Avaliação quantitativa do uso dos recursos hídricos em unidade de conservação e entorno: estudo de caso do Parque Estadual da Serra do Mar

Pós-graduação em Engenharia Civil e Ambiental - FEB

As entrelinhas dos contos de fadas: ponte para eternizar ideologias

Literature has a role to contribute in the affective, cultural and cognitive development os chindren and it also accumulates the function to form readers among others. Among several genres, there are the fairy tales that are eternal in the western culture and they are the first genres to be read spontaneously at home or to be taught at school. As all the symbolic language, the fairy tales are steeped in ideologies. Thus, the aim of this research is to investigate if the existing ideologies in two fairy tales – Cinderella and The Sleeping Beauty, both from Perrault, influence children between 9 and 10 years old as subjects. An empiric research of quantitative and qualitative approach was done and its data analysis followed the method of Content Analysis, and it has as register analysis unit the word, and of context the sentence (children’s answer). The choice os the classify the categories it was used the syntactic criteria because it’s the most appropriate to refer to register units from ideologies identified by scholars in the area. The results show that children with 9 and 10 years old are influenced by implied ideologies existing in the two fairy tales used in the process of data collection

Estudo de pré-formulação e desenvolvimento de cosméticos: linha Bella Fiore

O trabalho teve o objetivo de desenvolver uma linha de preparações cosméticas baseada no estudo das matérias-primas, na análise sensorial do produto e no mercado atual. A linha desenvolvida recebeu o nome de Bella Fiore. Essa linha é composta por produtos destinados ao uso capilar, banho e corporal. Foram desenvolvidos 10 produtos, sendo eles, três xampus, três condicionadores, uma máscara capilar, um sabonete líquido, um óleo para banho e um hidratante corporal.

Implementação da metodologia TPM em uma indústria do setor de higiene pessoal, saúde e beleza

This work presents a project of Action Search in a consumption industry of the sector of personal care, health and beauty. Following the implementation steps of Autonomous Maintenance Pillar of TPM methodology, stands for Total Productive Maintenance, this work aims to ensure the advancement of some machines in a production line of the company to the next steps of the methodology implementation, demonstrating the results achieved by the TPM. In the company in question, the TPM has been implemented in the past but lost strength over the years and some of its concepts were abandoned, producing then a drop in the equipments efficiency, increased wastes and breaks in the processes, as well as loss in product quality. Then, the need arose to restart the implementation process from the beginning, to strictly follow all the steps of the methodology, ensuring increased efficiency of equipment and processes. Through training and a changing in the company culture, it was possible a joint effort between Operation and Maintenance in order to enhance the knowledge of the operators on their machines. Initially, it was developed a general cleanliness program of equipments so that it could be possible to find the anomalies in the process. Subsequently, operators and maintainers were trained to detect anomalies, enabling equipments to work under their basic conditions of operation and subsequently building provisional standards of equipment cleaning, lubrication and inspection. Through the improvement presented by some indicators such as OEE, wastes, bankruptcies and unavailability, it was proved the importance and the positive effects of TPM implementation in manufacturing

Estudos de pré-formulação e desenvolvimento de cosméticos-linha FloraBrasil

O presente trabalho consiste no desenvolvimento de uma linha cosmética composta de produtos para higiene capilar, hidratação corporal e facial. O foco do desenvolvimento da linha cosmética foi à valorização da diversidade natural do Brasil, buscando ter diferenciais para que a linha tivesse uma característica que permitisse sua inserção no mercado de cosméticos. O direcionamento da linha cosmética foi para cabelos que passam por processos frequentes de alisamentos químicos, escovas e chapinhas. A linha corporal e facial foi mais direcionada para peles mais seca e ressecada. Além disso, o trabalho visa um maior contato com diversidade de matérias primas, técnicas de manipulação, noções de estabilidade, noções de “marketing” e conhecimento a respeito do mercado de cosmético.

