Mulher e poder: percepções de líderes femininas nas organizações

The final paper “Woman and power: perceptions of women leaders in organizations” is a study based on the perception of the female rise to leaderships positions. Through the history and social relations, this study aims to understand how this process happens in fact. This topic has been part of studies over the last 200 years and still is far away from being over. In order to enrich this paper, a historical investigation was conducted focusing on woman occupying public and private spaces. To improve this experience, Michel Foucault and his power theories were used to understand how this process happens. Complementing this study, Margarida Kunsch, the PR theoretician, investigated the power relations trough the organization environment, based on the influence caused by Organization Communication. To complement this study, 9 women in leadership positions shared their experience in leadership positions and the main characteristic of women in this position. Throughout the study, it was noticed that the social-historical interventions affect not only the professional life, but also, the personal life. Concluding this study, it was noticed that there is no recipe to be a woman in a leadership position, but, each interviewed constructed their own way, living the deconstructions process of the social accepted gender

As relações públicas e a responsabilidade social empresarial: um estudo de caso da Empresa Júnior de Relações Públicas da Unesp Bauru - RPjr

The various changes occurring in society in the late twentieth century created a context of true technological revolution based on information. These changes resulted in three points: a new way to communicate with the emergence of new media and communication platforms; a new role assigned to organizations increasingly blamed for social problems, and a greater access to information by society, which forms more critical and demanding. The convergence of these three consequences observed strengthening of the concept of Corporate Social Responsibility and the importance of internal communication in their construction. This literature review and empirical research, based on a case study with the Junior Enterprise of Public Relations at Unesp Bauru, studied the role of Public Relations in the process of communication management as a facilitator of internal processes towards mobilization for Social Responsibility. It intent to see which are the main barriers to the inclusion of the concept too. The study shows the relevant current context itself, in which the concern with the changing social scenario should be seen as opportunities for growth. The concept of Corporate Social Responsibility should be inserted into the organizational DNA to its consolidation, characterizing itself as a cultural and dependent matter of internal restructuring. The role of public relations in this context covers the management of communication and harmony of the interests of all public organization

Discurso e motivação: um estudo semiótico sobre livros de autoajuda de desenvolvimento profissional

The success and recognition for their dedication put into the work are the need of every worker, and for that there is a constant quest for success in organizations. In this scenario, the Brazilian publishing market offers self-help literature as a practical method of acquiring the fundamental knowledge for professional development. The self-help literature for professional development addresses motivation as an essential characteristic for success, as a motivated worker earns more visibility and prominence to motivate other team members, thus arousing a spirit of leadership among the players. The motivation of workers also meets the expectations of organizations, because they improve productivity without requiring new investments. Thus, the literature on professional development is positioned as one of the best selling literary styles sold in Brazil over the years. To have an understanding of the discourse of literary style and persuasive methods known in them, we present a semiotic analysis of the five introductory chapters of selected works. Greimassian Semiotics offers great tools for understanding the introductory speeches of professional development books, which are intended to present the synthesis of the work, or demonstrate the values and knowledge of the authors, coaxing the reader to read on and be receptive to the idea of motivation presented in the books

A eugenia no humor da Revista Ilustrada Careta: raça e cor no Governo Provisório (1930-1934)

Pós-graduação em História - FCLAS

Políticas públicas municipais de apoio a atividades econômicas em assentamentos rurais: uma análise em quatro municípios paulistas

This paper reports a master research that aimed to analyze the patterns of institutional relationships between local officials and communities of agrarian reform settlements in four counties of the State of São Paulo – Apiaí, Iaras, Promissão and Mirante do Paranapanema – particularly with regard to the types of support offered by the first to the economic activities in the settlements. In terms of methodology, we conducted a qualitative, exploratory and descriptive research, outlined in the format of multiple case study. Having like data sources the local officials responsible for institutional relations with the agrarian reform settlements, technicians agents of agencys linkeds to the land question, as INCRA and ITESP, and settled in leadership positions in rural settlements, we sought to evaluate the intensity, the types and quality of the (possible or actual) support offered by municipalities to economic activities inside the settlements. We sought to evaluate the results from theoretical lens formed around the notions of local development and the significance assumed by settlements in different locations. The results showed a fairly heterogeneous and, often, disparate in particular circumstances. It was evident, from the information collected, that a positive action of the municipal government in supporting the economic activities of the settlements is essential for the release of social energy based in settlements, enabling the realization of the "amalgam of possibilities" constructed from the implementation of rural settlements.

