Gestão da qualidade na construção civil

Quality Management has become an essential requirement for all companies intending to compete and ensure its place in the labor market. Several tools have been created as a way of ensuring the effectiveness of quality management, in order to control and manage the quality of services and products to ensure a final product with a high degree of competition and quality, besides satisfaction and exceeding customer expectations. Due to the great importance it has at the presente time on the world stage and internationally, civil construction felt the need to eliminate the defects and the lack of quality that have become so common over time to ensure a quality product and it´s customers satisfaction. It was then that this industry began to implement and develop more modern techniques and tools for quality control in construction. Quality achieved position in global market, defining which companies would continue and which companies would leave it, not to mention it became insistently required by the customer. Some tools such as ISO 9000 guided companies seeking a quality management. This presentation will present some of these management tools and their applicability in the civil construction industry. Thus, it will be evident that despite the current resources it is necessary that civil construction professionals abandon the idea that considers quality management a problem and begin thinking about it as a solution to prevent future errors and ensure the quality of their services

Gestão de recursos hídricos: uma abordagem da economia institucional sobre a reutilização da água

Neste trabalho priorizou-se a visão da água enquanto bem público. No seu tratamento, dado que a economia neoclássica tradicional não nos oferece uma resposta desejável, pisamos o campo da Economia Institucional: da importância das instituições para o desenvolvimento até os diferentes arranjos institucionais, com o aparecimento de múltiplos agentes. Com isso procuramos atacar o problema do “carona”, e mostrar como pode haver cooperação entre os agentes para a produção de um bem público, no caso a água. Em posse desses argumentos, mostramos como é feita a atual gestão dos recursos hídricos no Brasil, descentralizada e participativa, através dos Comitês de Bacias Hidrográficas. Em seguida mostramos como a articulação regional, diante de um cenário de escassez hídrica para abastecimento antrópico, e seus consequentes conflitos, anterior à formação dos CBHs, contribuiu para pressionar um tradicional segmento da indústria na Região Metropolitana de São Paulo (RMSP), o Pólo Petroquímico, e como a opção pela reutilização da água tornou-se uma alternativa não só viável, como economicamente interessante, a ponto da Sabesp e da construtora Odebrecht iniciarem o projeto Aquapolo Ambiental

Geotecnologias para a análise da bacia hidrográfica do Córrego Wenzel - Rio Claro/SP: proposta de gestão de recursos hídricos

The expansion of urban in medium-sized citie, increase the importance of action planning and management of natural resources, among which water is the most important. Such action should include the integration of physical and man-made elements involved. In this context, it becomesimportant for watershed analysis and the use of geotecnologies. Thus, the objective was to demonstrate the contribution of the geo, as a tool for managing a river basin, allowing the integration of physical data and the analysis of anthropogenic environmental scenarios in urban areas. The area chosen, the basin of the Wenzel, is located in Rio Claro / SP, a city whose urbanization process has been intense and continuous. Thematic maps were generated from the physical environment: soil, slope and geological, as well as maps of land use. With regard to land use maps, these were drawn from the visual interpretation of material aerophotogrammetric, considering the years 1995 and 2010, performing an evolutionary analysis. It was observed that the area presents small variation in the physical and structural aspects, with lithological and geomorphological formation favoring the occurrence of floods, erosion and siltation. These processes are accelerated by the forms of land use, with intense urbanization during the period between 1995 and 2010, and poor preservation of permanent preservation areasand. In the floodplain areas there is a high waste disposal is the most notable environmental problem

Estudo da utilização do balanced scorecard na gestão da qualidade e excelência operacional aplicadas a projetos de engenharia em sistemas de potência

The expansion of the electrical system is currently a subject of great importance to the development of Brazil. For its realization, large projects are needed, requiring large-scale investment and realization processes of great complexity. Thus, this type of project has a high strategic importance for the performance of companies that conduct. Seeking a way to determine a method to align traditional practices for measuring quality to the corporate strategic needs, this work is the study of the use of the balanced scorecard methodology, applying quality management and operational excellence, with a focus on projects in power systems. We analyzed some cases of successful application of the methodology in business segments in the next study, culminating in a proposed model of the method

