Mulher e poder: percepções de líderes femininas nas organizações

The final paper “Woman and power: perceptions of women leaders in organizations” is a study based on the perception of the female rise to leaderships positions. Through the history and social relations, this study aims to understand how this process happens in fact. This topic has been part of studies over the last 200 years and still is far away from being over. In order to enrich this paper, a historical investigation was conducted focusing on woman occupying public and private spaces. To improve this experience, Michel Foucault and his power theories were used to understand how this process happens. Complementing this study, Margarida Kunsch, the PR theoretician, investigated the power relations trough the organization environment, based on the influence caused by Organization Communication. To complement this study, 9 women in leadership positions shared their experience in leadership positions and the main characteristic of women in this position. Throughout the study, it was noticed that the social-historical interventions affect not only the professional life, but also, the personal life. Concluding this study, it was noticed that there is no recipe to be a woman in a leadership position, but, each interviewed constructed their own way, living the deconstructions process of the social accepted gender

Germinação, desenvolvimento e colheita da semente na mulher-terra: orientação de gestantes do SUS de Rio Claro sobre gestão e parto

Ao viver uma gestação, a mulher passa por mudanças biológicas, somáticas, psicológicas e sociais. É de fundamental importância que as gestantes recebam apoio, sejam orientadas sobre tais mudanças e também sobre o parto, momento comumente temido por elas. A assistência pré-natal é oferecida em nível nacional pelo Ministério da Saúde, que propõem a realização de ações educativas e a criação de grupos de apoio, que visam complementar o atendimento realizado nas consultas médicas. Porém, apesar de serem preconizadas, tais ações ainda são insuficientes ou insatisfatórias. O presente estudo visa contribuir com a área de Educação em Saúde buscando, a partir do conhecimento da realidade de gestantes, realizar uma ação de orientação, com a intenção de complementar o pré-natal realizado em Unidades de Saúde da Família (USFs). Para tanto, o objetivo geral da pesquisa foi investigar aspectos do conhecimento e dos sentimentos de gestantes usuárias do SUS de Rio Claro a respeito da gestação e parto, orientando-as sobre tais assuntos. A pesquisa, com abordagem Qualitativa, objetivo Descritivo e que usou como procedimento técnico a Pesquisa-ação, ocorreu no município de Rio Claro e teve como sujeitos 15 gestantes. A coleta de dados se deu através de entrevistas semi-estruturadas, que foram gravadas e de um diário de campo. Foi elaborado um material contendo 16 imagens coloridas, que foram utilizadas nas orientações individuais com o intuito de esclarecer os processos da gestação e parto. Os dados foram analisados através da técnica de Análise de Conteúdo. A maioria das entrevistadas afirmou que não planejava engravidar e, ainda assim, mais da metade delas não fazia uso de nenhum método contraceptivo, mostrando que não houve um planejamento familiar efetivo. As fontes de informação mais citadas foram as pessoas mais velhas e/ou experientes... (Resumo completo, clicar acesso eletrônico abaixo)

A poesia de Harryette Mullen e a (des)construção da mulher e de suas fronteiras

Harryette Mullen is a contemporary African-American poet whose work has been increasingly analyzed and commented upon in American literary circles. Along her poetic career, one can identify the development of a complex relationship with the construction of the (black) female identity. Early in her career such construction involved the affirmation of a safer, if not “truthful” locus that could encompass the meaning of the female existence, which has ultimately come to develop a deconstruction, in her current poetry, of any centrality or essentiality in the search for a an authentic female identity. Translations of her poems will be presented in order to investigate their implication for understanding the fragmented body of the contemporary woman.

Migração e trabalho: impactos do processo migratório na vivência da mulher nordestina

Pós-graduação em Serviço Social - FCHS

Mãe / Mulher atrás das grades: a realidade imposta pelo cárcere à família monoparental feminina

Pós-graduação em Serviço Social - FCHS

'Sou atleta, sou mulher': a representação feminina sob análise das modalidades mais noticiadas nas olimpíadas de Londres 2012

Pós-graduação em Comunicação - FAAC

Discurso e identidade feminina na mídia impressa: a evolução da mulher no mercado de trabalho

The female identity in relation to the multiplicity of roles of contemporary women and their evolution in the labor market is the focus of the work that is developed from studies of French line Discourse Analysis refered to Michel Pêcheux and Michel Foucault. The objective is to reflect on the discursive mechanisms of print media, focusing on Veja magazines covers, which, by its verbal and visual language, constructs meaning effects and disseminates certain social thruths about the female changes. Considering that this media aspect plays an important role on society's opinion formation, it is worth to investigate, analyse and describe the elements present on the covers, as seduction and persuasion objects. The work analysis material is formed by six covers published by Veja magazine in the period of 1968-2012, which raise the theme of women in the labor market and show us their evolution and the changes in the representations about the female universe and the work in society

Lei Maria da Penha: uma nova forma de vida da mulher brasileira?