Crise de hegemonia e emergência de novos atores na Bolívia: o governo de Evo Morales

The presidency of Evo Morales, indigenous leader and who heads the party Movement Towards Socialism (MAS), opens a series of transformations in several dimensions. The changes in socio-economic and political power express the critic of long-term coloniality relations between a dominant white elite and an indigenous subordinate majority that deepens after national independence. Following this perspective, present in sectors of support to the government, the strategy of the MAS cannot follow the tradition of social revolutions that operated structural breaks in the mode of production and the state organization, but points to a new decolonizing revolution, cultural and political, articulating an indigenism of broad nature, flexible and open to popular social movements. This view is facing critics in sectors of the left that identify the renewal of capitalist modernization process initiated in 1952 under the leadership of the Nationalist Revolutionary Movement (MNR), extending citizenship and democratizing access to the state for recognition of Indians as such. From this perspective, the transformations proposed by MAS tend to favor a system restoration by diversifying its economic and social base. From the contrast provided by these two lines of interpretation, we intend to analyze the structural possibilities of the strategy of the government of Evo Morales, taking as historical reference the transformations wrought by the nationalist revolution of 1952 and the neoliberal reforms initiated in 1980.

A influência da Psicologia do Esporte nos métodos de atuação de técnicos no Desempenho Competitivo de Atletas de artes marciais

As Artes Marciais tiveram, em sua maioria, origem no Oriente, em meados do século XIX, principalmente Japão, Índia e China. No inicio essas Artes apresentavam caráter de defesa pessoal e militar. No entanto a intensificação do contato com o Ocidente e a evolução das armas de fogo, fez com que as lutas que utilizavam apenas o corpo caíssem em desuso, passando a ser usada como uma modalidade esportiva e competitiva. Atualmente tem adeptos no mundo todo que buscam avanços nos aspectos físicos (saúde), motores e psicológicos, ale de aprimorar o autodomínio, superar limites e melhorar o poder de concentração (KODOKAN, 1995). Dentre as modalidades mais difundidas pelo mundo, destacam-se o Karatê, o Kung-fu, o Jiu-Jitsu e o Judô, destas darei maior ênfase nas duas últimas. A Psicologia do esporte é uma área da psicologia que visa promover a saúde, a comunicação, as relações interpessoais, a liderança e a melhora do desempenho esportivo. Artes marciais são modalidades onde são encontrados altos níveis de estresse pelas mais variadas causas, sendo assim uma revisão bibliográfica foi realizada para buscar analisar as variáveis envolvidas e respostas de atletas das modalidades bem como os treinadores envolvidos

Inovação, competição internacional e transição hegemônica: a política científico-tecnológica dos Estados Unidos para evitar o declínio no século XXI

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Hiato tecnológico e catching-up: uma abordagem a partir da inovação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Compreendendo a dinâmica familiar de adolescentes expostos a violência sexual intrafamiliar

Violence in adolescence, specifically sexual violence, is a topic of great relevance. Not only in Brazil but the world has witnessed the increase of sexual violence, becoming the most prevalent morbid occurrence in adolescence. Draws attention to the phenomenon of sexual violence against children and adolescents not only the fact that most of the victims are assaulted in their own home environment, but also the type of relationship between victim and aggressor. Thus, based on systemic approach, this study aimed to compose eend family dynamics of adolescent victims of sexual intra-familial. Participants were seven teenagers and their parents, users and beneficiaries of services offered by CREAS - Reference Center for Specialized Social Assistance in a municipality of Mato Grosso do Sul. The instruments used were the Test of Drawing in Colour of the Family (FCDT) and a questionnaire about the pictures taken and family interactions. The results indicated the difficulty in differentiating family roles, especially regarding the differentiation of the mother and daughter, a fact that seemed to be the motivator for the impoverishment of individuation in groups. Also noted the presence of conflict between the familiar figures probably originated from this abusive situation. In this context, the studied families showed communication difficulties between family members, hindering the integration between them, as well as the existence of an authoritarian leadership and strict rules performed by the father figure. These results may support preventive and therapeutic actions to situations of sexual violence against children and adolescents. Thus, it is suggested that psychological counseling for the study participants and other stakeholders with a view to reducing damage and recovery of quality of life for all family members, as well as the need for further studies in the area in question.