Corpo e cultura: culto ao corpo e vigorexia

Currently the company suffers a heavy influence of media, through their tentacles people are reached and clawed into a consumerist context, and the reason for the success of this market share is linked to aesthetics. An ideal beauty standard is followed, aimed at recognizing social, emotional success, professional and loving. Thus, people are accustomed from his childhood with the image of a perfect prince or princess, heroes that is becoming increasingly more muscular and developed throughout the evolution of cinema. While the aesthetic perfection is internalized by society and see that this beauty is not a particular good for some people, but everyone should become pretty standard to suit hence those who do not fit this stereotype are somehow excluded from the circle of society standard. One way people try to develop and hone the look is through weight training exercises in specialized academies. The problem is when it appears not the contentment of the individual in relation to his body. Even when your muscles are increasing, for the person who suffers from Vigorexia changes are significant to the point never to be content with their state of development, which is seen distorted and underestimated. Thus this paper aims to describe the situation and how the routine Vigorexia context and people are distorted to suit the aesthetic and social demands that are made, through a literature search on the muscle dysmorphia. It is of paramount importance to know the pathological picture of Vigorexia not only by professionals of Psychology, Psychiatry and Medicine, but also for Physical Educators that are constantly present in an active and that can positively or negatively influence the routine and pathological picture of these people with Muscular Dysmorphia

Entre ditos e não ditos: a marcação social de diferenças de gênero e sexualidade por intermédio das práticas escolares da Educação Física

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Corporalidade neopentecostal: análise e concepção de corpo na Igreja Bola de Neve de Marília, SP

Pós-graduação em Ciências Sociais - FFC

Zweckmässigkeit ohne Zweck: ideias kantianas presentes na estética de Goethe

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

'Sou atleta, sou mulher': a representação feminina sob análise das modalidades mais noticiadas nas olimpíadas de Londres 2012

Pós-graduação em Comunicação - FAAC

Estudos de pré-formulação e desenvolvimento de cosméticos Dimora Del Sole

De acordo com dados de 2014 da Associação Brasileira da Indústria de Higiene pessoal, Perfumaria e Cosméticos (ABIHPEC) o setor de Higiene Pessoal, Perfumaria e Cosméticos (HPPC) apresentou durante os últimos 18 anos crescimento médio próximo a 10% ao ano e de acordo com dados do Euromonitor de 2013 o Brasil é o terceiro maior mercado mundial de HPPC. Diante deste cenário, este estudo objetivou o desenvolvimento de uma linha de cosméticos composta de preparações capilares, corporais e faciais, a partir do conhecimento das técnicas de formulação e dos materiais cosméticos escolhidos. A indústria de cosméticos é um ramo da indústria química, e suas atividades estão vinculadas ao desenvolvimento e produção de produtos de aplicação ao corpo humano para embelezamento, limpeza sem alterar funções ou estruturas (GARCIA et al., 2000). A linha de cosméticos Dimora Del Sole foi desenvolvida através de testes com diversas substâncias cosméticas e diferentes técnicas de preparo realizadas no laboratório de cosmetologia na Faculdade de Ciências Farmacêuticas - UNESP - Araraquara até que se obtivesse à formulação desejada. Esta linha teve como foco a diversidade brasileira com inspirações da Itália, buscando os diferenciais que permitam sua aceitação e consumo no mercado pelos clientes. Ainda, os produtos desta linha foram preparados considerando-se os aspectos legislativos com relação à confecção das embalagens e rotulagem e ações de marketing. Palavras-chave: cosméticos, formulação de produtos cosméticos, matérias-primas, desenvolvimento técnico, manipulação de produtos, expectativa do mercado, marketing do produto.

