Intelectuais, literatura e imprensa no pós-golpe

Culture and the arts in Brazil were impacted directly by the military coup from 1964 onwards. In spite of repression and censorship, the activity of intellectuals and artists in the pre-1964 period was not interrupted nor became stagnant, but gained even greater force due to the presence of control and restrictions by the institutions of repression over against the freedom of creation and thought. As in many sectors of cultural production, literature played a vigorously combative role against the arbitrariness of the regime and implemented “projects of resistance” on the basis of key elements of representation. This occurred, for instance, through the writing and circulation of works such as Pessach: a travessia, by journalist Carlos Heitor Cony, and Quarup, by journalist Antonio Callado. The two novels enabled a broad debate on the narrative form and the scope of involvement in the literature of the 1960s, such as the confrontation between Paulo Francis and Ferreira Gullar in the pages of Revista Civilização Brasileira, which is the focus of this article.

Livros da subversão: imprensa comunista e a coleção História Nova do Brasil

The colection História Nova do Brasil, produced and published in the early 1960s by a group of intellectuals of the Instituto Superior de Estudos Brasileiros (ISEB), has become a field of discussion and debate among military and the left after 1964. Accused of promoting communist subversion, the collection had a new methodology to analyze the history of Brazil, with marxist approach. For this and other reasons, copies were seized by military agencies and the authors were indicted in military investigations, accused of violating the National Security Law.

Preposições em editoriais: um olhar sobre a imprensa paulista no início do século XX

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A distorção do conceito de economia no jornal Folha de São Paulo

The work aims to analyse the concept of economics as the science of scarcity is distorced in the newspaper Folha de Sao Paulo. Neoclassical economists characterize the economy as the science that is concerned with the welfare of the people, satisfying their needs. However, the economy in the newspapers of the mainstream media appears in contexts where only the profit of companies and businesses are addressed, leaving aside the problem of economic inequality, unemployment, working conditions and other issues that are also part of economy, but they are hardly concerns of journalists. In this work, the object of study was the notebook Market and content analysis followed the criteria of Bardin (1977). Ten words were chosen in the category science of scarcity and ten words were chosen in the category science of abundance. From these categories, a careful reading was done, counting how many times each word appeared in the newspaper. Also paid attention to the words that appeared and contexts in which they fell journalistic genre. In a second step, interviews were conducted with journalists from economics to know what they mean by the economy and what the guidelines are more common. Data collection and interviews contributed to the interpretation and confirmation on whether or not the distortion of the concept of economy and how it happens

Preposições em textos do gênero notícia na imprensa paulista: norma e uso no ínicio do século XX

This paper proposes a reflection on processes of variation and change that occurred with the portuguese prepositions a, ate, em and para, taken as a parameter for answers in a broader context, the confrontation between the norm and use and between standard and linguistic variation. We conducted the study based on a corpus composed of all occurrences of the prepositions in question removed news of the newspaper O Combate and O Estado de Sao Paulo. Whereas the main objective of the study is to present and describe the use of these particles in newspaper articles of the Imprensa Paulista, data were collected and quantified by using the statistical package GOLDVARB, and interpretation of results relied (i) assumptions regarding the process variation in the use of prepositions and prepositions replace weak, as the preposition to, for strong prepositions (para, em, até), (ii) in comparison with the grammatical rule in effect at the time, (iii) and in the search for the existence of some historical factor that justifies the selection of a preposition rather than another. Among the hypotheses, we investigate the relationship between these prepositions and whose kind of preachers they introduce supplements: the direction of motion (abstract or concrete) or transfer (material and verbal / perceptual). This theoretical perspective was the Labovian sociolinguistics (Labov, 1972, 1994), which defines the linguistic variable as a representation of two or more different ways to convey a certain information content, being necessary to define it the following criteria set exact number of variants to establish all the multiplicity of contexts in which it appears; develop a quantitative index for measuring the values of variables

Cidade e imprensa pelas folhas do Correio do Noroeste, 1930-1935

Este trabalho tem por finalidade fazer uma análise do jornal Correio da Noroeste. Os cinco primeiros anos desse jornal (1930-35) de grande circulação na cidade de Bauru, localizada no oeste paulista, serão abordados através das questões urbanas, da sociedade local e da relação com as tendências jornalísticas do início do século XX. Sua importância consiste na explicitação da relação existente entre jornalismo e sociedade local, permitindo delinear os diversos posicionamentos políticos do jornal, bem como diante das transformações que ocorreram na cidade em que o diário circulava