Desafios da comunicação interna em departamentos de jornalismo

This paper focuses on the importance of internal communication within the journalism departments of regional Brazilian open television networks. This research shows that these professionals recognized that communication can improve relationship among staff and journalistic performance. However, just one of the companies researched invests in internal communication management. The present study also reveals many challenges which influence internal communication, relationship, and the journalistic work in these companies, such as: lean teams, interferences from other areas in the journalistic writing, lack of formal network of communication, competition among members of the team, the journalist's professional profile, need for shared leadership and internal communication policies and information management.

Levante popular da juventude brasileira: saímos do Facebook

The paper studies the mobilization occurred in June 2013 in Brazil, initially under the banner of the Movement Free Pass, but without the existence of a lead, but multiple voices that alternate in search of social and economic change. The object of study is the communication made through social networks and their realization, or realization, the streets of major cities. The rallies demonstrate the power of communications media and a new phenomenon of talk, the use of social networks, now as uniting factor and not just a showcase of everyday life. The internet has become a new means of communication easy and free access, in addition to its fast dissipation data. Thus, the youth was used such technology to an uprising in the pursuit of social improvement of the cities where marches happened. Such a move still without an academic and social needs to be discussed so that, in addition to understood, can expand contributions to society, helping it in its claims. Was chosen as the site for the #causabrasil study and understanding of issues in which the public expresses dissatisfaction. The site performs an analysis with the combination of hastags a list of pre-registered and a list of terms used by different users of Facebook, Twitter, Instagram, Youtube and Google, through monitoring tool Seekr, and an infographic presents the main political demands of the population.

Levante popular da juventude brasileira: saímos do Facebook (on line)

The paper studies the mobilization occurred in June 2013 in Brazil, initially under the banner of the Movement Free Pass, but without the existence of a lead, but multiple voices that alternate in search of social and economic change. The object of study is the communication made through social networks and their realization, or realization, the streets of major cities. The rallies demonstrate the power of communications media and a new phenomenon of talk, the use of social networks, now as uniting factor and not just a showcase of everyday life. The internet has become a new means of communication easy and free access, in addition to its fast dissipation data. Thus, the youth was used such technology to an uprising in the pursuit of social improvement of the cities where marches happened. Such a move still without an academic and social needs to be discussed so that, in addition to understood, can expand contributions to society, helping it in its claims. Was chosen as the site for the #causabrasil study and understanding of issues in which the public expresses dissatisfaction. The site performs an analysis with the combination of hastags a list of pre-registered and a list of terms used by different users of Facebook, Twitter, Instagram, Youtube and Google, through monitoring tool Seekr, and an infographic presents the main political demands of the population.

Gestão ambiental em escolas de negócios: mapeando o estado-da-arte

Following the guidelines of the United Nations, which established the Decade of Education for Sustainable Development (2005-2014) and the Principles for Responsible Management Education (PRME), the pressure on business schools for incorporating environmental management in their core activities (teaching, research, extension and university management) have intensified. In contrast, in Brazil, this discussion is still embryonic, and in some cases, the Business Schools seem to be in latter than the environmental management practiced by the world-class companies in the industrial sector. Therefore, this article prospected and systematized the state of the art on the inclusion of environmental management issues in the activities of Business Schools, by mapping the territory of the main academic works in this subject. The main results indicate that the state of the art is represented by: a vibrant leadership of U.S. researchers and others developed countries, a clear analytical reductionism of research, mainly by focusing on the dimension "teaching" does not addressing a systemic perspective that encompasses environmental management in the range of typical activities of Business Schools, a significant predominance of theoretical studies on the subject and a consequent lack of empirical studies, mainly based on multiple cases.