Social TV Unesp: proposta de aplicativo em segunda tela com ênfase em modelo de negócios para TV Universitária UNESP

The audiovisual market carefully observes a tendency in television consumption habit: viewers are increasingly watching television content while surfing the internet through mobile devices like tablets, smartphones and laptops. Known as second screen, viewers interact simultaneously across these devices, sharing information about the programming on social networks, seeking additional information about the contents well aired, in addition to being likely to purchase products and services on platforms of mobile-commerce persuaded by the scheduling of programming through commercials. Given this, the aim of this article is to propose and prototyping an application visually in second screen with emphasis on business model with possible application on TV Unesp, where the viewer to interact with the programming through the application is exposed to previously scheduled ads, links to mobile-commerce and posts indicating purchase suggestions.

Gestão ambiental em escolas de negócios: mapeando o estado-da-arte

Following the guidelines of the United Nations, which established the Decade of Education for Sustainable Development (2005-2014) and the Principles for Responsible Management Education (PRME), the pressure on business schools for incorporating environmental management in their core activities (teaching, research, extension and university management) have intensified. In contrast, in Brazil, this discussion is still embryonic, and in some cases, the Business Schools seem to be in latter than the environmental management practiced by the world-class companies in the industrial sector. Therefore, this article prospected and systematized the state of the art on the inclusion of environmental management issues in the activities of Business Schools, by mapping the territory of the main academic works in this subject. The main results indicate that the state of the art is represented by: a vibrant leadership of U.S. researchers and others developed countries, a clear analytical reductionism of research, mainly by focusing on the dimension "teaching" does not addressing a systemic perspective that encompasses environmental management in the range of typical activities of Business Schools, a significant predominance of theoretical studies on the subject and a consequent lack of empirical studies, mainly based on multiple cases.

Atuação internacional dos municípios brasileiros à luz da constituição dirigente de 1988: um estudo de caso da Secretaria Municipal de Relações Internacionais e Federativas de São Paulo

Pós-graduação em Direito - FCHS