This article proposes an analysis of the Law no. 11340, August 7th, 2006, known as “Maria da Penha” law. The study is based on the theoretical guidelines of French Semiotics, mainly on the earlier studies conducted by Algirdas Julien Greimas and the recent developments in Jacques Fontanille, Claude Zilberberg and Eric Landowski’s researches, concerning the forms of life. In this regard, we verify whether the aforesaid law constitutes a new way of life of the Brazilian woman.

Diamantina: cenário do primeiro diário escrito por uma mulher no Brasil - minha vida de menina de Helena Morley

The first diary written by a woman, Minha vida de menina brings a description of the ordinary daily live and the peaceful live of Diamantina, of the rural Minas Gerais. Helena Morley, a teenager of the end of 19th century, presents us from the crazy city, to issues of liberation of the slaves. The vision world of the young narrator also provides an idea of how the women role has changed in our society.

Algumas reflexões sobre a condição da mulher brasileira da colônia às primeiras décadas do século XX

This article, about reflections on the condition of Brazilian women from the Colony to the first decades of the twentieth century, reveals the historical position of them and the attitudes and behaviors related to gender and sexuality. Subdued, it was treated as a sexual object, arousing all sorts of misogyny by men. Rebel, veiled or ostensibly, could serve their own desires. Throughout history, the Church and medical institutions which jointly accounted for, significantly, established the meaning and place of women. In Colony period, the woman is a ward from the Catholic ideology, but from the nineteenth century, after Independence, this power control arises to Medicine. The physician submits the religious discourse, naturalizing the status of women as one that breeds, namely the insertion of the medical issues of family scientifically legitimate colonial patriarchy. This is accentuated in the early twentieth century, when medicine consolidated setting standards and rules for marriage, to motherhood and family life. We note how the feminine universe was (and it is nowadays) ambivalent, with "one foot" in virtue and another in sin, with a tendency to contain and another to trespass. On the one hand we have the home and motherhood, validated in marriage, in which the woman is cared for and dependent on her husband. Reflecting on the motherhood of Virgin Mary, comes to the sacred dimension of the idealized woman saint by the Church. At the same time, however, feels the need for freedom, identity and independence, needing to give a voice to the desire to have their sexuality and all that it is due in full. The manifestation of the desire and the call for sexual satisfaction, and put in permanent conflict personal, psychological and social split between moral entrenched across generations and cultural transformations resulting from decades of the 20th Century.

A construção do ator mulher contemporânea em publicidades de Você S/A

In this article, we aim at analysing, from the perspective of greimasian semiotic theory, how the actor contemporary woman is built in three advertisements published in the magazine VOCÊ S/A in editions of years 2001, 2004 and 2011. Although we have chosen to organize the analysis in that order, the issue of time is not the focus of our work. Our focus in this work will be on the thematic roles of wife, mother, housewife, professional and “woman”, played by the actor who, entering in conjunction with the advertised objects, can be a fulfilled wife/mother and a successful professional or, even, can be “more woman”.

O cruzeiro: acontecimento e rotina como forma de vida da mulher nos anos 1950

Magazines such as O Cruzeiro are part of the Brazilian collection. In its pages, the female presence is constant. From the concepts of Greimas’ way of life and happening and routine from Zilberberg, we analyse a photoreport which highlights the actress Ilka Soares, comparing her to texts of the session “To the woman”. The analysis of such texts lets us verify the behaviour of a distinguished professional which is different from the traditional model of the housewife of the fifties. Reconstitute the ways of life of these women is to make up for the memory of the country

Amélia Beviláqua que era mulher de verdade: a memória construída da esposa de Clóvis Beviláqua

Based on Clovis Bevilaqua’s four biographies which present three stigmas of the character - being the son of a priest, engaged in a large grammatical legal controversy with Rui Barbosa in making the Civil Code of 1917 and married to a wife of exotic modes - we discuss the built memory of Amelia Carolina Freitas Bevilaqua, who is marked as a pioneer of the feminist movement in Brazil and also upstart writer who aspired to join the Brazilian Academy of Letters. Among other negative adjectives, she was sloppy, not vain and misaligned in dress, futile or adulterous.

Mulher, mercado de trabalho e as configurações do seculo XX

The entrance of women in the labor market carries implications for the organization and structure of family functioning, leading to the proposition of new settings, family arrangements with direct interference in the mother-child and family dynamics.A major challenge for women is to reconcile time for household chores, academic, external work and be able to stay with their children in order to be able establish an affective bond and harmonious.In this sense, one can say that in married life the roles played by man and woman has been increasingly confused and that family configuration has been designed differently from the traditional family structure as well as the mother-child relationship is also touched by these events.