Internacionalização organizacional e cultura: as relações públicas no processo interno de mudança

The ever more interconnected and competitive markets have contributed to the increase in the number of companies seeking mergers and acquisitions, as they undergo significant cultural dimensions that can influence the success of an organization. This study analyses how the process of change can happen, considering the importance of culture, the complexities of the internal public and the interaction between professionals, with the aid of Public Relations. The analysis is grounded on theoretical principles concerning intercultural communication and the role of the professional as a manager of communicational barriers. It also recommends the application of storytelling as an organizational strategy in order to mediate potentially conflicting changes that could be facilitated with the work of Public Relations

Fazer ciência, fazer história: a sociologia da mudança social de Florestan Fernandes e de Costa Pinto

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Mudança curricular e a construção do conhecimento pedagógico do conteúdo na educação física

To understand how teachers deal with curriculum change proposals, and how their professional knowledge are involved in this process, is critical in order to understand the impact of these changes in pedagogical practice. From L. S. Shulman’s typology of teacher knowledge, we aimed to describe and interpret how a Physical Education teacher deals with the pedagogical content knowledge when developing a theme from Curriculum Proposal of Physical Education from the State of São Paulo (PPC-EF). A case study was conducted with the use of semi-structured interviews and classroom observation. The teacher made adjustments at the approach and activities suggested by the PPC-PE, mobilizing several teacher knowledge, and her autonomy was not removed. On the other hand, difficulties in relating “theory” and “practice” indicate the need for construction of pedagogical content knowledge to better direct the learning of students to the critical appropriation of movement culture.