernity and post-modernity to discuss the “new sociology” which is dedicated to interpret the world and the way of life derived from the digital revolution and an intense capitalist globalization. Accepting some of the metaphors and concepts developed by this sociology, the paper argues that the world suggests much more than the image of a “radicalized modernity”, in which the dynamics of the past collide and combine with dynamics that are coming into existence, forming a plural, uneven, and surprisingly fast system.

Os valores políticos da democracia nas opiniões dos vereadores de São Bernardo do Campo, Santo André e São Caetano do Sul

The objective of this paper is to analyze the values of democracy in the opinions of the councillors of the cities of São Bernardo do Campo, Santo André and São Caetano do Sul. This paper analyzes the period of 2010 and the technique of collection and analysis data were based on the main research methods in the Social Sciences. The results were: i) democracy is stable, ii) it is superior to any other type of regime, iii) content support in some public policy and the use of voting and iv) democracy has the support of the various ideological options.

O enunciatário da revista VEJA: contribuição para discussões sobre indústria cultural e cultura de massa

This work intends to “test” two theories about mass cultural products – one that understands them as syncretic and plural and another that sees them as homogenizators and aimed to a mixed audience. We chose Veja magazine as the object of this study and tried to understand how its internal sessions bring in their readers, with the goal of verifying whether readers shared characteristics. In the affirmative case, Veja would be directed to a specific reader; otherwise, it would be a syncretic cultural product. This answer should give us basis to reflect upon the opposition between both ways of thinking about mass culture and help us take a stand on this discussion. Obviously, we do not intend to give a definitive answer to the opposition between these two tendencies. The limits of this work are given by the investigated object itself: we intend to verify empirically how Veja, as a cultural product, solves the contradiction that the co-existence of these two opposite theories point about mass society.

Limites e contribuições do uso da EME para pesquisas de cunho qualitativo na aquisição do PB

The main objective of this paper is to answer the following question: how can we draw a parallel, during the analysis of the data, between children who are at different moments in the language acquisition process or who belong to different populations (children that are monolingual, bilingual, with language disorders, etc.)? In order to answer this question, we are discussing the advantages and limitations of adopting a measure like MLU, from English Mean Length of Utterance, or EME as it was named in Brazil, proposed by Roger Brown (1973). We intend to verify the effective contribution of these measures to the studies in the area and propose an adaptation in the studies that use a qualitative approach. Firstly, we recall the study of the criteria proposed by Brown (1973), Scliar-Cabral (1976), Parker & Brorson (2005), Parisse & Le Normand (2006), and Araújo (2007), and by scholars of Brazilian Portuguese morphology, like Câmara Jr (2009), Monteiro (2002), and Kehdi (1990), among others. Secondly, from a dialogic-discursive point of view (BAKHTIN, 2006; BAKHTIN/ VOLOSHINOV, 1992, 1981), we provide as an example the research on the plural in the language acquisition process (HILÁRIO, 2010, 2011b, 2012). The reflections made indicate that EME may be a useful measure for the researches on language acquisition. Nevertheless, adaptations should be done and its inherent problems should be taken into account, especially if other factors are considered – like the age, the number of types/occurrences, the maximum limit of items per utterance etc. – although it is not the only parameter of analysis. Considering that EME may vary according to the conditions of production and may not reflect the qualitative changes in the children’s discourse, other factors should be analyzed, like the context of the discourse, the participants involved etc.

Concilier les données qualitatives et quantitatives: un défi pour les recherches en acquisition du langage

What is the role of qualitative data? How should mixed approaches be considered? Is it necessary to complement the quantitative approach by the qualitative approach (Maziére et al., 2010) or the opposite? How can these two approaches be combined in a Language Acquisition research? What are the possibilities of generalization that these approaches provide? Besides those necessary theoretical discussions, our starting point is a qualitative research on the acquisition of the plural morpheme in Brazilian Portuguese (BP) in children between 1 year 11 months old and 2 years 7 months old (Hilário, 2012), whose linguistic production is intrinsically connected to their dialogic aspect (Bakhtin & Vološinov, 1973) and to the interaction among interlocutors (Bruner, 2004; Vygotsky, 1986). In this research through the usage of a computational tool (CLAN) it is expected to have more visibility of the quantitative results even if they are in a qualitative approach. Although, it should be taken into account the fact that each approach can achieve valid and relevant results (Valsiner 2000), i.e., with any given method it is possible to reach a kind of generalization (statistical or analytical).

