Exigências familiares e do trabalho: um equilíbrio necessário para a saúde de trabalhadores e organizações

This article aims, through a theoretical essay, to promote a reflection about the new roles played by people in families, at work and at the society in general. Based on papers and scientific bibliography, it broaches the changes at the contemporary society, linked to changes on world of work and family relationships, focused on the unbalance at family-work relation. Some current organizational initiatives were cited as plans of prevention and improvement of worker health, which affect their relations. It was considered the need of reconstruction of gender stereotypes and reducing the inequality of opportunity between people as focal points for changing a current scenario, which prevails in the lack of balance between requirements that can generate negative consequences both for health the individual and their families and for the organization.

Análise dos benefícios do edi para a competitividade logística das organizações

The concept of EDI -Electronic Data Interchange is normally used to determine integration technologies between companies. Logistically, this implies in the integrationbetween enterprises in supply chain, involving the electronic transmission of data and thus reducing human intervention in the process, still favoring organizational performance. This study investigated the main benefits of EDI for organizational competitiveness and its possible impacton improving logistics performance of four companies comprising large national networks. Through multiple case studieswere able to identify common features that the use of EDI can favorer these companies. The results were significant and assume that the use of this tool can add value to logistics, primarily through streamlining processes, inventory optimization, cost reduction and performance improvement potential. Thus, the use of Electronic Data Interchange as a strategic tool for logistics proved, through this study, an efficient alternative for business improvement and good practice, able to leverage competitive advantages not only for individual companies, but also for the entire supply chain.

Mapeamento da comunicação nas organizações bauruenses: verificando o empoderamento da comunicação no interior paulista

The quantitative research conducted on communication in organizations from bauruenses has served as inspiration for: the development of applied research regarding Brazilian organizational reality, to the communication courses and on the improvements in the communication aspect of the organizations in the region. The goal is to provide information related t the role of organizational communication and the public relations role in this process, measuring the empowerment of this community. The mapping methodology is based on structured questionnaires in order to capture ordinary factors, active and retroactive, from the communication processes such as: relationship types, channels and media, degree of interaction and interdependence between the parties; types of public involved in the process and the expectations of the organization in relation to goals, objectives, actions, events and activities programmed in communication. For the delineation of a reflective proposal from the data, we chose to work on analyzing three dimensions: the strategic communication, linked to the business model and information technologies; the internal communication, linked to culture, to the organizational structure and management that implies the new paradigms of relationship; and lastly, the intention to materialize the collected data on indicators and scales from attributes caused or inhibited from the excellent communication, including evaluation of the practice of Public Relations. This article presents the main results related to micro companies in Bauru, São Paulo.

Redes sociais digitais e a comunicação interna: manual de conduta como ferramenta estratégica para as organizações

Pós-graduação em Comunicação - FAAC