68 resultados para Pequenas e Médias Empresas
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This study aims to examine the changes occurring in organizational communication activities with the arrival of the Internet. The intention is to know how companies and their communication professionals have adapted to it and how they are making use of new digital technologies, especially social media. The study also allows know what strategies they are using to reach your target audience on the Internet, including those targeting mobile devices. For this, a survey was conducted with medium to large companies in Bauru (state of São Paulo), to see how it are acting in the online environment and what its perception regarding their image, visibility and positioning on Web
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Las ramas de actividades comerciales y de servicios, especialmente aquellos relacionados con el sector industrial y sector agroindustrial, tanto que está a cargo de capital extranjero como aquellos gestionados por capital local, pueden ser considerados como responsables de la reestructuración de la ciudad. Este trabajo tiene por objetivo analizar la localización dinámica de los segmentos de actividades de comercio y servicios de consumo productivo que son relevantes para la comprensión de las nuevas relaciones de consumo. Observar las formas de organización de la comercialización de bienes y servicios, y consumo productivo que son representativos de la época actual, considerando los procesos de descentralización y centralización espacial que marcan las estrategias de las empresas en la ciudades medias
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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In this work, we address the informational Density Index (IDI) a methodological Option How To be used on the Research Procedures Analysis of Commerce Geography. The IDI and an indicator of Technological Complexity level of economic activities and a review and made a database from CNEFE / NCEA, where the first signifies the National Register of Establishments for statistical purposes and the second means a National Classification Economic Activities. Elaborated with emphasis on discussion of between center and centrality relations, wish to present a constitution of a data base on level sampling with an analysis elaboration do IDI from the criteria: home-page and e - commerce. This methodology helps us understand how polycentric structures, locational enterprise well as a reflection on the middle cities using a through the analysis on city of São Carlos/SP. Where we see the establishments with greater and lesser content as well as its geographical distribution, noting of according to the criteria listed number of establishments with IDI 0 very relevant. Our analysis as well as such divisions that meet greater index, so, IDI 2 like to financial activities. Also present at methodological level the city of São José do Rio Preto/SP paragraph seizure of care when working there in database