A prática como lócus de formação de professores e produção de saberes na Educação Física

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A brasilidade no jornalismo de Revista Nacional: uma análise do discurso das revistas Veja e Época na copa do mundo de futebol de 2014

O presente trabalho buscará verificar a noção (ou as noções) de brasilidade no jornalismo de revista nacional - e como essas noções contribuem para a construção (e a reafirmação) de determinados discursos acerca da cultura e da identidade brasileira. Analisaremos os discursos das revistas Veja e Época em textos (veiculados entre novembro de 2013 e novembro de 2014) a respeito da Copa do Mundo de Futebol de 2014. A pesquisa partirá de fundamentos da Análise do Discurso (AD) Francesa e de uma concepção intercultural de sociedade (que enxerga as relações sociais como processos de negociação de conflitos culturais entre os grupos sociais). Pretende-se mostrar de que forma os discursos das revistas repercutiram a noção de brasilidade -se de maneira homogeneizadora, ou se de maneira plural- nos textos a respeito da organização do país para o megaevento, bem como nas reportagens a respeito do desenvolvimento do torneio em si. Indicaremos a influência da ideologia na produção discursiva (textual e imagética) dessas revistas quando abordam aspectos da cultura e da identidade brasileira nos textos sobre o Mundial - especialmente, quando tratam de nossa alteridade, a partir de uma perspectiva hegeliana de inferioridade da cultura latina em relação à cultura europeia. Ademais, indicar-se-ão algumas noções de brasilidade construídas pelos principais nomes da historiografia nacional do século XX - noções, essas, que revivem no discurso jornalístico sobre o Brasil e os brasileiros

A narrativa visual de Lourenço Mutarelli: o uso fragmentado da linguagem dos quadrinhos em seus primeiros romances gráficos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Sujeitos diaspóricos e negociações identitárias: o entre-lugar em Brazil-Maru e Sonhos Bloqueados

Pós-graduação em Letras - FCLAS

Ofício de aluno: o processo de socialização primária e a construção de uma identidade

Na última década dos anos 90, alguns estudos acadêmicos voltaram-se para a questão de se valorizar as investigações sobre o saber docente, o saber pedagógico e a prática pedagógica. Dentre os inúmeros temas abordados, o papel do aluno frente à escola, foi o que chamou nossa atenção. Com base nisso, estuda-se sobre o habitus do aluno, sobre seu papel enquanto ator social, sobre sua identidade de aluno, sobre seu ofício de aluno, entre outros. No âmbito desse processo e com base nas vivências da pesquisadora este estudo buscou como objetivo geral compreender o papel da socialização primária na constituição do ofício de aluno e na construção de sua identidade. Especificamente: (1) Levantar dados sobre o papel da socialização primária na construção da identidade de aluno e; (2) Identificar em estudantes do ensino fundamental como eles constituíram o seu ofício do aluno. Nosso trabalho se baseou em uma pesquisa de natureza qualitativa. Contou com 7 participantes, todos eles alunos de uma escola pública do munícipio de Rio Claro. Para coleta de dados foi utilizada a entrevista semi-estruturada. Na disposição dos resultados optou-se pela divisão em três eixos: (1) Infância, (2) Escola e (3) Ofício de aluno. Já para análise do conteúdo, a discussão, separou-se em dois eixos temáticos: o primeiro sobre a socialização primária na construção da identidade de aluno e o segundo sobre a construção do ofício de aluno. Com isso, pudemos concluir que o ofício de aluno é de ordem: temporal, social, plural, heterogêneo, personalizado, situado, biográfico e estrutural. E que papel que o aluno desenvolve na escola é influenciado pela socialização primária (família e escola) à qual o mesmo foi submetido. Porém, deixamos aqui uma contribuição singular, visando que futuros projetos possam ser desenvolvidos de forma a ampliar o entendimento desse tema