Cidadão em sintonia participativa: uma perspectiva para as Relações Públicas

In contemporary times, to which the media is centralized in the hands of a few, it is necessary to understand and discuss its democratization. In this situation it surges a theory that is still maturing, Communication Public, which reflects the communication by the optic of citizen participation. In this sense, the research has as objective the reflection about democracy, the centrality and conglomeration media in society and what is affecting public broadcast organizations. So has too the intention to defend the performance of professional public relations in this context, due to its humanistic and strategic characteristic. Through literature review, observation of programming of Radio FM UNESP Bauru and interviews with employees, it is perceived that the vehicle radio for its intrinsic characteristics has great potential democratization, when this character in public can promote citizenship. There was also observed the demand for professional public relations, assisting the organization to recognize themselves as a social institution, defining its mission, its goals, its vision and policies, with objective to make two-way symmetrical communication to the public

Relações públicas e gestão de marcas: compreendendo habilidades e contribuições

This paper discusses the possible performances of professional Public Relations in Brand Management. This approach combines the concepts of brand identity, image and reputation for strategic function / managerial Public Relations. If on one hand the brand is the key element for the public identification of the organization, on the other, the result of this relationship can and should add value to both protagonists of the relationship: Public and organization. So, in an effort analytical and reflective, based on specific literature, defends the idea that the Public Relations has a professional profile that combines institutional and market interests for brand management. In practice, through an exploratory study, is observed from interviews with professionals involved in the area of Brand Management, how is the alignment between brand, relationships and purposes of the organization and which professionals working in this field. The study shows that although it is still defining itself in the market everyday, the public relations professional is a plural, able to manage this effectively

As relações interpessoais e a ludicidade no contexto do 1º ano do ensino fundamental

The aim of this study is to investigate the importance of playfulness and interpersonal relationships at school. The methodology of the study was divided into three phases: the first phase was a survey and analysis of studies in the field of childhood playfulness and interpersonal relationships, from a reference from a multidisciplinary reference, supported in the areas of Educational Psychology and history and sociology of childhood and the second was the realization of an empirical study in a classroom of 1st year of elementary school, in which we use as instruments the use of participant observation, semistructured interviews with six selected students and collected school records and the third phase focused on analysis of data from a qualitative perspective with dialogues between literature in the area and data analysis. Among the main directions of study have the following problematizations: school world not adapted in order to enroll in elementary school, lack of playfulness, interpersonal relations in this context. By analyzing this information and the main results we have the advancement of education in the new environment where playfulness, as the jokes were not taken during the year by the teacher, but remained present in the actions of children, highlighting also the symbolism and sets of rules. Interpersonal relationships were present at all times, between being a friend, share and discuss, through the interactions. Therefore, we consider that there are still challenges to deal with this new child who enters school as it relates to your mood, the play, study or friendship

As relações públicas e a responsabilidade social empresarial: um estudo de caso da Empresa Júnior de Relações Públicas da Unesp Bauru - RPjr

The various changes occurring in society in the late twentieth century created a context of true technological revolution based on information. These changes resulted in three points: a new way to communicate with the emergence of new media and communication platforms; a new role assigned to organizations increasingly blamed for social problems, and a greater access to information by society, which forms more critical and demanding. The convergence of these three consequences observed strengthening of the concept of Corporate Social Responsibility and the importance of internal communication in their construction. This literature review and empirical research, based on a case study with the Junior Enterprise of Public Relations at Unesp Bauru, studied the role of Public Relations in the process of communication management as a facilitator of internal processes towards mobilization for Social Responsibility. It intent to see which are the main barriers to the inclusion of the concept too. The study shows the relevant current context itself, in which the concern with the changing social scenario should be seen as opportunities for growth. The concept of Corporate Social Responsibility should be inserted into the organizational DNA to its consolidation, characterizing itself as a cultural and dependent matter of internal restructuring. The role of public relations in this context covers the management of communication and harmony of the interests of all public organization

Autoria, deriva e contingente: intersecções sobre a análise linguística e a literária

The aim of this article is to discuss the contingence in literature texts since an approach that make the literary theory, the discourse analysis and the psychoanalysis dialogue. It is important to remark the importance of this different areas dialogue as an instrument that could help the understanding of the relations between tradition and invention and the modern writer’s obsession to control the derive of meanings and the originality of the creations as well.

Reflexõs sobre a linguagem do ambiente chat no Teletandem sob a perspectiva da natureza heterogênea da escrita

This paper aims at discussing the characteristics of computer mediated language within a foreign language teaching and learning environment enabled by the use of synchronic writing resources – chat. The present research is based on (i) theoretical principles about the use of technologies and the teaching-learning of foreign languages in the scope of the Teletandem Brazil Project: Foreign languages for all – Projeto Teletandem Brasil: línguas estrangeiras para todos (TELLES, 2005); (ii) studies on the characteristics of the language within chat interactions; (iii) different theoretical perspectives on the relationship between spoken and written language, emphasizing the constitutive heterogeneity of writing perspective (CORRÊA, 1997, 1998, 2001); and (iv) some relevant concepts related to Prosodic Phonology field (NESPOR; VOGEL, 1986). Is being taken as research data, the written production of a Brazilian student (finishing a Licentiate in Literature) interacting with an American student (in Religious Studies) through Windows Live Messenger. The data were collected during a five-month period, during which the participants interacted through chat, totalizing 12 interactions in English and in Portuguese. During the analysis, a particular attention was given to the messages’ fragmentation, the use (or not) of punctuation signs and abbreviations within the Brazilian participant’s production, in order to discuss the representations she built of her writing, her interlocutor, herself and on the teaching-learning process of a foreign language.