A Gestão de Relações Públicas em culturas organizacionais conflituosas: caso AB InBev

Cultural clashes are part of the intercultural relationships, and especially in the organizations, they cause differences interfering in the process of sharing experiences, expertise and coexistence. This study outlines some communicational actions, built to improve the management of intercultural relations in organizations. This study also is related to the sharing and discussions on the communication planning process and its importance in intercultural differences detained and promoting interfaces between public of “different worlds”. The discussion is supported by theoretical theory of organizations and organizational culture in order to demonstrate a number of aspects related to this subject, which are directly accustomed to public relations activities. It also presents an analysis of the multinational AB InBev, in order to illustrate the process of knowledge and relationships that is built through the construction of the meaning in intercultural environments, as is the case of this organization

A influência das universidades públicas de São Carlos-SP na dinâmica do espaço geográfico: a importância da população estudantil para o setor imobiliário

The city of San Carlos is known to have important centers of research aimed at developing high technologies, which are: Federal University of São Carlos (UFSCar), the University of São Paulo (USP). Thus, the portion of the population of students who are not from the city of San Carlos, but it has to be present daily to provide their respective courses in San Carlos, has the need to rent property. The housing market, in turn, uses the application of capital to meet the demands of students and business is taking steps that make the production of space and provide new scope of the place, giving new meaning to the settings and new residents. This work goes towards understanding the students, social workers, boosting growth in this market and the influences of space and real estate agents and their actions materialized in space to meet this demand

Aplicação da logística reversa como solução para gestão dos resíduos eletrônicos

The present study aimed to analyze how develops the reverse logistics process applied in electrical and electronic products. Such analysis was obtained through literature search and with the completion of a case study, which was developed at the company's Oxil Reverse Manufacture, showing the advantages obtained as well as the difficulties faced in the implementation of the reverse logistics process. The development of this research shows its importance in so far as the residues generated by electronic components, which are one of the most harmful to the environment and harmful to human health, highly possessing heavy metals and non-biodegradable materials in their composition. In this way, the components collected from this activity, should be properly recycled, reused and finally housed in suitable location, these steps that are part of the reverse logistics process

Germinação, desenvolvimento e colheita da semente na mulher-terra: orientação de gestantes do SUS de Rio Claro sobre gestão e parto

Ao viver uma gestação, a mulher passa por mudanças biológicas, somáticas, psicológicas e sociais. É de fundamental importância que as gestantes recebam apoio, sejam orientadas sobre tais mudanças e também sobre o parto, momento comumente temido por elas. A assistência pré-natal é oferecida em nível nacional pelo Ministério da Saúde, que propõem a realização de ações educativas e a criação de grupos de apoio, que visam complementar o atendimento realizado nas consultas médicas. Porém, apesar de serem preconizadas, tais ações ainda são insuficientes ou insatisfatórias. O presente estudo visa contribuir com a área de Educação em Saúde buscando, a partir do conhecimento da realidade de gestantes, realizar uma ação de orientação, com a intenção de complementar o pré-natal realizado em Unidades de Saúde da Família (USFs). Para tanto, o objetivo geral da pesquisa foi investigar aspectos do conhecimento e dos sentimentos de gestantes usuárias do SUS de Rio Claro a respeito da gestação e parto, orientando-as sobre tais assuntos. A pesquisa, com abordagem Qualitativa, objetivo Descritivo e que usou como procedimento técnico a Pesquisa-ação, ocorreu no município de Rio Claro e teve como sujeitos 15 gestantes. A coleta de dados se deu através de entrevistas semi-estruturadas, que foram gravadas e de um diário de campo. Foi elaborado um material contendo 16 imagens coloridas, que foram utilizadas nas orientações individuais com o intuito de esclarecer os processos da gestação e parto. Os dados foram analisados através da técnica de Análise de Conteúdo. A maioria das entrevistadas afirmou que não planejava engravidar e, ainda assim, mais da metade delas não fazia uso de nenhum método contraceptivo, mostrando que não houve um planejamento familiar efetivo. As fontes de informação mais citadas foram as pessoas mais velhas e/ou experientes... (Resumo completo, clicar acesso eletrônico abaixo)