Feiras de negócios: o estande que fala : o Relações Públicas no planejamento estratégico de estandes para Feiras de Negócios, da estruturação à mensuração de resultados

All the time, organizations are seeking ways to relate to their audiences, in order to become stronger institutionally and merchandising. In the era of information technology contacts occur increasingly in virtual form, minimizing the face-to-face. Thus, this study contextualizes the trade fairs as a way to bring business relations / public interest in a real environment and provides the friendly atmosphere, much as in a short time, the company with a large amount of their customers, potential customers, partners, suppliers, and other audiences that may be interesting. However, shows that for the success of these events is a necessary strategic planning, so that subsequent implementation is possible to measure the results. It also envisions the trade fairs getting a new format, that is, their commercial character to give the space for the relational as a way to bring more awareness to organizations and to strengthen ties with their audiences. This beneath the optics of Public Relation as the appropriate professional to manage relationships and therefore be the strategist of the company's participation in a trade fair

Mídia radical: análise comparativa entre a opinião da grande imprensa e da mídia radical no novo código florestal

The objective of this work is to compare how manifests the ideological positioning in the hegemonic media productions, according to Gramsci's conception, in relation to the radical alternative media, proposed by John Downing. The research has as opinionated content sample printed newspaper O Estado de s. Paulo, contrasting with the expressions of NON-PROFIT bauruense environmental “Instituto Ambiental Vidágua on the proposals of the new Brazilian forest Code. The analysis will hold in an interval between the adoption of the code by the Chamber of deputies in April 2012, and the provisional measure of President Dilma Rousseff with 32 modifications, after vetoing 12 articles proposed initially in may 2012. To support the study, will be crafted Gramsci hegemony; What is the alternative and radical media as it manifests itself; the relationship between the environmental journalism with the environmental NGOs; opinionated journalism and journalistic genres opinionated; theories of journalism and framing of matter

Novas tecnologias, comunicação especializada & assessoria de imprensa

This paper aims to discuss the influence of new technologies in the field of media, more specifically, within the press. The discussion will contribute on concepts that emerge from new technologies in the environment of cyberspace, acceleration time; cyberculture, besides raising discussions on the social sphere in relation to the democratization of information via the Internet and the interests of political and marketing, which permeates the universe of the press professional. The intention of this work is to create an agenda for discussion around new technologies and their influence in changing the paradigm of communication and its impact cibersocial. Finally, the discussion of new technologies as an auxiliary tool in the work of the communicator in contemporary times

Relações e empreendedorismo: o desafio da construção do plano de negócios

The Project presents as main subject the relationship between entrepreneurship and the Public Relations professional. In the entrepreneurship, business plan is stood up, a document able to assist the entrepreneur to plan the activities related to implementation or creation of a new business. Assuming the business plan is an essential instrument of the entrepreneurial process, this study aims to describe the important use of the business plan for the creation or maintenance of a company and verify the Public Relations acting possibilities in the construction of this plan. For this, the project presents a study on a business plan for a small company with family structure, located in Sao Paulo countryside, in operation for over 30 years. Through the process of the business plan elaboration, it can be seen that the Public Relations professional has important skills that can be assist in the preparation of this plan, such as Marketing tools and communication knowledge and ability to establish a mission, the vision and the company values. Besides, this professional presents entrepreneurial characteristics that can help him in his activities, actions and planning

Comunicação corporativa na comunicação pública: estudo de notícias de assessorias de imprensa de universidades públicas paulistas

The purpose of this experimental project was to characterize the reports by the press offices of three public universities in São Paulo higher education, two state and one federal, evaluating what prerogatives of corporate communication are present in the public communication made by them. From the perspective of the content analysis proposed by Laurence Bardin and; based on the concepts involved in the definition of public communication by Pierre Zémor and Corporate Communications by Jorge Duarte, it was made an analysis of the method of construction of news from the three universities. It was used a methodology in which interspersed of quantitative analysis procedures with qualitative analysis procedures

