Discurso e imagem: transformações do cânone visual nas mídias digitais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Influência de fatores individuais, organizacionais e relativos ao trabalho na adesão às precauções padrão

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Transformações de Lorentz e seus invariantes

In this paper, we will show the types of Lorentz transformations, from the most described in books, special Lorentz transformation that relates two inertial systems whose relative velocities are directed along an axis of the respective bases systems. However, we will see a peculiarity that goes unnoticed in this transformation, although they have reported in many books a parallel between the transformation inertial systems, due to the fact that the speed is parallel to an axis, it is actually a semi-parallel processing. The next transformation that we will see is one in which a system moves with a relative speed that has arbitrary direction with respect to a given system, we will show that this transformation may be appointed as non-rotational Lorentz transformation. Before obtain, the later type of transformation, the rotational Lorentz transformation, which is the interface between Special Relativity and General Relativity, we will describe the systems to be rotated, not just inertial systems, show what the characteristics are that define the non-rotational and rotational transformations. The in last topic of this chapter we will also show how the idea of Thoma’s theorythat uses this transformation to create what he defines as the proper coordinate axes of the particleused to obtain the factor 1/2 electron spin. In the last chapter we show how the Lorentz invariants are obtained, quantities measures that are also in different Lorentz reference, with the focus on mass that has erroneously been described in many books, that varies according to the agreement reference system

Valores culturais e organizacionais em transformação: estudo sobre o Programa de Intercâmbio Social da Aiesec

Many young people have chosen go on exchange experiences, expecting to live in a context full of diversity, to know elements in the country they are visiting and also to develop themselves personally and professionally. Organizational and cultural values can be acquired or developed through these professional exchange experiences. This paper aimed to understand the vision of young people who went on the social exchange of AIESEC related to cultural and organizational values in the experience. AIESEC is a global and nonprofit organization formed by university students, with the objective of peace and the fulfillment of the humankind needs. Thus, professional exchanges are the main tool for achieving this goal. The study analyzes the experiences of 15 exchange students as well as the point of view of five managers of the organization in order to gain a broad perspective in relation to exchange experiences to understand how young people understand the concept of culture. The interview results suggest that in labor relations, autonomy and egalitarianism are values that go together, while the harmony could be observed by the fact that the projects deal with the issue of sustainability. Furthermore, responsibility, tolerance and collective were the human values that the exchange students developed the most, indicating that experience enables openness to live the diversity and to the intercultural dialogue in order to value local cultures of the visited countries

Resistências e transformações da organização agrária e histórico-cultural do bairro do Sobrado, Rio Claro/SP

O município de Rio Claro, localizado na região central do estado de São Paulo, durante o auge da era do café, da imigração tanto estrangeira como regional e da instalação de várias empresas, dentre elas a Companhia Paulista de Estradas de Ferro se urbanizou num acelerado ritmo, assim como tantas outras cidades do Brasil. Como resultado o aglomerado urbano cresceu, necessitando que seu perímetro expandisse para a zona rural, comprometendo tanto o seu patrimônio histórico quanto o cultural. Antigas propriedades datadas do final do século XIX que resistem à ação do tempo e mantém viva a riqueza e a cultura da época dão lugar à cidade. Esse processo é observado no bairro rural do Sobrado, localizado na região norte de Rio Claro, que vem sofrendo diretamente com a expansão urbana através da criação de novos loteamentos residenciais e comerciais. Portanto, o avanço da urbanização tem provocado à degradação e/ou desaparecimento dos fatos históricos e culturais ainda presentes nos bairros rurais do município

A Gestão de Relações Públicas em culturas organizacionais conflituosas: caso AB InBev

Cultural clashes are part of the intercultural relationships, and especially in the organizations, they cause differences interfering in the process of sharing experiences, expertise and coexistence. This study outlines some communicational actions, built to improve the management of intercultural relations in organizations. This study also is related to the sharing and discussions on the communication planning process and its importance in intercultural differences detained and promoting interfaces between public of “different worlds”. The discussion is supported by theoretical theory of organizations and organizational culture in order to demonstrate a number of aspects related to this subject, which are directly accustomed to public relations activities. It also presents an analysis of the multinational AB InBev, in order to illustrate the process of knowledge and relationships that is built through the construction of the meaning in intercultural environments, as is the case of this organization

As transformações do espaço geográfico e sua relação com os processos erosivos de uma área do noroeste de Regente Feijó/SP

O presente trabalho discute a relação sociedade e natureza a partir do estudo de caso dos processos erosivos identificados em um recorte espacial, localizado no Noroeste do município de Regente Feijó/SP. As dinâmicas socioeconômicas que se processaram no Oeste Paulista e, consequentemente, no município de Regente Feijó, ao longo das décadas de ocupação, são evidências das lógicas de apropriação ancoradas em pressupostos de exploração massiva dos recursos naturais, tendo em vista a produção de gêneros agrícolas valorizados no mercado internacional, tais como o café, o algodão e a cana-de-açúcar. Além disso, a pecuária também se constituiu como importante base econômica regional e, somada aos demais usos agrícolas, contribuiu para o depauperamento dos solos, o assoreamento dos cursos d’água e o surgimento de erosões (laminares e lineares) nas áreas rurais e urbanas. Neste sentido, além da discussão envolvendo os problemas desencadeados pelo agravamento dos processos erosivos aos pequenos produtores rurais e aos moradores do Distrito de Espigão, é evidenciada a importância das práticas conservacionistas como forma de contingenciamento de tais fenômenos

Energia, suas formas e transformações: uma abordagem contextualizada por meio de material não-formal

