Comunicação de marcas de moda: nova proposta para a ação do Relações Públicas

This study has the objective of presenting a new suggestion to the public relations professional into the Brazilian fashion business, seeing that, besides promising and little explored, presents social-economic conditions that allow the profession actuation. For this, it has been deeply analyzed the social character of fashion history e its development parallel to the society historical and economic transformations, basing, then, the study of fashion history in Brazil. To understand contemporaneity and the relations which interlace on it, there were used two analyzes about nowadays social order, liquid pos-modernity, from Bauman; and the hypermodernity, from Lipovetsky. In this context, it‟s approached new ways of relating with marks and with products which, since their consumption, are prepared to posterior discard. In the accelerated scenario of marks and consumption, the human relations, more liquids and tenuous, create the urgent possibility of action from on communication professional, who knows to identify the consumers desires and foresee their needs, rendering the tenuous laces stronger and the relationships more solid. This is when the profession of public relations presents itself as a new proposal to create experiences and to tight the loose laces on the consumption era

Mudou o quê?!: fatos e relatos do crescimento econômico brasileiro no século XXI

The objective of this research is a production of a reporting-book broaching different aspects of the brazilian economic growing, more specifically on the last ten years. These visages surround topics so much discussed by the brazilian and international media. As these medias searched answers for the success of the Brazil's Economy in the 21st century, specially with the good results of the GDP in 2010, the reporting-book also was produced in order to explain better the brazilian scene on the crest of the greatest economic crisis of recent years which has led developed countries to its political and economic degradation

Circuitos mercantis do Porto de Santos às Minas de Goiás entre meados do século XVIII e início do XIX (1765-1808)

Pós-graduação em História - FCHS

Francisco Antonio Lacaz Netto (1911-1991): um estudo biográfico

Pós-graduação em Educação Matemática - IGCE

Tintas pretas e papéis brancos: educadoras negras e emancipação

Pós-graduação em Serviço Social - FCHS

Mario Pedrosa e a missão artística francesa de 1816

Pós-graduação em História - FCLAS

O Instituto Cearense de Matemática (1954-1960): a origem do Instituto de Matemática da UFC

Pós-graduação em Educação Matemática - IGCE

O fazer intelectual brasileiro (1930-1946): Rachel de Queiroz e o Congresso de 1946

Pós-graduação em História - FCHS

El conflictivo nacimiento de la Universid de São Paulo en la década de 1930

The creation of the University of São Paulo in the early 1930’s brought about arguments in the projects about its organization. The idea was to establish the Polytechnic School of São Paulo as the core of the future institution. However, the option adopted in 1934 allocated this position to the newly created Faculty of Philosophy, Science and Letters. This caused a strong reaction by both former professional schools that were incorporated into the university, above all the Polytechnic School. This article sets out to describe the conflicts between the Polytechnic School and the Faculty of Philosophy, Science and Letters during the tumultuous beginnings of the University of São Paulo.

Análise crítica de livros-texto de resistência dos materiais usados nas escolas de engenharia brasileiras

Pós-graduação em Educação Matemática - IGCE

Como se escreveu a história do Brasil nas primeiras décadas do século XX

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

História de vida de Laetacara aff. araguaiae Ottoni & Costa, 2009 (Perciformes, Cichlidae) em dois riachos no Noroeste do Estado de São Paulo, Brasil

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

História na Educação Matemática – um estudo sobre trabalhos publicados no Brasil nos últimos cinco anos

In this paper we report a study on research in the field of History in Mathematics Education conducted in Brazil in the last five years. We evaluate studies that are theoretical or report experiences on the support found in history that can contribute to the situations of teaching and learning of mathematics, based on the Proceedings of Seminarios Nacionais de Historia da Matematica and Encontros Luso-Brasileiros de Historia da Matematica. Examining the interests, directions and focus of research in the field, we found that the vast majority of studies address specific issues of History of Mathematics, and the number of studies on History in Mathematics Education is still very low. We note that, in the last five years, the arguments in favor of the teaching potential of the History of Mathematics, which is very present in the speech of teachers and managers of public education, has not yet been materialized in experiments or investigations to promote this link effectively.