Imprensa alternativa e contracultura: o jornal brasileiro Rolling Stone de 1972

The present monograph is a historical research of one of the brazilian newspapers in a journalistic heterogeneous effervescence, referring to the proliferation of vehicles on alternative libertarians of the 60/70. The project gives visibility to the Rolling Stone newspaper as the document that disproved their own relevancy in the viability of the music production and counterculture inspired by North America, developing the repercussion of the new behavior of young flower power in the country. The personality of those who were in the journalistic team, the production schema, editorial and proposed tariffs would be in total congruency with the countercultural movement

Operários e imprensa no interior: o operário e O Baurú

Este trabalho analisa os jornais O Baurú (publicado entre 1906 e 1924), da cidade de Bauru, e O Operário (publicado entre 1909 e 1913), de Sorocaba, com ênfase no período entre 1909 e 1913, para identificar em que medida os dois veículos representavam políticas correntes entre os operários no período (anarquismo, socialismo e anticlericalismo, por exemplo), e faziam parte da experiência comunicacional do início de século XX, na qual segmentos operários e aliados puderam atuar diretamente na produção impressa, visando à organização política de classe

A imprensa em Lins: análise das dinâmicas sociais e urbanas em O Progresso, 1925-1927 O Linense, 1928-1929

O trabalho de conclusão de curso, que tem por tema “A imprensa interiorana: análise das dinâmicas sociais e urbanas em O Progresso, 1925-1927 e O Linense, 1928-1929”, visa analisar os periódicos aqui apontados, enquanto representativos dos jornais circulantes no interior paulista do início do século XX, inseridos dentro de um contexto de urbanização das cidades do noroeste do estado de São Paulo, mais especificamente, Lins. Esses periódicos serão, portanto, objeto de estudo e, concomitantemente, as principais ferramentas de pesquisa sobre a cidade aqui estudada e de identificação das temáticas relativas ao assunto cidade/urbano. Este trabalho serve como um complemento à pesquisa de iniciação científica “A Imprensa em Lins: temas da cidade e do urbano em O Progresso, 1925-1927 e O Linense, 1928-1929”, que teve como proposta fazer o levantamento de temas sobre a vida, as transformações e as dinâmicas urbanas de Lins, município do oeste paulista, mapeando diversas dimensões da cidade publicadas nos jornais O Progresso, do período de 1925 a 1927 e O Linense, de 1928 a 1929. Dessa maneira, o trabalho visa contribuir para os estudos sobre as cidades da Zona Noroeste paulista e, a partir da análise dos jornais, realizar uma leitura da imprensa interiorana do início do século XX em São Paulo. Cabe salientar que a pesquisa está vinculada ao Projeto Temático “Saberes Eruditos e Técnicos na Configuração e Reconfiguração do Espaço Urbano – Estado de São Paulo, séculos XIX e XX (processo 05/55338-0)”, com coordenação do grupo de professores da Faculdade de Arquitetura, Artes e Comunicação da UNESP-Bauru. O subtema desse projeto, sob a responsabilidade específica do orientador Célio José Losnak, chama-se “As dimensões política e cultural da circulação dos saberes nas cidades do oeste paulista: legislação, processos decisórios... (Resumo completo, clicar acesso eletrônico abaixo)

Prospecção de novos negócios numa indústria de autopeças: diagnóstico de falhas e sugestões de ferramentas para melhoria

The growth and expansion in auto parts market are directly related to the ability of a company to innovate and gain new customers, increasing its portfolio of customers and products. For this purpose the process of prospecting for new business has become a key process in companies seeking this goal, which requires teams and structures dedicated to it. Besides counting on available resources to carry out prospecting, it is necessary to properly manage the process as a whole, whose main result is a business proposal, which may lead to closer relations with the potential client and the activation of a new business. Process failures and difficulties to formulate a commercial proposal lead to documents produced without the quality needed that makes it harder to obtain new business. The objective of this study is to evaluate the process of new businesses quotation in the auto parts industry and indicate opportunities for improving this process. This goal is achieved by mapping the current process, from the diagnosis of problems and the indication of tools that can prevent or minimize the problems diagnosed. The information supporting this study were obtained by the bibliographical research, participant observation of the process, unstructured interviews with some of the involved people in the process and prospecting tools that can improve it. It results the mapping of new business quotation process, the points indicated as failures and difficulties in the process and the appointment of project management tools that can bring improvements to the new business proposals and pointing the moment for your application in the process