Preliminary in vitro and ex vivo evaluation of afzelin, kaempferitrin and pterogynoside action over free radicals and reactive oxygen species

Biological activities of flavonoids have been extensively reviewed in literature. The biochemical profile of afzelin, kaempferitrin, and pterogynoside acting on reactive oxygen species was investigated in this paper. The flavonoids were able to act as scavengers of the superoxide anion, hypochlorous acid and taurine chloramine. Although flavonoids are naturally occurring substances in plants which antioxidant activities have been widely advertised as beneficial, afzelin, kaempferitrin, and pterogynoside were able to promote cytotoxic effect. In red blood cells this toxicity was enhanced, depending on flavonoids concentration, in the presence of hypochlorous acid, but reduced in the presence of 2,20 -azo-bis(2-amidinopropane) free radical. These flavonoids had also promoted the death of neutrophils, which was exacerbated when the oxidative burst was initiated by phorbol miristate acetate. Therefore, despite their well-known scavenging action toward free radicals and oxidants, these compounds could be very harmful to living organisms through their action over erythrocytes and neutrophils.

Narrativa e encenação: um estudo sobre diálogos e monólogos em contos de Marcelino Freire

Pós-graduação em Letras - FCLAS

As políticas educacionais do Brasil: a (in)visibilidade da sexualidade e das relações de gênero

The present study, theoretical, aims to talk about educational policies in Brazil, aiming to unveil what they say these policies, the legitimacy and visibility that give coverage of sexuality in schools. Both sexuality and gender relations have gained attention in a Brazilian educational research in the mid-90th century. These policies have been the National Curricular Parameters (PCN). They present the cross-cutting themes: ethics, health, environment, cultural diversity and sexual orientation, which should be integrated into conventional areas of the school said. Another document of this same decade of education is the National Education Plan (PNE), however this encompasses so hidden sexuality and gender relations. In fact, both the new Law of Directives and Bases (LDB), the PNE in these subjects are veiled. An interesting initiative is happening in Brazil is the project Gender and Sexual Diversity (GDE) for the training of professionals in education issues of gender, sexuality and sexual orientation and ethnic-racial relations, is entering the national perspective of implementation public policy of equality and respect for diversity. However, much remains to be done thinking about the effectiveness of public policies that are effective with respect to space and visibility for the treatment of sexuality. We must also articulate the integration of these themes in these policies, strategies to raise awareness of education professionals in order to secure that they are actually implemented.

Entre a literatura e a música: o poético e o lúdico no contexto da canção da MPB

The present article considers the configuration of poetic features of a song in the context of the so called Brazilian Popular Music. The inicial discussion draws general and theoretical considerations about the relations between literature and music and deepens the analysis on the nature of the song as a manifestation of a consciousness of the historical memory as a metaphysical and aesthetical transcendence. The ludic element is then considered as an important element of the poetic features of songs in the 60‟s and nowadays.

Typology of companies networks for competitive assessment: an application in higher education institutions

Taking into account the changes in the market scenario by virtue of globalization, Institutes of Higher Education (IES) as well as other organizations seek their competitive stability. For that reason, it is up to organizations to adopt innovative models of management for their operations aimed at improving results. Company networks consist of a model that is perfect for uniting efforts through cooperation among partners in a given business, which can involve ties of different natures. This paper shows the development and the application of an auxiliary technique to analyze the intensity, nature and importance of internal and external relations in the formation of results for a company network. For such, a multiple case study was conducted at two IES in the State of São Paulo and their networks of partners and employees in order to observe their specificities and organizational strategies. The study demonstrated the existence of specific performance criteria (pillars) for each IES and its network, resulting from its competitive reality. It reveals evidence that the education pillar is strengthened in both cases, and the research pillar is growing, although it is the weakest. The outreach pillar is the most robust in the public IES and the financial sustainability pillar is relevant for the private IES, and it was only detected in this IES.

O planejamento da comunicação mercadológica sob a ótica das relações públicas

This study presented a literature review about the topics: marketing, public relations, marketing communication planning and marketing communication. From this, the project explained, through all stages of planning, the integrated work's importance between marketing and public relations in developing a marketing communication planning

Philosophical problem of relations according to Peirce: alliances towards an ontology of relations regarding two aspects of Synechism

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Analysis of acoustic frequency and wave amplitude generated by the Oscillatory Thoracic Thixotropic Device (Diottix(r)) in human chest

Diottix(r) was calibrated at 25 Hz to achieve the frequency indicated in literature as being effective to mobilize the airways secretions. However, the amplitude and frequency of the waves generated by the equipment in different regions of the chest still need to be investigated. The objective of this study was to analyze the frequency and amplitude of waves generated by Diottix(r) in chests of healthy subjects. Diottix(r) was used in the anterior and posterior regions of the chest. The mechanical waves were captured using stethoscopes connected to electret microphones, which were connected to a digital oscilloscope. Frequency and amplitude data were recorded by the stethoscope, positioned in six points in the anterior region and six in the posterior region of the chest, following the positions commonly used in pulmonary auscultation. Signals were recorded and transferred to a computer with software for their analysis. The frequency of waves did not present a significant change (from 24.9 to 26.4 Hz). The wave amplitude in the anterior versus the posterior region in each area of the lung, the upper, middle and lower, had differences. Diottix(r) produces frequencies in the chest according to the calibrated; thus, it can be a complementary resource to bronchial hygiene maneuvers. The amplitudes of waves seem to be affected by other structures like bone parts and heart.

Unfaithful narratives: methodological and affective notes about experiences of masculinity in a dating website for married people

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)