Energy is a physical quantity very present in physics. Although extremely useful, its concept is very abstract for most students in high school and college. Identify the presence and form of energy in a given phenomenon is not simple, as there is immediate understanding on the transfer and transformation. This work emphasizes the study of mechanical energy in its different forms as well as the thermal energy, considering the possible transformations between them. To this end, use is mad of toys, exploring its potential as an alternative material to be use in supplement classroom teaching in primary and secondary levels. The proposed use of ludic pedagogy takes into account the author’s experience as an intern project Toy Scientific Department of Physics and its role as mediator in the workshops offered by the project to school at these levels

As relações públicas e a responsabilidade social empresarial: um estudo de caso da Empresa Júnior de Relações Públicas da Unesp Bauru - RPjr

The various changes occurring in society in the late twentieth century created a context of true technological revolution based on information. These changes resulted in three points: a new way to communicate with the emergence of new media and communication platforms; a new role assigned to organizations increasingly blamed for social problems, and a greater access to information by society, which forms more critical and demanding. The convergence of these three consequences observed strengthening of the concept of Corporate Social Responsibility and the importance of internal communication in their construction. This literature review and empirical research, based on a case study with the Junior Enterprise of Public Relations at Unesp Bauru, studied the role of Public Relations in the process of communication management as a facilitator of internal processes towards mobilization for Social Responsibility. It intent to see which are the main barriers to the inclusion of the concept too. The study shows the relevant current context itself, in which the concern with the changing social scenario should be seen as opportunities for growth. The concept of Corporate Social Responsibility should be inserted into the organizational DNA to its consolidation, characterizing itself as a cultural and dependent matter of internal restructuring. The role of public relations in this context covers the management of communication and harmony of the interests of all public organization

Transformações socioespaciais no distrito de Gardenia, município de Rancharia – SP

It is known that the process of capitalist restructuring resulted in socio-spatial transformations in various geographical scales. Space is continually diversifying and redefining their roles, driven mostly by external agents. This search analyzes how and intensities are consolidating these new refunctionalisation the District of Gardenia city of Rancharia-SP.The study brings some concepts in the definition of small town, which are fundamental to the definition of the area that is the object of our study. Some features are explained in the District, such as location, history of economic activities preterit in a record that cover the 1950s to the present day. From this record ,it will be exposed and analyzed the services (private and collective goods) offered to the population in order to highlight their importance for better social equity. The information for your preparation of this work were supported mostly on reports and records historical and contextualized with specific bibliography. In developing the search is portrayed as the district Gardenia was modifying its economic activities, physical space and how it is currently being structured with tourist activity. There is also intended to show that even though the district with urban core urban functions simple in content space is consolidating complex processes in its various dimensions

O transporte coletivo urbano em São José do Rio Preto - SP e sua relação com as transformações do espaço urbano

The process of urbanization that happened in Brazil during the twentieth century led to processes of structuring and re-organization of space, besides the emergence of many urban problems. Industrialization and urbanization are some of the main causes that could be cited as consequences of this process. As a result of the steep rise of cities, the transport systems became fundamental in boosting flows (immaterial) and the mobility of people and stuff (materials) in the territory. The urban model created for the city of São Paulo in the 1930s was repeated over the years in the medium-sized cities, being repeated the same problems that occurred in the metropolis. In this context our work fits in analyzing the changes occurring in the urban area of São José do Rio Preto - SP, from his relationship with the public transportation system in the face of intra-urban spatial configuration of the city. Transport, while it is recognized by authors as being really important for the analysis and intra-urban spatial configuration, has been little analyzed as the object of study by a geographer, and so, our work has more value

Componentes e dinâmicas organizacionais de uma parceria para a aprendizagem de português e alemão via teletandem

The article aims to share results of a study case of ethnographic basis which focus two foreign language learners, one is Portuguese and the other is German, and their commitment in helping each other mutually learning such languages (LUVIZARI-MURAD, 2011). We specifically propose to introduce a systemic outlook of the foreign language process via Teletandem, in terms of the elements which compound it and of how such components interact and configurea space of transformation and development for its participants.

Transformações de Bäcklund para hierarquias integráveis abelianas

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Identidade e estudos organizacionais: em direção a um novo paradigma?

This paper aimes to contribute to the analyzes of Caldas and Wood Jr (1997) concerning to the concept of identity. That concept has been developed in Organization Studies under the propositions of Albert and Whetten (1985). In that way, identity concept has been defined by the following characteristics: centrality, distinctiveness and continuity. Nevertheless, a new paradigm has been emerging within social science. In this paper, we present a synthesis on how the concept of identity has been discussed in Social Psychology and Cultural Studies. For both theoretical perspectives, the ideas of centrality and durability are put into doubt, as identity is seen as dynamic and fragmentary. Besides that, we intend to show how the new paradigm is getting formed within Organizational Studies, especially considering international context. Considering that the emerging organizational ideas concerning identity show proximity with those proposed by Social Psychology and Cultural Studies, we raise possible questions that the new paradigm will have to face.

A reprodução capitalista no setor habitacional e as transformações no espaço urbano: o caso do Jardim Letícia (Leme-SP)

This paper discusses urban space focusing on the housing sector, the capitalist reproduction and some changes occurring in that space as a result of the dynamics of the real estate sector and interests of financial agents, developers and urban land owners/speculators. The changes imposed to cities value abstract spaces over concrete ones, showing the unbalance between the interests of agents, who have in view the market, and those of dwellers, who live daily in such areas. Based on these reflections, a case study was carried out in the Jardim Letícia neighborhood in Leme city (state of São Paulo) in order to understand the space production and reproduction in that area, analyze some of the main problems faced by local people, and identify some agents involved in the process.