Gestão de marcas e relações públicas: o papel da propaganda de relações públicas na construção e manutenção da imagem institucional

The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

Acervo lúdico do CPA: organização, classificação e manutenção

We know that play is directly linked to the development and growth of the child. Thinking in this context, were created recreational spaces, more known as playrooms or toy libraries. This research seeks to understand the playful objects used in more visits with children, realized CPA, FC UNESP - Bauru. Therefore, it was necessary to identify the objects necessary to the demands of users of CPA, they were psychology trainees, fellows extension projects, graduate students, teachers and the subjects treated population served. Composed over 1000 objects, the collection must be appropriate to the needs of the CPA. The research in question is characterized as a case study, is related to our shares a scholarship project Playing in the Center for Applied Psychology - CPA, held in the collection playful and Toy CPA, FC UNESP - Bauru, used, in this case, as a field for this research. Watching the playful collection, daily, some questions have arisen about this space became in this study. The data collection period was from September 2011 to September 2012. As an instrument for data collection was mounted a notebook control in order to check the movement of the objects of the collection, also applied a questionnaire to teachers and trainees working in the CPA. At the end of the study we can say that the symbolic games and rules are the objects that are related to care provided in the CPA because of its capabilities to assist in various aspects of the development of children, with the most frequently used symbolic games with children aged 2 to 7 years and the games rules with children aged 7-12 years or more

Utilização do método de tomada de decisão multicritério PROMETHEE II para priorização do plano de ação de redução de custos de manutenção

In the last years, the maintenance took an essential role inside the productive system. Plan and manage the maintenance actions in an efficient way, are vital activities for higher production availability. This paper presents an application of a Multicriteria Decision Analysis method in a chemical industry, willing to priories a plan action for the reduction of the maintenance cost. The method used was the PROMETHEE II, with it the results were obtained through the softwares Microsoft Excel and Decision Lab

Estabelecimento de rotinas de operação e orientações de manutenção para a planta termelétrica do DEN/FEG/UNESP

Steam generation plants have several industrial applications, being important for the national and global energetic matrix. Operational knowledge of steam plants is extremely important to forming a Mechanical Engineer. The facilities from Faculty of Engineering of Guaratingueta have a no operated steam pilot plant, named Thermal Machine Lab. Nowadays, the Energy Department from the faculty cannot explore this lab for its classes, even being essential to consolidate the theoretical concepts with tests simulating industrial applications. The goal of this project was to restore the operational condition of equipment of steam laboratory by fixing the equipment, and creating operational scripts for them. In a close future this lab could be used for classes, research and other applications

Manual de procedimentos técnicos para manutenção preventiva em empilhadeiras na área de prestação de serviços

The service area is in full development in the world, and it is proven the benefits of outsourcing services to large companies, which deliver services and manufacturing experts can focus only on production of their products. In the case of cargo handling is no different, many factories hire specialized companies to reduce fixed costs and factory overhead. And with the intense competition in the market, service providers are increasingly seeking to reduce costs in order to offer services at competitive prices. So if we see a growing need to train its employees to perform services faster and with better quality. In this work, will be a handbook of technical procedures for preventive maintenance, as well as a catalog of parts required to perform the same for Toyota 8 Series forklifts. Will be developed also tools to control and carry out the preventive maintenance of these trucks, such as Check-list and a manual of tools needed for each procedure. The results show that service quality has improved considerably and the cost of wrong parts decreases more than 15%

Implementação de produção enxuta em uma empresa de manutenção de equipamentos rotativos

This graduation work presents the implementation of the key concepts of lean thinking in a maintenance workshop of rotating equipment, analyzing all the administrative and workshop processes. The pursuit of quality and client satisfaction at lower costs has generated a lot of competition between organizations, which use the practices of lean manufacturing as tools for processes improvement, aiming to eliminate wastes, being this, the work objective. And, unlike a manufacturing system, where the product goes through certain stages until its conclusion, the workshop does not have a default sequence that is repeated routinely on all machines. Thus, it demonstrates a possibility of application of lean tools in a different way of the common used in the lean manufacturing

Análise da aplicabilidade da ferramenta FTA no estudo de falhas de manutenção em uma indústria

The competitiveness in the industrial sector is increasingly fierce. In this context, the quality of maintenance is often neglected due to the sense of urgency that arises in these companies. Thus, it becomes increasingly necessary to use tools of Reliability Centered Maintenance to assist in managing maintenance effectively and efficiently, and directing resources .This study aims to evaluate the use of the fault tree to identify critical paths in the maintenance sector in an industry. The proposal is uses the tools of Reliability Centered Maintenance (MCC) for the collection, disposal and prioritizing causes problems in the transport industry. The study has its focus on the theoretical foundation of problem solving methods and techniques to identify the root causes, using the fault tree