Corporalidade brasileira na fabricação da identidade nacional

This paper discusses how, through the creation of Embratur (Brazilian Tourism Company) in 1966, an idealized Brazilian female body was constructed and used to help manufacture a national identity, reinforcing the stereotype of the sexualized Brazilian woman. As it was often associated with sex tourism, this stereotype received much criticism and led to a negative image of Brazil abroad. However, in the 1990s the official tourism lobby softened the “sexy tone” of its discourse, and in 1999 Embratur received an award from the World Tourism Organization for its campaign to help fight the exploitation of children and youth by sexual tourism. In order to better understand how this change in the idealized Brazilian female body unfolded, it is important to deconstruct beauty standards – focusing on those that apply to Brazilian women as seen from abroad – and their relationship to modern consumer culture. Assuming that the cultural analysis of the female body emerges as an important issue in the field of Social Science, the focus on body image can be viewed as a key element in discussions about the construction of national identity.

A intersemiose texto-história-cinema na minissérie ROMA da HBO

From August 2005 to March 2007, the two seasons (with 12 and 10 episodes respectively) of the award winning miniseries HBO‟s ROME were aired by the Home Box Office (HBO) channel. With screenplay signed by various writers and directors, the TV series was a coproduction of HBO (USA) and BBC (UK) with support from RAI (Italy), and the show was filmed in multiple locations, but mainly in Cinecittà Film Studios in Rome, very famous for having been headquarters also for Federico Fellini‟s movies. In the first season, the miniseries depicts the conquest of Gaul, made by the military genius of Gaius Julius Caesar, and the political trajectory that made him accumulate power to such an extent that this divided Roman citizens into two factions, one supporting and the other opposing him, the latter focused mainly on the historic figure of General Gnaeus Pompey Magnus. The second season shows the period of civil war following the assassination of Caesar, and the future rise to power of his nephew, adopted son and sole heir, Gaius Octavian Augustus, who was destined to overcome his rivals as well as their allies in the triumvirate that had been formed to pursue and punish Caesar‟s assassins. These facts are well known and usually crowd the mind and imagination of every minimally educated person. The HBO series broke new ground not only for the talent of its writers, directors and actors, not only for its visual effects and locations nor for the vibrancy and grandeur of historical scenes – after all, “historical movies” in general do the same – but it has done so also by the (re)construction of historical events from the perspective of a pair of protagonists of whom too little is known: the centurions Titus Pullo and Lucius Vorenus, who are the only low-rank soldiers mentioned by Caesar in his book Commentaries on the Gallic War (Commentarii de Bello Gallico V.44). Thus, the fictionalization of events also took into account several Roman civilization data which were scattered through historical sources and also those that belong to the modern knowledge of material culture, resulting in a TV series whose filmic aesthetics has rare beauty and creativity. From the survey of textual, historical and cultural data put together in this film, as well as the distance featuring the creative space in the dimension of the gap between them, this paper aims to highlight two pivotal moments of visual and narrative strategies of the show: the opening credits footage and the final scenes of the first season of HBO's Rome.

Medo, tensão e vergonha: representações negativas de sexualidade na seção sexo da revista Capricho

The magazines destined to the adolescent public are many times searched as a resource of information about sexuality, body, relationships and adolescence. The Capricho magazine is a biweekly feminine magazine directed to teenagers. In this qualitative-descriptive study it was made the content analysis of the section about sex of 18 editions published in 2010 with the aim of identifying and discussing the predominant representations of sexuality. It was identified the predominance of negative representations, like relations between sexuality and fear, tension, shame and beauty imperatives. It can be detached that the feminine sexuality is not approached through its pleasant, positive and health aspects, but through negative representations that, instead of being discussed, are naturalized, put as normal and expected by the magazine’s discourse.

Padrões normativos de gênero em livros infanto-juvenis sobre educação sexual

The concept of gender is relational and refers to the the overcoming of the biological determinism, it has historical and cultural roots going beyond the anatomical differences between men and women. This documental research investigated patterns of sexuality and gender in sexual education books for children and teenagers. Ten books were analyzed, selected in bookstores websites. The content of the books and their illustrations show: 1) stereotypical and naturalized view of femininity and masculinity, 2) patterns of traditional and patriarchal families, 3) romanticized concept of marriage and reproduction, 4) stereotypes of beauty and "normal" body. It is concluded that sexual education books for children and teenagers reproduce normative standards that can stimulate a sexist education and should not be used in works of sexual education without critical reflection.