Comunicação digital, relações públicas e gestão de marcas: Interatividade e relacionamento como ferramentas de branding

This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

Utilização dos sistemas integrados de gestão - ERP: estudo de múltiplos casos em pequenas e médias empresas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Orçamento Participativo (OP) após vinte anos de experiências no Brasil: mais qualidade na gestão orçamentária municipal?

This article consists on an analysis of dissertations and thesis on Participatory Budget (PB) in post-graduation courses in Brazil (from the CAPES data bank), from 2000 to 2009. It also makes the evolution of works explicit, the institutions where they were carried out, and the area in which they were produced. Results show that the Participatory Budget has not been often evaluated, understood and explained in terms of its finance and budget technical dimension, in spite of there are two decades studies have been carried out regarding this method on budget management in Brazil. Finally, the importance of understanding aspects on PB must be taken into consideration when carrying out new studies.

Um estudo de caso sobre a importância da comunicação organizacional nas instituições privadas de ensino superior (IPES)

Estudo sobre a importância que a comunicação organizacional exerce no âmbito das instituições privadas do ensino superior. Entende-se que a comunicação organizacional vem ganhando espaço neste segmento e diferentes estudos contribuem para a compreensão sobre sua função estratégica e integrada. Para tanto, foi realizado um estudo de caso cujos resultados poderão promover uma reflexão mais aprofundada sobre o tema. Percebeu-se que apesar da sua importância, ainda é necessário que as IPES criem e incorporem uma política de comunicação organizacional à sua gestão universitária.

A gestão democrática da educação: expectativas da escola sobre a participação da família

The objective of this study was to verify the importance of family involvement as an element of democratic school management challenging legislation, intellectual discourse and the perspective of school staff. For this purpose, we analyzed the information obtained by means of instrument PDESchool applied in the public schools of a medium-sized city in the state of São Paulo. We found that the school teams identify school / family interaction as an important factor in the work to be developed, although families show little involvement in the management of school units.

Jogos de empresas e gestão financeira: algumas evidências

This article aims to discuss the use of business games for educational purposes taking into account evidence about the difficulty in managing financial resources. The use of business games is justified because the young generation tha are coming to the education system have grown up using business games, allowing a more motivating learning environment and stimulating investment and on how the concept to provide learning. Instead of pushing content well defined and wel-formatted for the student, promotes the use of games promote at the same time, a chalenge whose solution entails learning effort. Thus, the use of games affect educators, students and aducational institutions, requiring them new attitudes and patterns of thought about schooling. The elaboration of this article was based on experiences gained with the development and use of games for educational purposes, specifically the game "Mercado Virtual". Several articles have been published on research with indergraduates and postgraduate courses in business administration and engineering field. They have shown that the evaluation of the player, based on their decisions during the game, to detect specific aspects of learning. This exploratory research is based on data obteained in various experiments with the game Mercado Virtual.

Concepções da equipe escolar sobre a gestão escolar e a escola inclusiva

Inclusive education is a proposal in which all people are accepted and recognized by their individual characteristics. Thus, this study aimed to investigate the concept of inclusive education and its relation within the democratic management on the early childhood education. Participated in these study educators of two schools in a municipal system school, the data were collected by means of interviews and were analyzed using qualitative approach. Educators participated in the study of two schools in a municipal school, and the data collected by means of interviews and organizes collective actions designed. The survey results suggest that is necessary that the management team is informed and understands the importance of articulating different social segments that can assist special needs of students with disabilities in their needs, promoting thus its development.