Avaliação da importância de habitats secundários para a manutenção de abelhas silvestres em áreas agrícolas

Pós-graduação em Ciências Biológicas (Zoologia) - IBRC

Manutenção da prática de atividade física e indicadores hemodinâmicos, metabólicos e inflamatório em adultos: análise transversal e coorte de 12 meses

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Análise de genes envolvidos na neurotransmissão, formação e manutenção sináptica em indivíduos com transtornos do espectro do Autismo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Gestão da Manutenção Centrada na Confiabilidade em Pontes Rolantes

The objective of this work is to perform a study applying the methodology of Reliability Centered Maintenance - MCC to a group of cranes belonging to Amsted -Maxion in Cruzeiro - SP. The work consists of a presentation of maintenance, the reasons why more and more people worry about maintenance, making a presentation on the types of maintenance, its peculiar characteristics and then do a study where you identified the functionality required by the equipment under study, identified failure modes and their probable causes, and then detail the effects and consequences of these failures. With that evaluate the criticality of these failures and identify the most significant consequences that affect safety, availability or cost of equipment operation and allow a selection of the most appropriate tasks for the identified failure modes. We will also present best crane equipment, its main components, verify that there was or not improvement in the machine after the application of MCC and make a current analysis of maintenance in Amsted -Maxion

Elementos de manutenção de transformadores de potência

The intended purpose of this paper is to present the main commissioning tests for power transformers and the most used techniques in industrial segment, it is also discussed your results and consequences in the equipment’s normal operation. Also in this text, it is given specific information concerning a maintenance plan compatible to power transformers, with elements of preventive and predictive maintenance, exposing essential components, tests and the regulations current, showing how analyze and interpreted the results from this maintenance resources. Also in this paper is submitted the economic impact of damage to transformers and how the correct maintenance method can minimize them. The objective of this text is demonstrate the importance of the equipment and the benefits of proper maintenance, much of in financial terms as in electric system reliability

Efeito do recobrimento de filmes de carbono tipo diamante depositados a plasma na manutenção do torque de parafusos protéticos

Pós-graduação em Odontologia Restauradora - ICT

Participação da angiotensina na manutenção da pressão arterial em ratos depletados de sódio

Alterações de volemia podem ser causadas por diferentes situações fisiológicas como vômito, diarreia, aumento da ingestão de sódio, ou pelo uso de diuréticos. A depleção de sódio produzida pela injeção subcutânea (s.c.) do diurético furosemida acompanhada de uma dieta deficiente em sódio por 24 horas é um modelo amplamente utilizado no nosso laboratório para o estudo do apetite ao sódio. A depleção de sódio com o diurético furosemida promove um aumento da excreção de sódio e água, levando a alterações no balanço hidroeletrolítico corporal dos, ativando assim respostas comportamentais, hormonais e autonômicas para corrigir tais mudanças e restaurar a homeostase. Estudo do nosso laboratório demonstrou que apesar de apresentarem redução de volume plasmático, não se observa alterações significativas da pressão arterial em ratos com 24 h de depleção de sódio pelo tratamento com o diurético furosemida combinado com uma dieta deficiente de sódio. Desta forma, no presente estudo investigamos o papel do sistema renina-angiotensina pela injeção periférica de losartan (antagonista de receptores AT1 de angiotensina) e do sistema vasopressinérgico pela injeção periférica de composto de Manning (antagonista de receptores V1 de vasopressina) na manutenção da pressão arterial de ratos depletados de sódio. Foram utilizados ratos Holtzman (280-300 g, n=73) com cateter inserido na artéria femoral para registro da pressão arterial pulsátil (PAP) e veia femoral para injeção intravenosa (i.v.) de losartan ou composto de Manning. A pressão arterial média (PAM) e frequência cardíaca (FC) foram calculadas a partir do registro da PAP. A depleção de sódio foi induzida pelo tratamento com o diurético furosemida injetado subcutaneamente (s.c.) combinado com uma dieta deficiente em sódio por 24 h e livre acesso a água. Os parâmetros cardiovasculares foram medidos em ratos depletados de sódio (tratados...

Manejo das fraturas nasais com manutenção das vias aéreas superiores

Nasal fractures are extremely frequent. The nasal bones are the third most frequently fractured bones in the human skeleton. This is due to their prominent position on the face and to the diminished bone thickness. As a result, weak forces can cause nasal fractures, while stronger forces can comminute the nasal bones. In general, assaults, falls and sports injuries are the etiologies most commonly involved in nasal trauma. The diagnosis of such fractures is basically clinical and their treatment is usually by closed reduction with good results reported in all the relevant literature. Thus, the aim of this paper is to report a modification of the closed reduction technique for the treatment of these fractures.